One of the most important skills in today’s workplace is communication and maintaining good relationships within the team. Because of that, more companies each year choose a friendlier, less formal tone for their inner communication strategy. That conveys to corporate messengers and, of course, emails. Here is why:
An overly official email may not be intended as cold and unfriendly, but it probably seems like one. In contrast, a friendly tone creates an atmosphere of respect, appreciation, and camaraderie. It motivates team members to be proactive, bring their best ideas to the table, and value each other’s input.
Friendly emails allow you to build connections and rapport with the recipients. Good relationships make collaboration and conflict resolution much easier. So, it’s always best to keep your communication on a positive note.
To better understand the impact of a friendly tone in business emails, let’s compare good and bad email etiquette.
Let’s review the good example first. The author addresses the recipient of the email by name and then sets up a clear context for the letter. The tone is polite and professional, while the message is clear and encouraging.
The bad example fails to address the recipient with courtesy. It also does not provide any meaningful details or context. As a result, it sounds abrupt and impersonal. The recipient won’t consider it worthy of any input and may be hesitant to even share their opinion.
In another good example email, notice a strong opening. The sender reminds their acquaintance of the previous conversation and makes their message clear from the start. An invitation to questions helps to build a good connection and trust with the person to whom it is addressed.
Strong words in the bad example below make it sound demanding and aggressive. Phrases like “ASAP” and “You better get it” might be perfect for a Guy Ritchie next movie, but not for a work email. This message has the potential to strain the working relationship with the recipient. Also, it doesn’t even address the topic of the report which is unprofessional.
A friendly email is written in a warm, approachable, and personable manner. It goes beyond simply conveying information and aims to establish a positive connection with the recipient. To write a friendly email, first consider its structure and format. This will help you keep to the right tone. Here are some elements you should consider.
The subject line is the first thing the recipient sees. It’s important to make it clear, concise, and relevant. A good subject line also provides a brief overview of the email’s content while maintaining a friendly tone.
Consider including specific keywords that highlight the purpose of the email. Thus, it is easier for the recipient to understand the importance and urgency of your message. Here are two good subject lines you could use as a template
The greeting or salutation sets the tone for the email and helps establish a friendly connection. Addressing the recipient depends on your relationship with them. Here are the most commonly used templates:
Keep a respectful tone and use appropriate titles like Mr. or Ms. when addressing superiors or clients. With coworkers and long-time work partners, use their first names to make your message more personal. And just a quick reminder: always check if the name is correct. It’s not a Ross and Rachel situation, of course, but it can be just as crucial.
When writing the body of your email, keep it focused, concise, and organized. Start with a brief introduction or context to provide clarity. Format your text, use paragraphs or bullet points to break down information, and make it easier to read. Clearly state your purpose and include all the necessary details. If possible, avoid excessive explanations so as not to overwhelm the reader.
Choose a closing phrase that leaves a positive and warm impression. If expecting a response, show the recipient that you value their input or collaboration. Here are a few templates to consider:
The signature section of your email is an opportunity to provide additional information your recipient might need. Include the following in your email signature:
Your signature in this format will be helpful to all possible recipients, whether they are leadership, clients, or colleagues.
Now, let’s put these elements together in a friendly email example. Analyze its structure and techniques to craft your own friendly emails.
Here are some useful tips to help you avoid common email mistakes and ensure that your messages sound nice.
If you are feeling angry or upset, it’s important to give yourself some time to calm down and set your next email aside. In any situation, emotions cloud our judgment and lead to an overly harsh tone in the message.
Introduce the main topic or the purpose of the email in the first sentence. As we’ve mentioned, this way the recipient will understand the importance of your message quicker and respond faster.
Try to maintain a considered yet professional tone. Overly casual or informal language may not be suitable for a work-related email, so it’s best to keep your message respectful and courteous. As we’ve already mentioned, choosing the right format and structure for your email will also help you.
Again, let’s review a good and a bad example of what that might look like. The good example below opens with a polite and warm greeting. It clearly states the purpose of the email and maintains a professional tone throughout. This email template also shows respect and courtesy by allowing the recipient to suggest a meeting time.
Next is the bad example that falls short on multiple fronts. It starts with an overly casual and unprofessional greeting. Informal language, slang terms, and lack of clarity do not help either. The tone is disrespectful, and the closing is abrupt, failing to convey professionalism. But we’ll be honest: this email might be suitable for some startups.
People may have varying expectations about formality, greetings, and overall communication style. Take the time to research and understand cultural norms if you’re writing to colleagues or clients from different backgrounds. Adapt your language and content to keep emails considerate of cultural differences.
Choose your words thoughtfully to convey your message and avoid any language that could be misinterpreted or perceived as rude. It’s tempting to be relatable and put an emoji in your subject line, or use jargon in an email to colleagues. But still, it’s important to set appropriate boundaries in your emails, as well as working relationships.
Check out the following email examples. The first email focuses on collaboration. The sender seeks input and expresses gratitude for the recipient’s contributions.
The second email adopts a passive-aggressive tone with impatience, blame, and demands. This is potentially damaging to the working relationship between the recipient and the sender.
People appreciate clear and concise communication. So, keep your messages focused and to the point, avoiding unnecessary details or lengthy explanations. Use bullet points or numbered lists to organize information in an easily digestible manner.
Not everyone is familiar with the industry-specific terms and jargon. So keep the clarity of the content in mind. Try to use the language that is easily understood by a broader audience. Explanations of technical terms will also be helpful. Communication is much friendlier when people are on the same page.
In addition, you should steer clear of convoluted language. It doesn’t make you appear smarter or worthy of respect. It’ll only make it more difficult for your colleagues to understand what you’re getting at.
Here’s an example:
Now, imagine that the email above was sent to someone who isn’t familiar with sales at all. Worse yet, what if English isn’t their native language? They would certainly struggle to understand terms like value proposition, CRM integration, and omnichannel touchpoints. So, it’s safe to say they wouldn’t get the message, while the sender failed at their goal.
Proofreading and editing an email is just a polite thing to do, this shows you care enough about both the message itself and the recipient’s time. No wonder that things like typos, grammatical errors, or unclear sentences undermine professionalism. To make life easier and save time, use editing tools like Grammarly or ask a colleague to review the content of your email.
We suggest avoiding excessive exclamation marks since they can be perceived as overly enthusiastic or unprofessional. On the other hand, commas and periods help you better structure your sentences and improve readability.
Yes, please is an appropriate word to include with a request. But if you use it too often, it may come across as insincere. Reserve this word for situations where you really need to convey a sense of importance or gratitude. This allows the word please to carry more weight.
The positive sentiment at the end of your business email will leave a lasting good impression. With it, you welcome collaboration and set the stage for further discussions and talks in general. As for the recipient, it’s always nice to know your input is appreciated.
Here are some nice lines as templates to end your emails with:
Ask yourself if you really want to send email messages to everyone on the email chain. If your response is primarily meant for the original sender or a select few individuals, use the “reply” function instead. Be considerate of your colleagues’ time. Let’s admit it: inbox management is as hard as it is, even without unnecessary emails.
Here’s a summary of why it is important to master the art of writing professional yet friendly emails and how it is done:
Remember that practice and attention to detail are key to improving email writing skills. So, reflect on your emails and observe how others communicate via email. With persistence, you should be able to learn how to write a good-looking email that conveys your message effectively and leaves a lasting positive impression on its recipients.
This article was originally published in June 2023 and was updated in February 2025 to make it more relevant and comprehensive.
