Email marketing made simple for startups

Simple, effective, affordable. Get started for free and scale up when you’re ready.

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Why you need email marketing for startups

  • Email delivers a proven ROI — from 36x to an impressive 45x — making it one of the most cost-effective marketing channels for startups.
  • Unlike social media posts that get lost in oversaturated feeds, emails sent through dedicated platforms like Selzy land directly in inboxes — with 80% delivered and 30% opened, far outperforming typical social media metrics and free Gmail-based tools.
  • Email gives you full control of your customer data. You can segment your list and send personalized messages that feel like a note to a friend — not a generic blast.
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Why choose Selzy

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Easy to get started

You don’t need to be an email expert or a tech whiz to launch your first campaign — it takes just 15 minutes with ready-to-use templates and a drag-and-drop builder. It’s so simple, even a kid could do it.

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Affordable pricing

You can try Selzy’s basic features free for 14 days and send up to 10,000 emails to 2,000 contacts. If you need advanced tools or higher limits, our plans start at just $7 a month for 1,000 contacts.

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Lead generation

Grow your startup by building a list of active subscribers — capture warm leads with website pop-ups and embedded forms. Engage your social media followers through email with built-in integrations.

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Intuitive automation

Save hours of manual work with pre-designed automation templates. Set up and launch triggered omnichannel campaigns in just a few clicks — get more done, grow faster, and never miss a lead.

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Built-in analytics

Opens, conversions, click maps, and A/B tests, aggregated stats — it’s all built in and easy to use. You can even see which devices your recipients use to fine-tune and match your design and content.

Easy to start, perfect for growth

Drag-and-drop builder with AI

Design your custom email style once and get a consistent look across over 100 blocks. Try the AI text and image generation features built right into the drag-and-drop builder — no need to switch between tabs! Translate your email content into multiple languages to conquer the global market.

Prebuilt email templates by Selzy

Behavior-based and transactional emails

Set up automated customer journeys across channels in minutes — no coding needed, just an easy drag-and-drop workflow builder. Send drip campaigns to new contacts, follow up based on engagement, tag your most active readers. Go omnichannel and capture emails through Telegram bot that greets users and personalizes replies.

Email automation workflow in Selzy

Native integrations with CMS and social media

Connect your startup’s tech stack — including your CMS, landing page builders, and social media platforms like Facebook and TikTok — to quickly and easily generate leads and nurture them into buying customers.

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Segmentation, A/B testing, and personalization

Fine‑tune messaging with targeted lists, dynamic content connected to a user profile on your website or app, and split testing. Personalize subject lines, CTAs, images or entire campaigns based on user behavior. Build a loyal community around your brand.

Contact list segmentation in Selzy

Customizable email templates for startups

Save hours with our pre-designed templates for welcome messages, trial onboarding, product updates, re‑engagement, and transactional notifications. Choose from the most common startup-oriented designs or more specific types sorted by industry, type, and season.

We’re here to help overcome your common issues

Selzy is here to help your startup stand out and overcome common challenges.

Pain Points

  • Overpaying for complex email marketing software

  • Confusing software interface, difficult learning curve

  • Difficulties converting free users into paying customers

  • No real support when you need it, just frustrating chatbots

Solutions

  • Affordable plans starting at just $7/month

  • Easy drag-and-drop email builder — create and send campaigns in under 15 minutes

  • Automated workflows to nurture leads and drive conversions

  • 24/7 technical support, dedicated success manager, guided onboarding — free and unlimited on all plans

Start for free

No credit card required

I'll help you get started quickly and easily — including integrating your product with Selzy, authenticating your domains, setting up DKIM, SPF, and DMARC records, and reviewing your list and email content for anti-spam best practices. Let’s grow your startup together!

Evgenia

Evgenia Customer Success Manager

> 99% delivery rate

50,000+ clients, 1,000,000,000+ emails delivered every month.

Data protection

We are strictly up-to-date with the highest data protection standards.

GDPR compliance

Selzy complies with GDPR and Consumer Protection Laws.

