Why Your Business Needs Email Marketing: Reasons & Benefits

Welcome to Selzy’s email marketing course!

Since you are here, you surely know you just can’t miss out on all the perks email marketing offers. And your big goal now is to do everything the right way, so email marketing starts bringing those $$$. That’s exactly what this course will teach you: how to do email marketing the RIGHT way, step by step.

Let’s look at how your marketing efforts will transform after this course.

Transformation #1: You’ll get the highest ROI possible

Email marketing has the highest ROI of all marketing activities. Despite social media’s trendy appeal, email marketing has a higher ROI of $42 for every $1 spent.

With this course, you’ll learn precisely what to do to make sure you have the highest email marketing ROI. You’ll learn:

• How to build a list of only quality subscribers that convert to sales

• How to set up your account so that your emails only land in the inbox, not the spam folder

• How to make your emails stand out of the crowd and get those opens and clicks

• How to set the right strategy for your email marketing efforts

• And so much more!

Transformation #2: You’ll reach EVERY subscriber, not just those chosen by the social media “smart” algorithm

In email marketing, around 80% of messages are delivered to inboxes. Around 23% of them get opened and read.

Compare this to the average reach rate on social media:

• On Instagram, only around 13,5% of your subscribers will see your message.

• On Facebook, only 8,6% of your subscribers will see your message.

The difference is striking, right?

Well, you can have an EVEN HIGHER deliverability rate (which means higher open rate) if you follow all the rules!

Module 7 of this course is exactly about that: how to make your emails land in inboxes, not spam folders. You’ll get foolproof step-by-step instructions on how to make the most of your email deliverability.

Transformation #3: You’ll talk to THAT ONE CUSTOMER rather than to the whole crowd of them

Posting on social media, you can’t regulate who sees it. And if your target audience is diverse, it can become a problem. One post can be irrelevant to one client group and the other — to another.

Imagine you sell a digital marketing course. Some of your subscribers have already bought it from you, but you keep annoying them with this “last chance to buy” shoutouts on Twitter the whole week because you want others to buy it too. So those who bought can get annoyed with too much salesy content and might not buy from you next time. Bummer….

With email, you can SEGMENT your subscribers and send PRECISELY what each group is interested in.

Email marketing helps you create a personalized experience for EVERY subscriber. So, your messages will look more like a personal note to a friend rather than shouting in front of a big versatile crowd. Segment your list, put a name tag, send a birthday discount, reward with a gift card for referring a friend, etc.

On top of making customer relationships stronger and nurturing loyalty, personalization increases sales. 90% of consumers find it appealing, and people shop 3 times more with brands that are doing personalization right.

In module 10 of this course, we’ll talk about segmentation and personalization in the tiniest detail: you’ll learn how to segment your audience, keep your list in a good shape, reactivate your subscribers and reduce unsubscribes.

Transformation #4: You’ll really OWN your customer base, without depending on any third-party platform

In social media, you do not really have a lot of say in how you’ll interact with your own audience (that is, your own followers). The algorithms change every year which influences your reach and engagement. Apart from that, your account might get blocked for some weird reason. It’s like, though you have those followers, you don’t really OWN them.

In email marketing, it’s not the algorithms but YOUR OWN subscribers who decide when and which message to open. In this way, you don’t depend on anything but your own efforts in making your content engaging and, as a consequence, get more opens, clicks and sales.

In module 3 of this course, you’ll learn about growing a list of high quality subscribers even if you’re starting from scratch: we’ll look at the do’s and don’ts of email list building, how to convert website visitors AND social media followers into email subscribers, what are the most surefire ways to make them subscribe to your newsletter, and so much more.

Transformation #5: You’ll make the MOST of every person on your list by tracking every action they take and responding to it

None of the other marketing channels allows such a smart system of triggers and reactions. With email marketing, you can easily set up automatic reactions to all the important actions your customers or subscribers take. In this way, none of the actions go unnoticed and you really make the most of each and every subscriber you have!

• Has a customer abandoned the cart? Send them a nice reminder in a matter of minutes.

• Has a customer stopped opening your emails? Reactivate them and motivate them with a discount!

• Has a customer just made a purchase? Make even more sales with an upsell email!

• Has a customer just subscribed to your newsletter? Offer a time-limited discount to really motivate them to purchase!

The list goes on and on.

In module 8 of this course, you’ll learn about how to set up automation in email marketing, so your emails can do all this routine work while you focus on more important stuff. We’ll also guide you step-by-step in creating your first welcome email for new subscribers.

So, are you ready for your marketing transformations? Let’s start from the very beginning and go step by step. In the next module, we’ll talk about how to choose the email marketing tool that fits your needs, and set up and authenticate your account so that you’re 100% ready to go.

Let’s dive in!