An email marketing conference is an online or offline event where email marketing professionals, industry experts, business executives, and other speakers discuss the latest trends, present case studies, and share best practices.
But are email marketing conferences useful for you? Here are 3 essential reasons why you should attend:
Email marketing conferences are plentiful and belong to one of these three types:
Vendor or platform-specific events. These are email marketing conferences hosted by a particular email service provider (ESP) or another software. You can attend this event to learn how to best use the tool, hear success stories, and maybe even enroll in its affiliate program.
Digital marketing events. These conferences focus on the interconnections between different marketing channels. Here, you can learn how email marketing can work together with social media, SMS, content marketing, and others. The sessions can be channel-specific or tackle business marketing strategy as a whole.
Industry-specific conferences. If you want to hear about email marketers’ experience working in a particular industry like travel, real estate, or charity, you can attend specialized events. These are especially great for networking and getting the most relevant information and insights.
After learning about the advantages of attending conferences and the various types available, let’s take a look at some of the top email marketing conferences to plan for in 2024. We gathered some of the most important events in different parts of the world. Don’t miss out on these if you want to make the best email marketing campaigns!
Unspam Email for Humans is a two-day event for email marketers by Really Good Emails. This year’s program hasn’t been announced yet, but the conference in general is dedicated to emerging email marketing trends and networking with like-minded people.
Unspam’s former conferences touched on design trends, Black Friday and Cyber Monday campaigns, accessibility, and other email marketing topics. Some of the previous speakers were Salesforce’s Guilda Hilaire, Clemson’s Robbie Fitzwater, and other experts.
GURU is another email marketing conference aimed at sharing the latest trends in digital marketing and presenting emerging technologies. The two-day virtual conference will cover topics such as email deliverability, design trends, B2B and B2C, AI technologies, and many more. You can also learn more about the future of emails.
Some of the previous years’ speakers were Meta’s Don Le, Shopify’s Tina Nguyen, Hubspot’s Sheri Otto, and other email marketing experts.
Inbox Expo, one of the biggest annual email marketing events, will be held in the US for the first time ever. The conference will explore the latest email marketing trends and gather the top experts to share their experiences and insights. You can learn about cutting-edge newsletter software and explore email as a marketing channel. It is also a great opportunity for businesses and advertisers to attract potential sponsorships and get some recognition.
The event will feature such speakers as Scott Cohen, LB Blair, and others. There will also be an exhibition area open to every attendee.
The Email Innovations World (previously The Email Innovations Summit) is an event created by the oldest email marketing community — Only Influencers. The annual conference will discuss the topics, such as innovations in email design, subject lines, cutting-edge acquisition techniques, and other aspects. The attendees can also explore launching an email consultancy, executive buy-in, and even how to talk to the IT department efficiently.
Some of the first speakers announced are Oracle’s head of research, Chad S. White, co-founder and president of PeakInbox, Brian Sisolak, and others. Expect to network with people from leading software companies and experts who effectively use email marketing in their customer communication.
The Advanced Email Conference will cover topics, such as attention-grabbing content, marketing automation, the use of artificial intelligence software, personalized and accessible email content, and many more. This year’s experts and speakers include Gabriella Johnson (John Lewis & Partners), Liz Richards and Lorna Edwards (Primark), Adam Pow (Virgin Red), and others.
The event also provides a networking opportunity for email marketing experts. You can gain some knowledge from your peers’ experiences and share yours as well.
The Canadian Email Summit is a conference where the top Canadian and international email marketing experts share their knowledge and discuss the evolution of the industry and new trends. Previous summits focused on improving email programs, understanding subscribers’ behavior, deliverability, boosting engagement, recent privacy and software updates, and other important aspects. The videos and slides from the conference are usually available afterward.
Some of the speakers from the previous years were Phil Hill (Door Dash), Nadia Milani (TeraGo), Bob Sybydlo (ENVERTAdigital), Clea Moore (Yahoo), and others.
Social Media Strategies Summit is a conference dedicated to the effective use of social media platforms for businesses. There, you can gain insights on how to build your brand’s online presence, keep your social media strategy up-to-date, use innovative approaches, tools, and software, and much more.
The event will feature the following speakers: Amazon Web Services’ David Velez, Intel’s Leslie Douglas, Lionsgate’s Eric Dachman, and others.
Utterly Content Global Festival is an event focused on various aspects of content marketing. This year, it will explore topics, such as writing for emails, content design, content strategy, storytelling, artificial intelligence use and software, content modeling, email marketing, and more. The information will be presented in 90-minute blocks with the discussion sessions.
The speaker list includes experts from different parts of the world (Nigeria, Canada, India, and more), such as Mary Sabotkoski (Canva), Katherine Igiezele (Toptal), Tizzy Asher (Meta Reality Labs), Paulo Fernandes (Luscious Orange), Rishi Sharma (Cvent), and others.
Digital Marketing Europe is an international marketing conference for industry experts. It will focus on different topics, such as personalization, voice search optimization, social media influencer marketing, user-generated content, chatbots, artificial intelligence, and many more. There, you can get some insights from experts from different countries and backgrounds and network with your peers.
Some of the speakers are Jon Mowat from Hurricane Media, UK, Harri Olavinsilta from Porpoise Marketing, Finland, Sanjay Sauldie from Sauldie.org, Germany, and others.
SocialDay is a forum for experts in social media marketing that started in 2015. This year’s event will focus on social commerce, content diversity, metaverse, and more. It will also feature a Q&A with some of the social media leaders, such as META and Snapchat.
This year’s speaker line-up includes Rise at Seven’s Carrie Rose, SurveyMonkey’s Lidia Infante, Rocket’s James Epskine, and others.
DigiMarCon East, or Digital Marketing Conference, is a two-day event focusing on the latest trends in digital marketing. This year’s event will cover multiple topics, such as email marketing, artificial intelligence, mobile marketing, UI / UX design, and many more. The speakers include digital marketing, advertising professionals, and other experts to present the latest innovations. Some of the previous speakers were TikTok’s Ciara Hanley, PayPal’s Sonal Shan, Facebook’s Nadia Tan, LinkedIn’s Petra Hailu, and many more.
MozCon is a conference launched by Moz, focused on different aspects of digital marketing. Some of the topics that will be discussed are SEO, artificial intelligence technologies, social media platforms, and many more. The event will provide a great opportunity to learn new trends in various digital marketing areas and expand your network by connecting with fellow professionals.
The speaker list includes the founder at Data Sci 101 Britney Muller, Moz’s Senior Content Marketing Manager Chima Mmeje, Clearscope’s Co-founder Bernard Huang, and other top experts.
Growth Marketing Summit is the biggest event dedicated to digital marketing in Europe. It will gather industry experts from various parts of the world. There, you can learn more about digital optimization and growth, data-driven and customer-oriented strategies, and build connections.
Some of this year’s speakers are Spotify’s Luke Frake, American Express’ Shagun Aulakh, Miro’s Ioana Teleanu, and others.
INBOUND is an annual marketing and sales conference by HubSpot. The event will also cover topics such as artificial intelligence and machine learning, data management & analytics, leadership, and others. INBOUND attracts a variety of speakers, business leaders, and industry experts from different areas. The attendees’ industries vary from computer service to biotech, so it will be a great networking opportunity.
Some of the speakers from the previous years were Michelle and Barack Obama, Oprah Winfrey, Steven Bartlett, Reese Witherspoon, and more.
For its 14th year, Content Marketing World will discuss the latest content marketing innovations. Produced by the Content Marketing Institute, Content Marketing World aims to bring together various content creators, agencies, marketing leaders, and other content marketing experts. This year, the conference will focus on developing a successful content marketing strategy, measuring your content ROI, data and analytics, and other aspects.
The event previously featured Google’s Cassie Kozyrkov, Croud’s Avinash Kaushik, Zillow’s Beverly Jackson, and others.
Email marketing, digital marketing, and other conferences are important for professional growth and networking. Attending a conference is a great opportunity to learn from various experts, get to know the latest trends and software developments, and connect with your peers. These events can spark inspiration, give you insights and ideas on new business ventures and tactics. Choose one of the events from this article and start planning your business trip!
