Mailgun vs GetResponse

Founded in 2010 by Ev Kontsevoy and Taylor Wakefield. In 2021, Mailgun was acquired by Sinch. Company headquarters are in San Antonio, Texas.

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

The service is aimed at developers and people with advanced coding knowledge, so it’s not easy to use for the general public.

Beginner-friendly

Large companies with extensive mailing lists that require both marketing and transactional emails, deliverability monitoring, and a stable technological solution.

E-commerce businesses, solopreneurs

No free plan, only a 30-day free trial paid plans.

Free plan includes:

• 2,500 emails/month
• Contact list limit of 500 contacts
• Landing pages
• Sign-up forms
• Website builder with a 5GB bandwidth
• Connect a domain

There’s also a 30-day free trial for all paid plans.

Billed monthly:

• Foundation starting at $35 for 50,000 emails a month. Includes APIs, webhooks, ticket support.
• Scale starting at $90 for 100,000 emails a month. Includes everything from the previous plan and 5,000 email validations, live chat and phone support, dedicated IP pools.
• Enterprise with custom pricing. Includes everything from the other plans and dedicated support, comprehensive onboarding, early access to new features.

Extra emails and email validations available for additional price

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

• Newsletters
• AI email generator
• Autoresponders
• AI campaign generator
• Website and landing pages
• Signup forms and popups
• Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

• Marketing automation
• Event-based workflows
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

• Ecommerce integrations
• Quick transactional emails
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

• Dedicated, priority support + phone and Slack support
• Dedicated infrastructure
• Personalized onboarding
• SMS marketing
• AI recommendations
• Transactional emails
• FTP contact imports

Ticket support with 24-hour response time, Knowledge Center, Comprehensive SDKs, Customer Feedback Forum, and Documentation available on all plans.

Chat and phone support are available on the Scale and Enterprise plans. Chat support is available Monday through Friday from 7 am to 7 pm CST. Phone support is available Monday through Friday from 8 am to 5 pm CST.

On the Enterprise plan, users also have access to managed support.

All paid users and users on a free trial have access to 24/7 support:

• Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
• Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

• Drag-and-drop email builder and templates
• SMTP services for sending transactional emails
• Email validations
• Email previews on 100+ devices and clients
• Inbox placement testing
• Send time optimization
• Email analytics
• Integrations with various services via APIs
• Additional email optimization services for monitoring

• Email builder with templates
• AI email generator
• AI campaign generator
• Send time optimization
• Autoresponders
• Automation workflow builder with pre-built templates
• Web events and advanced triggers
• Pop-ups and forms
• Other channels: SMS, web push notifications, live chat management
• Segmentation
• List management
• Lead magnet and conversion funnels
• E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
• Website builder with AI wizard
• Paid ads: Google, Meta, goal-focused
• Webinars
• Reports and analytics
• A/B testing

• Basic 7 templates with different layouts.
• Mailgun Templates API allows to integrate other templates into the service and manage the existing ones.

150+ free email templates categorized by purpose and industry:

• Business
• Education
• Events
• Holidays
• Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

64 integrations including WordPress, Zendesk, Webflow, Airtable, Google Sheets, Jotform, and more.

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

• Available only on the web.

• No installable solution.

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

English

English Polish German Spanish Portuguese Italian French Russian Vietnamese Indonesian Dutch

Basic automations using API (requires coding)

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

• Useful API that easily integrates into other services
• Deliverability features
• Reliability and data protection
• Helpful support

• Good updated email builder
• Customizable dashboard
• Very easy to use
• A lot of marketing channels available at one place

• Learning curve for beginners
• Interface is not very intuitive
• Stiff pricing structure

• Trouble accessing customer support
• Can be slow and buggy, some reviewers report an outdated UI
• Can get expensive and many cool features are only available on high tiers
• Limited website and landing page builder