MailerLite vs Mailtrap

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Founded in 2011 by Railsware Product Studio, Mailtrap is a bootstrapped product owned by Railsware with company headquarters in Kyiv, Krakow, and Los Angeles.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

The service is geared for developer and product teams. Although not easy for the general public, its interface makes it easy for professionals to adopt the tool.

E-commerce, freelancers, small businesses

SMEs and enterprises who require detailed, well-laid-out analytics, high deliverability, as well as transactional and marketing emails within a highly scalable and stable solution.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

Yes, 3,500 emails per month with 150 emails/day throughput, one domain and one user seat.

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Mailtrap offers four pricing plans, billed monthly, and based on the number of emails and contacts, features, data retention and additional services.

Basic starts from $15 per month for 10,000 emails and up to 50,000 contacts.

• No daily email throughput limit
• 5 domains
• 5 days of email log and body retention
• Click rate tracking
• 3 user seats 
• 2FA

Business starts at $85 per month for 100,000 emails and up to 750,000 contacts.

• Everything you get in Basic +
• 3,000 domains
• 15-day email log retention
• 7-day email body retention
• Max email size up to 30MB
• Dedicated IP
• Auto warm-up
• HTTPS link branding
• 1,000 user seats
• 2FA & SSO
• 24/7 customer support (email & live chat)
• Priority support
• Deliverability expert assistance
• Migration assistance

Enterprise starts at $750 per month from 1,5M emails and up to 2.5M contacts.

• Everything you get in Business +
• 30-day email log retention
• 15-day email body retention
• Activity logs

Mailtrap for big senders

• Custom pricing
• Deliverability manager
• Onboarding assistance
• Unlimited user seats

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

Email support available to all plans, Knowledge Base, well-documented APIs and SDKs, YouTube tutorials, documentation available on all plans. 

Live chat and priority support available on higher plans (Business, Enterprise, and Mailtrap for big senders). This also includes migration and deliverability expert assistance and live chat and priority support – available 24/7.

On lower-tier plans, email support is available 20-hours per day, Monday to Friday.

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

• Separate sending streams for bulk and transactional emails
• SMTP & API (+SDKs for major programming languages)
• Email campaigns with scheduling, segmentation and automation
• Industry best analytics 
• Drag-and-drop email builder with AI assistance and fee image library
• Email template code editor
• Email templates and the template API
• Fast delivery and high inboxing rates.

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

• Two simple out-of-the-box templates with the option to import your own. 
• Templates API that allows you to programmatically send emails from your app or service.

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

18+ integrations including VS Code, Cursor, Replit, Gemini, Heroku, Zapier, Make, and more.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

✅Available only on the web.
❌No installable solution.

English

English Portuguese Spanish French Italian German Polish Ukrainian Japanese

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

Setting triggers, actions, and rules available in Alpha at the time of writing.

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

✅ High inboxing rates

✅ Fast email delivery 

✅ Industry best analytics

✅ Safe and fast scaling

✅ 24/7 expert support

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times

❌Automations in Alpha stage
❌Requires intermediate coding skills