
HubSpot vs Brevo
Trying to choose between HubSpot vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

HubSpot
- 3.4/5 on TrustPilot
- 4.5/5 on Capterra
- 4.4/5 on G2
A CRM platform that offers email marketing, content management, marketing automation, and customer service capabilities.
Pricing
Marketing tools only start at $18 a month for 1,000 marketing contacts
Key features
- Email automation, reporting, etc.
- Landing pages and forms
- Marketing automation
- Website builder and hosting
- CRM platform
- B2B commerce tools
- Customer service software
- Sales and operations software
- Integrations with various services
Support
24/7 support via email and chat on paid plans, phone support on professional and Enterprise plans. Community support only on the Free plan.

Brevo
- 4.5/5 on GetApp
- 4.6/5 on Capterra
- 4.1/5 on TrustPilot
Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.
Pricing
Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.
Key features
- Email builder
- Email automation
- List management and segmentation
- Personalization
- Signup forms
- Landing pages
- SMS and WhatsApp marketing
- Native CRM
- Native tools for phone and video calls
- Push notifications
Support
Email and community support for all users, live chat and phone support for certain pricing tiers
HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.
Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.
The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.
Beginner-friendly, since the product is minimalist feature- and UI-wise
Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.
Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses
A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.
The forever free Brevo Marketing Platform plan includes:
- 300 emails/day and unlimited contacts
- 1 shared inbox
- Automation limit for 2,000 contacts
- 500 push notification impressions
- Email support
- Basic email marketing and automation features
Billed monthly:
- Starter: $20 for up to 1,000 marketing contacts
- Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
- Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)
Other pricing features:
- Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
- Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration
Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.
Starter: starts from $25/month, includes everything from Free plus:
- 20k emails/month, no daily sending limit
- Basic reporting and analytics
- Add-ons to pay for separately: Brevo logo removal and a dedicated IP
Business: starts from $65/month, includes everything from Starter plus:
- Unlimited automation
- Landing page builder
- A/B testing
- Send time optimization
- More push notification impressions and a multi-user access to pay for separately
- Advanced analytics
- Phone support
BrevoPlus: custom pricing, includes everything from Business plus
- Customized shared inboxes
- A dedicated IP
- Customized number of push notification impressions
- Multi-user access
- A dedicated manager and tailored onboarding
- SSO & SAML
- Service level agreement
- Service demo for new users
- Technical support is available on paid plans only
- Access to the HubSpot Community on the Free plan
- Chat and email support on all paid plans
- Phone support only on Professional and Enterprise plans
- Mandatory paid assisted onboarding on Professional and Enterprise plans
- Advanced and Premier additional onboarding options
- Customer training
- Various courses with certifications
- HubSpot user groups
Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.
- Email automation
- Dynamic list segmentation based on various criteria
- Email reputation reporting and tracking
- Custom reporting dashboards
- Integrations with popular services
- Drag-and-drop email builder and pre-made templates
- Landing pages
- Live chat with website visitors
- A CRM app for iOS and Android
- Drag-and-drop email builder
- Email automation
- SMS campaigns
- WhatsApp campaigns
- Push notification campaigns
- Facebook ads
- Landing pages
- Signup forms
- Segmentation and personalization
- Autoresponders
- A/B testing
- Native CRM
- Transactional emails
- Pipeline management
- Shared inbox
- Sales reports
15+ email templates
Only 5 email templates on the free plan
Templates for:
- Welcome messages
- Sales
- Newsletter
- Event invitations
- Announcements
- Ebook emails
Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.
Brevo also offers creating custom templates for your business as a separate service.











1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.
58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.
- Website
- A mobile app for iOS and Android to manage the CRM
- Chrome extension for Gmail or G Suite
- Office 365 add-in and desktop add-in for Office 365
- No installable solution.
A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.
English
Chinese (traditional)
Danish
Dutch
Finnish
French
German
Italian
Polish
Portuguese (Brazil)
Spanish
Swedish
English
French
Italian
Spanish
Portuguese
German
Many pre-built automations (called workflows) triggered by:
- Contacts
- Companies
- Deals
- Tickets (for support purposes)
- Quotes
- Conversations
- Feedback submissions
Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.
- An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
- 1,482 integrations
- Thorough onboarding and courses
- A strong global community
- Ability to store many contacts for free
- Great customer support
- Easy to set up and implement
- Very clean and user-friendly interface
- Steep prices
- Complicated feature system may cause additional spendings
- Overwhelming amount of functions
- Support isn’t accessible enough
- Email templates aren’t sophisticated
- Limited CRM functionality compared to other tools
- Many add-ons, which leads to extra costs
- Occasionally sluggish loading
<...>
Anything above Starter gets very expensive and requires you to pay a high onboarding fee. In the case of the HubSpot Marketing Professional plan, this is $3,000 on top of the $890/month.
Surprisingly, HubSpot’s templates aren’t quite what you’d expect from such a popular, modern tool. I’d like to see some more design options for email and landing pages.
Pros: HubSpot is a good solution for organizations at their early steps. It provides all the necessary tools for website management and marketing activities. The contacts' management is good too.
Cons: It doesn't go in-depth on anything. For everything that HubSpot does there is a platform that does it better. But we would need many different tools so we stay with all in one but shallow approach (for now). It is also very expensive for what it is.
*This information is current as of 01/21/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.