HubSpot vs Mailtrap

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.

Founded in 2011 by Railsware Product Studio, Mailtrap is a bootstrapped product owned by Railsware with company headquarters in Kyiv, Krakow, and Los Angeles.

The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.

The service is geared for developer and product teams. Although not easy for the general public, its interface makes it easy for professionals to adopt the tool.

Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.

SMEs and enterprises who require detailed, well-laid-out analytics, high deliverability, as well as transactional and marketing emails within a highly scalable and stable solution.

A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.

Yes, 3,500 emails per month with 150 emails/day throughput, one domain and one user seat.

Billed monthly:

• Starter: $20 for up to 1,000 marketing contacts
• Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
• Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)

Other pricing features:

• Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
• Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration

Mailtrap offers four pricing plans, billed monthly, and based on the number of emails and contacts, features, data retention and additional services.

Basic starts from $15 per month for 10,000 emails and up to 50,000 contacts.

• No daily email throughput limit
• 5 domains
• 5 days of email log and body retention
• Click rate tracking
• 3 user seats 
• 2FA

Business starts at $85 per month for 100,000 emails and up to 750,000 contacts.

• Everything you get in Basic +
• 3,000 domains
• 15-day email log retention
• 7-day email body retention
• Max email size up to 30MB
• Dedicated IP
• Auto warm-up
• HTTPS link branding
• 1,000 user seats
• 2FA & SSO
• 24/7 customer support (email & live chat)
• Priority support
• Deliverability expert assistance
• Migration assistance

Enterprise starts at $750 per month from 1,5M emails and up to 2.5M contacts.

• Everything you get in Business +
• 30-day email log retention
• 15-day email body retention
• Activity logs

Mailtrap for big senders

• Custom pricing
• Deliverability manager
• Onboarding assistance
• Unlimited user seats

• Service demo for new users
• Technical support is available on paid plans only
• Access to the HubSpot Community on the Free plan
• Chat and email support on all paid plans
• Phone support only on Professional and Enterprise plans
• Mandatory paid assisted onboarding on Professional and Enterprise plans
• Advanced and Premier additional onboarding options
• Customer training
• Various courses with certifications
• HubSpot user groups

Email support available to all plans, Knowledge Base, well-documented APIs and SDKs, YouTube tutorials, documentation available on all plans. 

Live chat and priority support available on higher plans (Business, Enterprise, and Mailtrap for big senders). This also includes migration and deliverability expert assistance and live chat and priority support – available 24/7.

On lower-tier plans, email support is available 20-hours per day, Monday to Friday.

• Email automation
• Dynamic list segmentation based on various criteria
• Email reputation reporting and tracking
• Custom reporting dashboards
• Integrations with popular services
• Drag-and-drop email builder and pre-made templates
• Landing pages
• Live chat with website visitors
• A CRM app for iOS and Android

• Separate sending streams for bulk and transactional emails
• SMTP & API (+SDKs for major programming languages)
• Email campaigns with scheduling, segmentation and automation
• Industry best analytics 
• Drag-and-drop email builder with AI assistance and fee image library
• Email template code editor
• Email templates and the template API
• Fast delivery and high inboxing rates.

15+ email templates
Only 5 email templates on the free plan

Templates for:

• Welcome messages
• Sales
• Newsletter
• Event invitations
• Announcements
• Ebook emails

• Two simple out-of-the-box templates with the option to import your own. 
• Templates API that allows you to programmatically send emails from your app or service.

1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.

18+ integrations including VS Code, Cursor, Replit, Gemini, Heroku, Zapier, Make, and more.

• Website
• A mobile app for iOS and Android to manage the CRM
• Chrome extension for Gmail or G Suite
• Office 365 add-in and desktop add-in for Office 365

• No installable solution.

✅Available only on the web.
❌No installable solution.

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Many pre-built automations (called workflows) triggered by:

• Contacts
• Companies
• Deals
• Tickets (for support purposes)
• Quotes
• Conversations
• Feedback submissions

Setting triggers, actions, and rules available in Alpha at the time of writing.

• An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
• 1,482 integrations
• Thorough onboarding and courses
• A strong global community
• Ability to store many contacts for free

✅ High inboxing rates

✅ Fast email delivery 

✅ Industry best analytics

✅ Safe and fast scaling

✅ 24/7 expert support

• Steep prices
• Complicated feature system may cause additional spendings
• Overwhelming amount of functions
• Support isn’t accessible enough
• Email templates aren’t sophisticated

❌Automations in Alpha stage
❌Requires intermediate coding skills