Ready to send your first campaigns?

Get started for free. Scale up when you’re ready.

Try Selzy for free

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Free

Try our service and send up to 1,000 emails a month for free to 100 contacts
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Lite

A complete toolkit to jumpstart your email marketing
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Standard

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All core features, a deliverability boost, and lifetime access to the Email Marketing 101 course
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Enterprise

For 500k+ contacts:
dedicated manager, performance boost and more
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50,000+ customers can't be wrong...

Selzy is the easiest way to start selling with email — but don’t just take our word for it.

Read our customers’ success stories and see what they have to say 👉

4.8/5
Based on 488 reviews
Product Hunt
G2 Momentum Leader award Fall 2024
G2 High Performer Small Business award Fall 2024
Capterra Best value award 2024
Capterra Shortlist award 2025
GetApp Category Leaders award 2025
Software Advice Front Runners award 2025

Get round-the-clock support via chat, email, and phone

5 mins average response time
95% of cases solved in 5 minutes
97% 👍️️️️️️ satisfaction rate

Boost campaign performance with email tools and services for startups

Tailored care for your startup
Services included: email authentication, IP warming for smooth start, product training for your team, constant monitoring and polishing campaign metrics.
FREE $2,500
Email template design service
Get mobile-friendly email templates that match your brand guidelines, including custom animated designs that will surely attract 100% of your customer attention.
From $500 $2,000
Campaign audit and management
Get a personalized audit of your current email campaigns to find new areas and content strategies for growth — or sit back while we send, analyze, fine-tune email campaigns of any size.
From $600 $5,000
Chatbot builder and messenger sendings
Don't pull customers out of their comfort zone — keep connected where they are at ease. Stay available 24/7 by setting up automation, sending notifications, broadcasting.
From $7 / month $2,000
Integrations
Connect a CRM, CMS, or any other tool of your choice: Zapier, WordPress, Google Sheets, Typerform, Facebook, TikTok, and many more.
From $1 / month $2,000

FAQ

  • Why email marketing matters for startup growth

    If you’re a startup seeking a budget-friendly way to effectively market your brand, email might be the perfect solution for the two primary reasons:

     

    • Effectiveness paired with cost-efficiency. Email marketing offers an unmatched return on investment of 36:1 to 45:1, meaning you could potentially earn $45k from every $1k spent.

     

    • Simplicity. Email automation tools like Selzy have a simple learning curve and don’t require any technical or marketing skills from you, with a support team ready to answer any of your questions.
  • Why startups should prioritize email marketing

    With minimal upfront costs, email marketing allows startups to reach a large audience, nurture relationships, and convert leads into loyal customers. It’s easy to scale, track, and optimize, making it a must-have tool for driving growth without breaking the budget.

  • How to scale your email marketing as your startup grows

    Use automation tools to set up welcome and transactional workflows, and analyze campaign performance to refine your strategies. Test different messaging and offers to optimize engagement and conversions. Choose a plan that best serves your needs as you grow.

  • Email marketing templates and resources for startups

    Selzy offers 100+ ready-to-use email templates conveniently grouped by industry, type, season, and feature, including background colors and specific pre-designed HTML elements. Plus, you can browse our free Email Marketing Academy, full of useful materials like webinar recordings, online courses, and industry benchmarks and studies.

  • Email marketing strategy best practices for startups

    Check out the Selzy Blog for the latest tips, tricks, and expert insights on how to make email marketing work like a powerful revenue machine. Stay updated with strategies that help you maximize conversions, improve engagement, and drive growth.

  • How to grow your startup using email and messenger marketing

    Start by building a strong, segmented contact list by pop-ups and embedded forms. Use email to nurture leads, engage customers, and drive conversions, while using Telegram messenger chatbots to provide quick responses to common customers questions, broadcasting, and sending out personalized offers. Combine both channels to create a seamless, multi-touch experience that increases brand awareness, customer loyalty, and sales.

Learn more about growing your startup with email

We’ve handpicked our best resources to help you get started quickly and easily.