Drip vs GetResponse

Drip was founded in 2012 in Minneapolis, the US, and acquired by Leadpages in 2016. The company’s main goal is empowering small e-commerce businesses.

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

The main focus of Drip is sales funnel automation, and the automation UI is tricky, which makes the platform less beginner-friendly than its competitors

Beginner-friendly

Community-focused DTC and e-commerce businesses

E-commerce businesses, solopreneurs

Drip doesn’t offer a free plan but there’s a 14-day free trial with no credit card required for registration.

Free plan includes:

• 2,500 emails/month
• Contact list limit of 500 contacts
• Landing pages
• Sign-up forms
• Website builder with a 5GB bandwidth
• Connect a domain

There’s also a 30-day free trial for all paid plans.

Dynamic pricing depends on list size and sending volume.
$39–89/month: up to 5,000 contacts, unlimited email sends, full functionality, free migration, email support
$99–409/month: up to 30,000 contacts, unlimited email sends, full functionality, free migration, email and chat support
$489–1899/month: up to 170,000 contacts and up to 2,040,000 email sends, full functionality, free migration, email and chat support, dedicated Customer Success manager
Custom pricing: custom number of contacts, up to 120,000,000 email sends, all the product features, support, and a dedicated manager included in the previous tier

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

• Newsletters
• AI email generator
• Autoresponders
• AI campaign generator
• Website and landing pages
• Signup forms and popups
• Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

• Marketing automation
• Event-based workflows
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

• Ecommerce integrations
• Quick transactional emails
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

• Dedicated, priority support + phone and Slack support
• Dedicated infrastructure
• Personalized onboarding
• SMS marketing
• AI recommendations
• Transactional emails
• FTP contact imports

Email support:

• Available for all paying customers
• 9 am to 5 pm CT, Monday through Friday

Live chat support:

• Available for Drip customers on the $99/mo + plans
• 9 am to 5 pm CT, Monday through Friday

All paid users and users on a free trial have access to 24/7 support:

• Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
• Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

• Point-and-click email editor
• Dynamic content in emails
• A/B testing
• Email automation
• Free migration service
• List segmentation and contact tagging
• Pop-ups and signup forms
• Email analytics including conversion rates and revenue
• SMS marketing

• Email builder with templates
• AI email generator
• AI campaign generator
• Send time optimization
• Autoresponders
• Automation workflow builder with pre-built templates
• Web events and advanced triggers
• Pop-ups and forms
• Other channels: SMS, web push notifications, live chat management
• Segmentation
• List management
• Lead magnet and conversion funnels
• E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
• Website builder with AI wizard
• Paid ads: Google, Meta, goal-focused
• Webinars
• Reports and analytics
• A/B testing

• 51 ecommerce email templates for holidays, promotion, and other occasions
• 4 empty templates with different amount of columns
• 1 plain text email template

150+ free email templates categorized by purpose and industry:

• Business
• Education
• Events
• Holidays
• Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

150+ integrations with e-commerce platforms like Shopify, CRMs like Zoho CRM, other ESPs like MailerLite, numerous event management tools, sales software including TikTok Lead Generation, social media, SMS marketing tools, and more

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

• Web app only but it’s optimized for mobile browsers

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

English

English Polish German Spanish Portuguese Italian French Russian Vietnamese Indonesian Dutch

39 automation templates from welcome to post-purchase designed for different e-commerce platforms: Shopify, WooCommerce, Magento, and BigCommerce. Drip also allows you to use the API of your custom e-commerce website built from scratch. The “Rules” feature allows users to create custom automation sequences with custom event triggers.

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

• Good tools for list management and targeted campaigns
• All the metrics in one place
• Designed with e-commerce in mind
• Powerful automation

• Good updated email builder
• Customizable dashboard
• Very easy to use
• A lot of marketing channels available at one place

• Complex learning curve for new users
• Expensive compared to other ESPs
• No drag-and-drop automation workflow builder
• Slightly convoluted for one-off or otherwise not behavior-based campaigns

• Trouble accessing customer support
• Can be slow and buggy, some reviewers report an outdated UI
• Can get expensive and many cool features are only available on high tiers
• Limited website and landing page builder