Keap vs MailerLite

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.

E-commerce, freelancers, small businesses

No free plan, only 14 day free trial.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

Keap has three plans, billed yearly/monthly:

Pro $159 / $199

• 1,500 contacts
• 2 users
• Email marketing
• Marketing, sales & workflow automation
• CRM
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing (US)

Max $229 / $289

• 2,500 contacts
• 3 users
• Core features
• Dedicated phone line (US & Canada)
• Appointments
• Enhanced landing pages & sales tools
• E-commerce tools (promo codes, order bumps, etc.)
• Advanced reporting

Ultimate $279 / $349

• 2,500 contacts
• 3 users
• Core features
• Premium CRM & sales management
• Advanced marketing & sales tools (round robin, email health report, etc.)
• Permission levels for users
• Affiliate management & collaboration
• Advanced reporting

Other pricing features:

• 14 days free trial with all the features
• All plans require a mandatory one-time onboarding fee of $999

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

• Email and text marketing automation in a drag-and-drop builder
• Segmentation
• Reporting and analytics
• Integrations with various services
• CRM
• A mobile app for iOS and Android for a virtual phone number and leads management
• Forms and landing pages
• Appointments booking and payments

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

18+ templates
Templates for one on one email conversations with clients

Templates for:

• Promo emails
• Online stores
• Flash sale
• Healthcare
• Home decor
• Fitness

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

• Website
• A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand

• No installable solution.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

English

English

Marketing and sales automations:

• Free consultation
• Deal follow-up
• Reminders
• Yearly birthday greetings
• Review request

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

• Helpful automations
• Many features (CRM, email marketing, etc.) in one place
• Customer support
• Integrations

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• No A/B testing
• Difficult to cancel and billing issues
• Steep learning curve
• Software is slow

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times