Campaign Monitor vs Constant Contact

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

Beginner-friendly. Basic tutorials are built into the interface.

Marketing agencies, small organizations, publishers

Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.

Dynamic, depends on the contact list size and the tariff type:

• Basic: $9–$299/month
• Unlimited: $30–$699/month
• Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Based on number of contacts and email sends. Overage fees of $0.002 per email apply.

For up to 500 contacts, billed monthly:

Lite $12

• 1 user
• 1 GB storage
• Monthly email sends: 10x your number of contacts.

Standard $35

• 3 users
• 10 GB storage
• Monthly email sends: 12x your number of contacts.

Premium $80

• Unlimited users
• 25 GB storage
• Monthly email sends: 24x your number of contacts

Other pricing features:

• Everyone: 15% off for 12-month prepay
• Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
• Full refund for closing account within 30 days of signing up. Conditions apply.
• Free trial
• Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
• Lead Gen & CRM starting at $449/month
• SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

• America: Mon to Fri 6 am to 5 pm PST/PDT
• Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
• Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

• Video tutorials for newbies and experienced users
• A 30-minute Getting Started course
• Email Academy — an email marketing course
• Resources for developers
• The in-app Help Center with documentation

• Live chat and phone for all the plans during the office hours.
• Live chat: Mon-Fri 3 am-8pm ET
• Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
• Knowledge Base
• Product Help Center
• Community Forums

• Supports SMS notifications
• Advanced segmentation — available for Premier users
• Link Review — checks for broken links
• Free email template builder
• Campaign analytics
• CAN-SPAM compliance checker
• Integrations with CRM systems and more

• Drag-and-drop email templates
• Dynamic content in email
• Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
• Automations (pre-built and custom templates)
• AI Content Generator
• Marketing CRM
• Web sign-up forms
• Polls & surveys
• Landing page builder
• Social media posting
• Event management, including selling services and merch with the tickets and accepting payments
• Scheduled email sends
• Contact segmentation
• Social media ads manager
• Facebook retargeting ads*
• Google Ads Manager*
• SEO recommendations*
• 5,000+ integrations
• SMS marketing (US only)**
• Subject line A/B testing

_____________________
*Available only with Premium
**Charged separately

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

• Over 200 mobile-responsive templates
• Drag-and-drop editing

Popular templates:

• Newsletter
• Holiday-themed
• Retail
• Industry-specific
• Customizable Standard template to any occasion

• Data for marketing: Salesforce, WordPress, Shopify +
• List growth: Intercom, OptinMonster, Unbounce +
• CRM: Raiser’s Edge NXT, Lexer, Qgiv +
• Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media

• A web app accessible from phones

• No mobile app

• iOS
• Android
• Web

English

Danish Dutch English French German Italian Portuguese Castilian Spanish Latin American Spanish Swedish

The drag-and-drop interface for creating automated email sequences that includes:

• Triggers — subscribers’ actions that start or continue the sequenc
• Yes/No rules for personalization
• Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

• Automated email and SMS messages.
• Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.

Some path templates are compatible with Shopify and WooCommerce, including:

• Welcome email series
• Abandoned cart messages
• Win-back series
• Thank you series
• Request a review

• Good WYSIWYG email editor interface
• Easy and simple email automation
• Easy-to-understand campaign reports with good infographics

• Ease of use
• Diverse template library — more than 200 mobile-ready email templates categorized by tag
• Over 5,000 Integrations with filters by category
• Sharing newsletter content on social media in one-click
• Niche features for event organizers
• Automated contact list segmentation based on engagement

• No live chat support + no 24/7 support
• All of the tariffs are limited to 50000 contacts
• No functional free trial you can actually use for work
• Contact importing is difficult when matching custom fields
• Split testing only allows 2 email versions
• No landing page builder

• Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
• Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
• A/B testing is limited to subject lines
• No customization options for sign up forms
• Only five templates for landing pages
• No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
• No RTL language support
• Account can be canceled only by phone