GetResponse vs Mailchimp
Trying to choose between GetResponse vs Mailchimp as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.2 GetApp
- 4.2 Capterra
- 3.5 TrustPilot
Average 4 / 5
GetResponse
GetResponse is a marketing platform with 30+ features to grow your business including emails.
Pricing
Dynamic, depends on the features and list volume, starts from $13.3/month billed every two years. Monthly, annual, and biannual plans are available.
Key features
- Email marketing tools
- Autoresponders
- Marketing automation
- Website builder
- Landing pages
- Forms and popups
Support
24/7 email and live chat support in several languages
- 1.4 TrustPilot
- 4.5 Capterra
- 4.3 G2
Average 3.4 / 5
Mailchimp
An email marketing software with automations and integrations. Plus, a hosting and website and landing pages builder.
Pricing
Starts at $13 a month for 500 contacts
Key features
- Email automation
- Hosting, websites, and online stores
- Landing page builder
- Marketing CRM
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email and chat on paid plans, phone support on Premium. Email support for the first 30 days on the Free plan.
General info about company
GetResponse
GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.
Mailchimp
Mailchimp was founded in Atlanta in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius. Headquarters in Atlanta, GA. Was acquired by Intuit in 2021.
Difficulty
GetResponse
Beginner-friendly
Mailchimp
Creating emails doesn’t require design or coding skills. However, the interface can be confusing to novices.
Best for
GetResponse
E-commerce businesses, solopreneurs
Mailchimp
Small to medium e-commerce companies that want email marketing together with their website hosting.
Free plan
GetResponse
Free plan includes:
- 2,500 emails/month
- Contact list limit of 500 contacts
- Landing pages
- Sign-up forms
- Website builder with a 5GB bandwidth
- Connect a domain
There’s also a 30-day free trial for all paid plans.
Mailchimp
Has a free plan for up to 500 subscribers and 1,000 emails a month and a daily send limit of 500. It has a lot fewer features than paid plans, fewer available templates, and customer support for 30 days only.
Pricing
GetResponse
GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.
Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes
- Newsletters
- AI email generator
- Autoresponders
- AI campaign generator
- Website and landing pages
- Signup forms and popups
- Email and live chat support
Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and
- Marketing automation
- Event-based workflows
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and
- Ecommerce integrations
- Quick transactional emails
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and
- Dedicated, priority support + phone and Slack support
- Dedicated infrastructure
- Personalized onboarding
- SMS marketing
- AI recommendations
- Transactional emails
- FTP contact imports
Mailchimp
For up to 500 contacts, billed monthly:
- Essentials $13
- Standard $20
- Premium $350
Other pricing features:
- 1-month free trial for Essentials and Standard
- A Pay As You Go plan
- Two possible pauses of the account’s billing every 12 months
- 15% discount for nonprofit organizations
Support
GetResponse
All paid users and users on a free trial have access to 24/7 support:
- Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
- Live chat — in Polish or English.
GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.
Mailchimp
- Email support on paid plans and 30-day only on a Free plan
- 24/7 chat support on paid plans
- Support phone line for the Premium plan: Mon-Fri 6:30 am — 6:00 pm ET (UTC-5)
Features
GetResponse
- Email builder with templates
- AI email generator
- AI campaign generator
- Send time optimization
- Autoresponders
- Automation workflow builder with pre-built templates
- Web events and advanced triggers
- Pop-ups and forms
- Other channels: SMS, web push notifications, live chat management
- Segmentation
- List management
- Lead magnet and conversion funnels
- E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
- Website builder with AI wizard
- Paid ads: Google, Meta, goal-focused
- Webinars
- Reports and analytics
- A/B testing
Mailchimp
- Email automation with pre-made customer journeys
- Hosting, websites, and landing pages builder
- Online store creator
- Marketing CRM
- Integrations with popular services
- Drag-and-drop email builder and pre-made templates
- A mobile app for iOS and Android to create and send emails, add clients, check analytics, etc.
Templates
GetResponse
150+ free email templates categorized by purpose and industry:
- Business
- Education
- Events
- Holidays
- Sales
GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.
Mailchimp
100+ templates for emails and landing pages
AI assistant for designing
The free plan has a limited number of pre-built templates
Templates for:
- Welcome messages
- Sales
- Newsletter
- Events
- Announcements
- Win-back
Video/screenshots
GetResponse
Mailchimp
Integrations
GetResponse
291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.
Mailchimp
315 integrations including WordPress, Shopify, Facebook, Stripe, LiveChat, Canva, Unsplash, and more.
Devices
GetResponse
Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management
Mailchimp
- Website
- A mobile app for iOS and Android to create and send emails, add clients, check analytics, etc.
No installable solution.
Languages
GetResponse
English
Polish
German
Spanish
Portuguese
Italian
French
Russian
Vietnamese
Indonesian
Dutch
Mailchimp
English
Spanish
Portuguese
Automation
GetResponse
GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.
Mailchimp
Many pre-built automations (called customer journeys):
- Welcome series
- Abandoned cart
- Product retargeting
- Lead generation
- Order notifications, and more
Pros
GetResponse
- Good updated email builder
- Customizable dashboard
- Very easy to use
- A lot of marketing channels available at one place
Mailchimp
- Essential features for small businesses
- 315 integrations
- Website hosting
- A mobile app
- Stylish design and built reputation
- Landing page builder
Cons
GetResponse
- Trouble accessing customer support
- Can be slow and buggy, some reviewers report an outdated UI
- Can get expensive and many cool features are only available on high tiers
- Limited website and landing page builder
Mailchimp
- Relatively high prices
- Free and Standard plans are very limited
- Limited customization
- Customer support is hard to reach and isn’t very helpful
- Many people find the interface not user-friendly
- Unsubscribed and inactive accounts are still included in sending limits
Reviews from experts
GetResponse
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them. Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not the one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.
Mailchimp
Mailchimp is a perfectly good tool for most English-speaking users, with its ease of use and range of features, as well as their free and pay-as-you-go plans.
Keep in mind, though, that their subscription plans are relatively expensive compared to similar newsletter tools.
Perhaps if you’re a business with specific needs, like multilingual software, or use of your own tracking domain, then you may need to look further afield for the correct newsletter tool. But there really is a lot to like from Mailchimp.
The interface is simple and intuitive, and you don't need to be technically savvy to get up and running with email campaigns. I have easily trained non-technical colleagues and elderly clients on how to use Mailchimp to send newsletters. It's easy to add contacts on the go using the Mailchimp mobile app.
Cons: The biggest downside is that the free plan is very limited now compared to when I first started. The free option is really only good for very small lists and basic emails. To do anything more sophisticated with segmentation, automations, or larger lists, you need to pay for one of the monthly subscription plans.
*This information is current as of 02/15/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
