![AWeber vs Zoho Campaigns comparison](https://selzy.com/wp-content/uploads/2025/01/359273-vs-419129.png)
AWeber vs Zoho Campaigns
Trying to choose between AWeber vs Zoho Campaigns as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
![AWeber logo](https://selzy.com/wp-content/uploads/2023/05/aweber-2.png)
AWeber
- 3.4/5 on TrustPilot
- 4.4/5 on Capterra
- 4.2/5 on G2
An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.
Pricing
Starts from $12.50 a month for 500 contacts (billed yearly)
Key features
- Email automation
- Landing page builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email, limited hours support on the phone and in the live chat.
![Zoho Campaigns logo](https://selzy.com/wp-content/uploads/2024/02/zoho.png)
Zoho Campaigns
- 4.3/5 on GetApp
- 4.2/5 on Capterra
- 4.3/5 on G2
A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.
Pricing
Starts at $3 a month for 500 contacts (billed yearly)
Key features
- Email automation
- E-commerce workflows
- Mobile app for email sending, reporting, and contacts import
- Integrations with various services
- Drag-and-drop email builder
- Signup forms
Support
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.
AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.
Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.
No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.
Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.
Small to medium companies that only need an email marketing platform with basic features.
E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.
Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.
Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.
For up to 500 contacts, billed yearly/monthly:
- Lite $12.50 / $14.99
- Plus $20 / $29.99
- Unlimited $899
Other pricing features:
- 3 months of service free and up to 60.5% discount for nonprofits
- 20% discount for students
- Customer referral program
- Account hold package for $4.99 a month
For up to 500 contacts, billed yearly/monthly:
- Standard $3 / $4
- Professional $4.50 / $6
Other pricing features:
- 14 days free trial with all the features
- A Pay As You Go plan
- Discounts for non-profit organizations
- 24/7 support via email
- Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
- Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
- Support phone line: 8 am — 8 pm ET (UTC-5)
- Guides and YouTube tutorials
- 24/7 paid email marketing master class
- AWeber expert service
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.
On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.
The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.
The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.
Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.
- Email automation and pre-built autoresponders
- Landing page and sign-up forms builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
- Custom template design service
- Free migration services
- 3 mobile apps for iOS and Android with various features
- Email automation in a drag-and-drop builder
- Integrations with various services
- SMS campaigns
- E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
- Signup forms
- Drag-and-drop email builder and templates
- A mobile app for Android and iOS to send emails, see reporting, and import contacts
600+ templates and 600+ free stock photos
Custom email template design service
Templates for:
- Newsletter
- Holiday
- Various industries (real estate, food services, agencies, etc.)
- Birthdays and anniversaries
- Events
240+ email templates including responsive email templates
The free plan doesn’t have advanced responsive templates
Templates for:
- Welcome messages
- Deals and offers
- Newsletter
- Webinars
- E-commerce
- Emergencies and crises
![AWeber image 1](https://selzy.com/wp-content/uploads/2023/05/aweber-reports-subscribers.png)
![AWeber image 2](https://selzy.com/wp-content/uploads/2023/05/aweber-message-editor.png)
![AWeber image 3](https://selzy.com/wp-content/uploads/2023/05/aweber-list-automations.png)
![AWeber image 4](https://selzy.com/wp-content/uploads/2023/05/aweber-dashboard.png)
![AWeber image 5](https://selzy.com/wp-content/uploads/2023/05/aweber-canva.png)
![AWeber image 6](https://selzy.com/wp-content/uploads/2023/05/aweber-campaigns-follow-up.png)
![Zoho Campaigns image 1](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-1-min.png)
![Zoho Campaigns image 2](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-2-min.png)
![Zoho Campaigns image 3](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-3-min.png)
![Zoho Campaigns image 4](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-4-min.png)
![Zoho Campaigns image 5](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-5-min.png)
![Zoho Campaigns image 6](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-6-min.png)
![Zoho Campaigns image 7](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-7-min.png)
![Zoho Campaigns image 8](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-8-min.png)
![Zoho Campaigns image 9](https://selzy.com/wp-content/uploads/2024/02/zoho-campaigns-9-min.png)
700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more
60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.
- Website
- 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
- No installable solution.
- Website
- A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
- No installable solution.
English
Dutch
French
German
Hungarian
Italian
English
Portuguese
Spanish
Chinese
Danish
Polish
Russian
Turkish
Vietnamese
Hindi
Thai
Indonesian
Swedish
Ukrainian
Bulgarian
Croatian
Czech
Offers 3 types of email marketing automations:
- Open-based to track and reward the most engaged subscribers
- Click-based to send campaigns based on subscribers’ actions
- List-based to easily organize lists
Many pre-built automation workflows:
- Different welcome series
- Reengagement
- Nurture series
- Customer retention
- E-commerce
- Conditional
- Only necessary email marketing features
- 700+ integrations
- 3 mobile apps for different purposes
- Easy-to-use no-code automations
- 24/7 email support
- Landing page builder
- E-commerce-focused features
- Integrations with other services including Zoho CRM
- A lot of templates and pre-built automations
- Various support options
- A mobile app
- Relatively cheap prices
- Dynamic content requires coding
- Free plan and Lite plan are very limited
- Relatively high prices
- Lacks advanced features (like photo editing)
- Slow loading times
- Low deliverability
- Design options and the email builder are limited
Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
*This information is current as of 01/20/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.