Zoho Campaigns vs Brevo
Trying to choose between Zoho Campaigns vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.3 GetApp
- 4.2 Capterra
- 4.3 G2
Average 4.3 / 5
Zoho Campaigns
A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.
Pricing
Starts at $3 a month for 500 contacts (billed yearly)
Key features
- Email automation
- E-commerce workflows
- Mobile app for email sending, reporting, and contacts import
- Integrations with various services
- Drag-and-drop email builder
- Signup forms
Support
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.
- 4.5 GetApp
- 4.6 Capterra
- 4.1 TrustPilot
Average 4.4 / 5
Brevo
Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.
Pricing
Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.
Key features
- Email builder
- Email automation
- List management and segmentation
- Personalization
- Signup forms
- Landing pages
- SMS and WhatsApp marketing
- Native CRM
- Native tools for phone and video calls
- Push notifications
Support
Email and community support for all users, live chat and phone support for certain pricing tiers
General info about company
Zoho Campaigns
Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.
Brevo
Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.
Difficulty
Zoho Campaigns
Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.
Brevo
Beginner-friendly, since the product is minimalist feature- and UI-wise
Best for
Zoho Campaigns
E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.
Brevo
Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses
Free plan
Zoho Campaigns
Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.
Brevo
The forever free Brevo Marketing Platform plan includes:
- 300 emails/day and unlimited contacts
- 1 shared inbox
- Automation limit for 2,000 contacts
- 500 push notification impressions
- Email support
- Basic email marketing and automation features
Pricing
Zoho Campaigns
For up to 500 contacts, billed yearly/monthly:
- Standard $3 / $4
- Professional $4.50 / $6
Other pricing features:
- 14 days free trial with all the features
- A Pay As You Go plan
- Discounts for non-profit organizations
Brevo
Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.
Starter: starts from $25/month, includes everything from Free plus:
- 20k emails/month, no daily sending limit
- Basic reporting and analytics
- Add-ons to pay for separately: Brevo logo removal and a dedicated IP
Business: starts from $65/month, includes everything from Starter plus:
- Unlimited automation
- Landing page builder
- A/B testing
- Send time optimization
- More push notification impressions and a multi-user access to pay for separately
- Advanced analytics
- Phone support
BrevoPlus: custom pricing, includes everything from Business plus
- Customized shared inboxes
- A dedicated IP
- Customized number of push notification impressions
- Multi-user access
- A dedicated manager and tailored onboarding
- SSO & SAML
- Service level agreement
Support
Zoho Campaigns
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.
On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.
The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.
The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.
Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.
Brevo
Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.
Features
Zoho Campaigns
- Email automation in a drag-and-drop builder
- Integrations with various services
- SMS campaigns
- E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
- Signup forms
- Drag-and-drop email builder and templates
- A mobile app for Android and iOS to send emails, see reporting, and import contacts
Brevo
- Drag-and-drop email builder
- Email automation
- SMS campaigns
- WhatsApp campaigns
- Push notification campaigns
- Facebook ads
- Landing pages
- Signup forms
- Segmentation and personalization
- Autoresponders
- A/B testing
- Native CRM
- Transactional emails
- Pipeline management
- Shared inbox
- Sales reports
Templates
Zoho Campaigns
240+ email templates including responsive email templates
The free plan doesn’t have advanced responsive templates
Templates for:
- Welcome messages
- Deals and offers
- Newsletter
- Webinars
- E-commerce
- Emergencies and crises
Brevo
Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.
Brevo also offers creating custom templates for your business as a separate service.
Video/screenshots
Zoho Campaigns
Brevo
Integrations
Zoho Campaigns
60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.
Brevo
58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.
Devices
Zoho Campaigns
- Website
- A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
- No installable solution.
Brevo
A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.
Languages
Zoho Campaigns
Dutch
French
German
Hungarian
Italian
English
Portuguese
Spanish
Chinese
Danish
Polish
Russian
Turkish
Vietnamese
Hindi
Thai
Indonesian
Swedish
Ukrainian
Bulgarian
Croatian
Czech
Brevo
English
French
Italian
Spanish
Portuguese
German
Automation
Zoho Campaigns
Many pre-built automation workflows:
- Different welcome series
- Reengagement
- Nurture series
- Customer retention
- E-commerce
- Conditional
Brevo
Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.
Pros
Zoho Campaigns
- E-commerce-focused features
- Integrations with other services including Zoho CRM
- A lot of templates and pre-built automations
- Various support options
- A mobile app
- Relatively cheap prices
Brevo
- Great customer support
- Easy to set up and implement
- Very clean and user-friendly interface
Cons
Zoho Campaigns
- Slow loading times
- Low deliverability
- Design options and the email builder are limited
Brevo
- Limited CRM functionality compared to other tools
- Many add-ons, which leads to extra costs
- Occasionally sluggish loading
Reviews from experts
Zoho Campaigns
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
Brevo
We like that Brevo is liberal with its suggestions, making it extremely easy for beginners to get started. Pop-up messages and windows are packed with help whenever you initiate a task, be that a campaign, segmentation, or automation, highlighting some of the more common tasks within the category. For example, when creating a new segment, Brevo suggests pre-defined segments, such as ones for engaged email subscribers, inactive email subscribers, contacts from a specific country code, or contacts with a pending task. It's quite handy, and we appreciate the helpful suggestions, even though a seasoned professional might find the tips and onboarding a bit excessive.
Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.
*This information is current as of 02/20/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
