Zoho Campaigns vs Brevo

Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.

Beginner-friendly, since the product is minimalist feature- and UI-wise

E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

For up to 500 contacts, billed yearly/monthly:

• Standard $3 / $4
• Professional $4.50 / $6

Other pricing features:

• 14 days free trial with all the features
• A Pay As You Go plan
• Discounts for non-profit organizations

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.

On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.

The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.

The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.

Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• Email automation in a drag-and-drop builder
• Integrations with various services
• SMS campaigns
• E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
• Signup forms
• Drag-and-drop email builder and templates
• A mobile app for Android and iOS to send emails, see reporting, and import contacts

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

240+ email templates including responsive email templates

The free plan doesn’t have advanced responsive templates

Templates for:

• Welcome messages
• Deals and offers
• Newsletter
• Webinars
• E-commerce
• Emergencies and crises

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• Website
• A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.

• No installable solution.

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

Dutch French German Hungarian Italian English Portuguese Spanish Chinese Danish Polish Russian Turkish Vietnamese Hindi Thai Indonesian Swedish Ukrainian Bulgarian Croatian Czech

English French Italian Spanish Portuguese German

Many pre-built automation workflows:

• Different welcome series
• Reengagement
• Nurture series
• Customer retention
• E-commerce
• Conditional

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• E-commerce-focused features
• Integrations with other services including Zoho CRM
• A lot of templates and pre-built automations
• Various support options
• A mobile app
• Relatively cheap prices

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• Slow loading times
• Low deliverability
• Design options and the email builder are limited

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading