AWeber vs Campaign Monitor

Trying to choose between AWeber vs Campaign Monitor as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

AWeber vs Campaign Monitor comparison
  • 3.4 TrustPilot
  • 4.4 Capterra
  • 4.2 G2

Average 4 / 5

i

AWeber

An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.

Pricing

Starts from $12.50 a month for 500 contacts (billed yearly)

Key features

  • Email automation
  • Landing page builder
  • Custom sales pages
  • Web push notifications
  • Integrations with various services
  • Drag-and-drop email builder

Support

24/7 support via email, limited hours support on the phone and in the live chat.

  • 4.6 TrustPilot
  • 4.6 Capterra
  • 4.1 G2

Average 4.4 / 5

i

Campaign Monitor

Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. It powers media moguls, tech giants, nonprofits, and other industries.

Pricing

From $9 to $989 a month depending on the tariff and the contact list size

Key features

  • No-code email editor
  • Automated sequence builder
  • List management and segmentation
  • Personalization
  • Analytics
  • A/B testing

Support

Online support with limited working hours, the Help center on the website, video tutorials, courses

General info about company

AWeber

AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.

Campaign Monitor

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

Difficulty

AWeber

No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.

Campaign Monitor

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

Best for

AWeber

Small to medium companies that only need an email marketing platform with basic features.

Campaign Monitor

Marketing agencies, small organizations, publishers

Free plan

AWeber

Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.

Campaign Monitor

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

Pricing

AWeber

For up to 500 contacts, billed yearly/monthly:

  • Lite $12.50 / $14.99
  • Plus $20 / $29.99
  • Unlimited $899

Other pricing features:

  • 3 months of service free and up to 60.5% discount for nonprofits
  • 20% discount for students
  • Customer referral program
  • Account hold package for $4.99 a month

Campaign Monitor

Dynamic, depends on the contact list size and the tariff type:

  • Basic: $9–$299/month
  • Unlimited: $30–$699/month
  • Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Support

AWeber

  • 24/7 support via email
  • Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
  • Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
  • Support phone line: 8 am — 8 pm ET (UTC-5)
  • Guides and YouTube tutorials
  • 24/7 paid email marketing master class
  • AWeber expert service

Campaign Monitor

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

  • America: Mon to Fri 6 am to 5 pm PST/PDT
  • Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
  • Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

  • Video tutorials for newbies and experienced users
  • A 30-minute Getting Started course
  • Email Academy — an email marketing course
  • Resources for developers
  • The in-app Help Center with documentation

Features

AWeber

  • Email automation and pre-built autoresponders
  • Landing page and sign-up forms builder
  • Custom sales pages
  • Web push notifications
  • Integrations with various services
  • Drag-and-drop email builder
  • Custom template design service
  • Free migration services
  • 3 mobile apps for iOS and Android with various features

Campaign Monitor

  • Supports SMS notifications
  • Advanced segmentation — available for Premier users
  • Link Review — checks for broken links
  • Free email template builder
  • Campaign analytics
  • CAN-SPAM compliance checker
  • Integrations with CRM systems and more

Templates

AWeber

600+ templates and 600+ free stock photos
Custom email template design service

Templates for:

  • Newsletter
  • Holiday
  • Various industries (real estate, food services, agencies, etc.)
  • Birthdays and anniversaries
  • Events

Campaign Monitor

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

Integrations

AWeber

700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more

Campaign Monitor

  • Data for marketing: Salesforce, WordPress, Shopify +
  • List growth: Intercom, OptinMonster, Unbounce +
  • CRM: Raiser’s Edge NXT, Lexer, Qgiv +
  • Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

Devices

AWeber

  • Website
  • 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
  • No installable solution.

Campaign Monitor

  • A web app accessible from phones
  • No mobile app

Languages

AWeber

English English

Campaign Monitor

English English

Automation

AWeber

Offers 3 types of email marketing automations:

  • Open-based to track and reward the most engaged subscribers
  • Click-based to send campaigns based on subscribers’ actions
  • List-based to easily organize lists

Campaign Monitor

The drag-and-drop interface for creating automated email sequences that includes:

  • Triggers — subscribers’ actions that start or continue the sequenc
  • Yes/No rules for personalization
  • Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

Pros

AWeber

  • Only necessary email marketing features
  • 700+ integrations
  • 3 mobile apps for different purposes
  • Easy-to-use no-code automations
  • 24/7 email support
  • Landing page builder

Campaign Monitor

  • Good WYSIWYG email editor interface
  • Easy and simple email automation
  • Easy-to-understand campaign reports with good infographics

Cons

AWeber

  • Dynamic content requires coding
  • Free plan and Lite plan are very limited
  • Relatively high prices
  • Lacks advanced features (like photo editing)

Campaign Monitor

  • No live chat support + no 24/7 support
  • All of the tariffs are limited to 50000 contacts
  • No functional free trial you can actually use for work
  • Contact importing is difficult when matching custom fields
  • Split testing only allows 2 email versions
  • No landing page builder

Reviews from experts

AWeber

It’s fair to say, AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its range of customer support articles, videos, and podcasts. The issue is that, apart from customer service and landing page solution, there isn’t a particular area where Aweber really excel in when it comes to its features.

Charlotte Evans

Charlotte Evans

Content Writer at EmailToolTester

It allows me to quickly create engaging emails with their drag-and-drop email builder. I also appreciate that I can track the success of my emails with their comprehensive reporting suite. Additionally, I love the variety of automated features like segmentation, list segmentation, and automation rules. All of these features make AWeber a great choice for businesses looking to maximize the impact of their email marketing campaigns.

Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed

Bill Laurel P.

Bill Laurel P.

Programmer

Campaign Monitor

“Feature-wise, there’s not really much to fault it on, but ‘power’ email marketing users will find the A/B testing feature a bit basic and will notice the absence of a fully fledged landing page creator.”

Chris Singleton

Chris Singleton

CEO of Style Factory

“It’s easy to find all features, which means you can get up and running quickly and get the most out of the solution without having to spend days playing around with it. If you sell products online, you’ll love the focus on optimizing transactional emails and tracking their performance so you can understand what works in terms of customer engagement.”

Karen McCandless

Karen McCandless

Content marketer and strategist, writer for The Next Web, Softonic, Business2Community, Business.com, and Microsoft Europe.

*This information is current as of 05/02/2023. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.