MailerLite vs ConvertKit

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

ConvertKit was founded in 2013 and is based in Idaho, the US. It was created by Nathan Barry, a blogger and creator who needed a better way to promote his books and courses.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Not beginner-friendly, since you need to code while creating emails.

E-commerce, freelancers, small businesses

Bloggers, coaches, course creators, writers, and everyone who makes content for living.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

The forever free plan includes the contact list of up to 1,000 subscribers and the following features:

• Unlimited landing pages
• Unlimited forms
• Unlimited “broadcasts”, or one-off email campaigns, sent right away or scheduled
• Audience tagging and segmentation
• Selling digital products & subscriptions
• Community support
• Free recommendations

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Dynamic pricing depends on the size of your contact list and the features of interest.

Creator: $9–1,916/month billed yearly for 300–400,000 subscribers. Includes all the free features plus:

• Live chat & email support
• Paid recommendations
• Free migration from another tool
• Automated email sequences
• Visual automation builders
• Third-party integrations
• One additional team member

Creator Pro: $25–2,166/month billed yearly for 300–400,000 subscribers. Includes all the Creator features plus:

• Newsletter referral system
• Subscriber scoring
• Advanced reporting

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

Community support:

• The internal forum where you can ask questions and receive answers from ConvertKit support specialists and other platform users
• Available even on the free plan

Email and live chat support:

• Available for Creator users
• Priority support via email and live chat available for Creator Pro users

ConvertKit also provides a knowledge base and a YouTube channel with tutorials. The platform also runs online workshops for newbies in marketing.

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

• Email builder
• Email marketing automation
• Landing pages
• Sign-up forms
• Tools for selling digital products and paid subscriptions
• List segmentation
• Lead scoring
• A/B testing
• Reporting and analytics
• Internal referral systems for creators to earn off putting links in your newsletter or paying to get promoted by other creators

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

25 email templates made for content creators by content creators, includes templates for:

• Newsletters
• Content promotion
• Product sales pitch
• Waitlist

The templates are sourced from other users and you can create and share your own.

ConvertKit also offers 50+ landing page templates not specified by purpose.

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

120 integrations with third-party apps for:

• Memberships and courses
• Analytics
• Lead capture
• E-commerce
• Giveaways
• Quizzes
• Workflows
• Webinar
• Affiliate management
• CRM
• Scheduling
• Email verification

ConvertKit also supports Zapier for even more integrations and provides users with the API docs for custom integrations.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

• Web app only

English

English

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

10+ visual automation templates for starting a paid newsletter, releasing a new podcast, crowdfunding for a music album, and other tasks that professional content creators might face.

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• Good platform for content creators
• Great deliverability
• Supports paid newsletters and has a “tip jar” functionality for free donations from subscribers
• A flexible tagging and segmentation system for targeted campaigns

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times

• Very basic reporting
• Expensive compared to other email marketing tools
• Not great for midsize and large businesses
• No drag-and-drop builder which makes it harder to design emails from scratch