Getting Emails Upon User Sign-Up or After Purchase

Welcome to Lesson 3 of Module 3! Here, we’ll talk about how to capture emails from people who have just registered on our website or in your product OR after someone bought something from you.

People who registered on your website or in your product (for example for a trial version) are the most loyal you can get. This means, they would be probably okay with receiving updates from you, like, special offers, secret deals etc.

A very important thing to know here is that loyalty doesn’t equal consent by default. You still need to ask for permission to send emails even if someone buys from you every day. Let’s see how and where exactly you can do this.

Ask to sign up to your newsletter upon registration

All you have to do is to add an extra consent checkbox to the registration form. By clicking the checkbox, subscribers give you their permission to receive emails from you.

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It’s not a good idea to hide this option and still send the newsletter, assuming people will be happy to hear from you just because they registered on your website or bought your product.

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It’s also not a good idea to make one checkbox both for agreeing to Privacy Policy AND giving consent to receive your newsletter. Normally, without checking the box with Privacy Policy, it is impossible to go to the next step. So, this way, people will feel trapped: they will simply have no other choice! Some will just back off. Some will still stay and register and sign up, but they’ll have less trust in your product from this moment on.

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Ask for permission to send your marketing emails right AFTER someone bought from you

So, if you haven’t got that permission upon registration, the post-purchase stage is your time to shine!

You can advertise your newsletter in a transactional email. A transactional email is one sent to a customer because they performed an action: a purchase or just a registration. Welcome emails or post-purchase emails are typical examples of transactional emails. They don’t require consent because it has legal information or information you are obligated to share inside. Usually, it looks a bit dull: thanks for the order, here are the details.

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Now, here’s an insight to arm you with: statistically, people open transactional emails the most because they need to check that everything’s good with their order.

So, don’t just send a transactional email to confirm an order and say ‘thank you’ — send it also to nudge them into subscribing if they haven’t done it yet. Give them an incentive in an email you know the majority of your customers will look at.

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So, whether you’re asking to sign up to your newsletter upon registration or after a purchase, one thing is certain — these will be quality subscribers.

Next up, we’ll talk about building a list with social media and some other less obvious ways. Stay tuned!