8 Emails That Deserve a Met Gala Ticket

8 Emails That Deserve a Met Gala Ticket
25 April, 2024 • ... • 2304 views
Daria Zhuravleva
by Daria Zhuravleva

Even if you’re not a fashionista, you’ve probably heard of Met Gala, also known as “fashion’s biggest night”. In 2024, the event will take place on May 6th. While waiting for the event, the Selzy team got a bit nostalgic browsing pictures from previous years and discovered that Met Gala looks are strikingly similar to some emails!

To celebrate this year’s Met Gala, may we present to you a collection of our favorite Met Gala looks and emails that have similar vibes, designs, and colors. You can use this one as your email inspo or fashion inspo, either is fine!

🎀 Lil Kim and Otherland: The Y2K overdose

The theme of the 1999 Met Gala was “Rock Style”, and Lil Kim definitely drew inspiration from glam and hard rock stars like Steve Tyler. However, even though we can see traces of the 1970s and 1980s in her look, isn’t it also the most Y2K thing you’ve ever seen? And what’s more Y2K than designs inspired by old computers?

We found an email from Otherland that matches Lil Kim’s look in both the vibes and the colors — because there’s no such thing as too much pink, right?

A side-by-side comparison of Lil Kim’s Met Gala look and the email from Otherland, both have a Y2K spirit and a pinkish color scheme
Lil Kim’s 1999 Met Gala look featuring a pink bikini, a pink fur coat, and pink leather boots
Source: Complex
Email from Otherland featuring designs inspired by the old Windows interface and Y2K aesthetics, also in pink colors
Source: Milled

☀️ Rihanna and Vacation: And it was all yellow

People who are not that interested in fashion often think of Met Gala as the place where famous people wear the unwearable and every look is very avant-garde, weird, and provocative. But it’s not always the case — sometimes attendees opt for traditional gowns that look expensive and just gorgeous. For example, take Rihanna’s 2015 Met Gala look. For the China-inspired theme, she wore a beautiful yellow dress giving off Old Hollywood vibes.

There are a lot of yellow emails, and we chose this one from Vacation — it’s both yellow and vintage-inspired, and it’s definitely representing Rihanna’s look. The photos remind us of pin-up posters, the graceful script font in the title looks luxurious, and we just can’t get over this exact shade of yellow.

A side-by-side comparison of Rihanna’s 2015 Met Gala look and the email from Vacation, both feature a warm egg yolk yellow color and elements inspired by Old Hollywood
Rihanna’s 2015 Met Gala look which is an egg yolk yellow dress with a long tail, fur decorations, and golden flowery embroidery
Source: Pinterest
Email from Vacation promoting Chardonnay lip oil, using an egg yolk yellow background and vintage-style photography
Source: Really Good Emails

🩸 Cardi B and The Period Company: Seeing red

The “campy” Met Gala that took place in 2019 was asking for insane outfits — this one by Cardi B is one of our favorites. Her dress is the definition of camp: loud, maximalist, and very provocative despite being modest. She somehow looks naked while being fully covered with all these ruffles and feathers!

So, we chose a provocative email for a provocative look — and, of course, with the same burgundy-based color scheme. This email from The Period Company is not shy about the female anatomy — it promotes period underwear, after all.

A side-by-side comparison of Cardi B’s look for the 2019 Met Gala and an email from The Period Company, both are provocative and the burgundy red shade is dominant
Cardi B Met Gala 2019 look: a burgundy red dress with a long tail and a bosom provocatively highlighting certain aspects of the female anatomy
Source: Teen Vogue
Email from The Period Company promoting period underwear with the tagline “It’s HOT”
Source: Milled

🍊 The Jenner sisters and Flings: The duo-chrome madness

For the 2019 Met Gala, Kylie and Kendall Jenner interpreted “camp” as “carnival”, and both chose outfits inspired both by Brazilian carnival attire and burlesque. The girls also chose an interesting color juxtaposition: orange and purple are both giving Halloween and exotic birds since the orange outfit is all feathery. 

Maybe it’s not the most interesting “camp” look but we accidentally found an email from Flings that uses the exact same hues of orange and purple. And, like the outfits of Kylie and Kendall, this color combination looks magnificent in this freebie promotion newsletter! Despite the counterintuitive palette, it looks very tasteful and doesn’t hurt our eyes in the slightest.

A side-by-side comparison of Kendall And Kylie Jenner’s looks for the 2019 Met Gala and an email from Flings featuring the same orange and purple shades
Kylie and Kendall Jenner at the 2019 Met Gala with orange and purple feathery dresses decorated with gemstones and partially translucent
Source: Pinterest
Email from Flings that is designed in orange and purple colors
Source: Really Good Emails

🗡️ Grimes and Balenciaga: Inspired by Frank Herbert

In 2021, Met Gala attendees were celebrating America and its influences on fashion. Grimes used the loose wording of the theme for her own good and pulled off a look that is inspired both by The Statue of Liberty and science fiction. The singer loves Dune so much that her debut album is actually a concept piece based on the book and its characters — so we can suppose that the sandy landscapes of Arrakis were her main inspiration.

It was hard but we found a sandy email for a sandy look. This email from Balenciaga features metallic elements (although gold and not silver), the edge (although not the one of the sword), and, of course, sand.

A side-by-side comparison of Grimes’s Met Gala 2021 look and the email by Balenciaga with a photo of a golden boot partially buried in wet sand
Grimes Met Gala 2021 look that features a futuristic dress with metallic elements, a metal face mask, and a long sword
Source: Tumblr
Email from Balenciaga featuring pictures of golden accessories partially buried in wet sand
Source: Deal Town

⬛ Kim Kardashian and The Working Assembly: The actual “all black”

As we mentioned before, Met Gala looks are not always crazy — but sometimes they are. For example, in 2021, Kim Kardashian showed up at the event in the actual all-black, spandex covering her face and all the rest. You can interpret the look in many ways from purposefully creating a viral sensation to expressing the grief from the recently failed marriage. No matter which one you choose, it’s a statement.

Of course, we couldn’t find an “actually all black” email with black text on a black background. However, this minimalist email from The Working Assembly is the closest approximation. It’s simple and even a bit funereal — the fine lines framing each block remind us of mourning pictures. So, rest in peace, 2023, and Kim’s marriage as well.

A side-by-side comparison of Kim Kardashian’s 2021 Met Gala all-black look and the email from The Working Assembly featuring white text on a black background
Kim Kardashian Met Gala 2021 look which is an all-black spandex covering the whole body, including the face
Source: Glamour
Email from Working Assembly that features white text on a plain black background and the overall minimalist design
Source: Really Good Emails

🕷️ Jenna Ortega and Dolls Kill: Goth is undead

In 2023, Met Gala attendees were paying their homages to Karl Lagerfeld and his fashion legacy. Some participants took inspiration from the designer’s works for Chanel and other brands, others incorporated the elements of his personal style into their looks. Jenna Ortega chose the latter and showcased the fit inspired both by Karl Lagerfeld’s signature monochrome looks, Victorian goth, and her titular character from Wednesday.

We love both the black-and-white color palette and the gothic influences — and you know who else does? Dolls Kill, a clothing brand that is as goth as you can get these days. The intricate title font, the grainy black-and-white photography, the corpse paint, and the CTAs reminding of DIY punk zines… While this email is not in line with the traditional subculture look from the 1980s, it’s definitely proving that goth is undead.

A side-by-side comparison of Jenna Ortega’s Victorian Goth Met Gala look and the email from Dolls Kill featuring goth clothing photographed in black and white
Jenna Ortega Met Gala look inspired by Karl Lagerfeld and Victorian fashion
Source: POPSUGAR
Email from Dolls Kill with lots of black-and-white pictures of goth clothing and the tagline “Angels of Death”
Source: Deal Town

🌼 Elle Fanning and Dose: Flower power

Elle Fanning’s 2023 Met Gala look was not the craziest but one of the most tasteful, in our opinion. The actress took inspiration from her childhood memories and the “Little Black Jacket” book photoshoot, showcasing a bridal-ish dress, a daisy crown — and, of course, the jacket.

Out of all the flowery emails complementing Elle Fanning’s look, we chose this one from Dose. The flower doodles reminiscent of children’s drawings, the natural color scheme, and the pictures are in line with the look — and both make us crave some chamomile tea.

A side-by-side comparison of Elle Fanning’s look and email from Dose, both featuring flower imagery and natural colors
Elle Fanning 2023 Met Gala look: flowery lacy white dress, a little black jacket, a daisy crown, and a bouquet of daisies
Source: Reddit
Email from Dose promoting a chamomile and dandelion health supplement, featuring pictures and drawings of flowers
Source: Really Good Emails

🍇 Bonus: Camila Cabello and FWD: by Selzy

There’s nothing inherently unusual about the outfit that Camila Cabello wore for the 2021 Met Gala — we included it as a bonus because this shade of purple feels familiar… Oh, wait, this is the header color for our recently rebranded newsletter! We swear it’s not plagiarism.

A side-by-side comparison of Camila Cabello’s Met Gala 2021 look and FWD: by Selzy newsletter, both feature a violet-based color scheme
Camila Cabello’s 2021 Met Gala Look — an all-violet two-piece with a crop top and a maxi skirt, the shoes and other accessories are also violet
Source: POPSUGAR UK
FWD: by Selzy newsletter issue featuring a violet, pink, and blue color scheme

But seriously though, aside from the violently violet header, FWD: by Selzy has a lot in store. The freshest blog updates, email marketing insights gained from personal experience, tips to up your email game, and bi-weekly email inspo — it’s all you need in one newsletter that you will forward.

🛠️ Build a Met Gala-worthy email with Selzy

This year’s Met Gala theme is “The Garden of Time” — what would you wear for it if you were invited? And if you’re more of a designer than a fashionista, what would you include in an email inspired by this prompt?

You may or may not have been invited to fancy fashion events but you can make your emails worth all the runways and red carpets in the world with Selzy’s new email builder. It allows you to create picture-perfect emails without knowledge or experience in coding and web design. It offers many pre-made templates, blocks, and elements for building a unique layout from scratch. Even better, there’s an AI assistant that will help you with email copywriting and generating images, isn’t it cool?

Start for free with Selzy and make your dream designs come true!

25 April, 2024
Article by
Daria Zhuravleva
I'm a writer with 3 years of experience, knowledge and interest in all things IT and marketing, and a passion for the English language. As a staff author at Selzy, I see my mission as an educator who makes your life easier by explaining complex topics in a digestible and somewhat entertaining way. Hobbies include birdwatching, all things music and art, writing freeform poetry, and hiding in the woods.
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