HubSpot vs Brevo

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.

Beginner-friendly, since the product is minimalist feature- and UI-wise

Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

Billed monthly:

• Starter: $20 for up to 1,000 marketing contacts
• Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
• Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)

Other pricing features:

• Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
• Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

• Service demo for new users
• Technical support is available on paid plans only
• Access to the HubSpot Community on the Free plan
• Chat and email support on all paid plans
• Phone support only on Professional and Enterprise plans
• Mandatory paid assisted onboarding on Professional and Enterprise plans
• Advanced and Premier additional onboarding options
• Customer training
• Various courses with certifications
• HubSpot user groups

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• Email automation
• Dynamic list segmentation based on various criteria
• Email reputation reporting and tracking
• Custom reporting dashboards
• Integrations with popular services
• Drag-and-drop email builder and pre-made templates
• Landing pages
• Live chat with website visitors
• A CRM app for iOS and Android

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

15+ email templates
Only 5 email templates on the free plan

Templates for:

• Welcome messages
• Sales
• Newsletter
• Event invitations
• Announcements
• Ebook emails

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• Website
• A mobile app for iOS and Android to manage the CRM
• Chrome extension for Gmail or G Suite
• Office 365 add-in and desktop add-in for Office 365

• No installable solution.

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

English Chinese (traditional) Danish Dutch Finnish French German Italian Polish Portuguese (Brazil) Spanish Swedish

English French Italian Spanish Portuguese German

Many pre-built automations (called workflows) triggered by:

• Contacts
• Companies
• Deals
• Tickets (for support purposes)
• Quotes
• Conversations
• Feedback submissions

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
• 1,482 integrations
• Thorough onboarding and courses
• A strong global community
• Ability to store many contacts for free

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• Steep prices
• Complicated feature system may cause additional spendings
• Overwhelming amount of functions
• Support isn’t accessible enough
• Email templates aren’t sophisticated

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading