Trends are not always consistent. Some of them can be hot one season and go cold by the next. Take disappearing content: once big news, it is now on the list of marketing trends that are dying out. Other trends, however, linger on. What’s more, they grow over time. And it just so happens that most of the biggest marketing trends of 2023 have survived, evolved, and become even stronger.
The most notable examples include AI-powered marketing and utilizing video content for marketing purposes, especially in the form of short videos. Other trends that have also been building up for quite some time are AR- and VR-powered marketing and marketing in the metaverse. Plus there are some things that are variations of what we have already seen before.
In the next section, we’ll discuss these and other marketing trends to keep an eye on in 2024. Let’s zoom in on the details.