Selzy vs Zoho Campaigns

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.

Small and medium businesses, newbies in email marketing

E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.

Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails

Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

• Lite: $5.25–$143.5/month
• Standard: $10.5–$1,155/month
• Enterprise: Custom, full price depends on the scope of work

If you pay by email volume, you can:

• Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)

For up to 500 contacts, billed yearly/monthly:

• Standard $3 / $4
• Professional $4.50 / $6

Other pricing features:

• 14 days free trial with all the features
• A Pay As You Go plan
• Discounts for non-profit organizations

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.

On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.

The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.

The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.

Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.

• Website subscription forms
• AI email builder and AI email assistant
• Email size check
• Email authentication check
• Send time optimization
• Email templates
• Personalization
• Email analytics
• Email automation
• Anti-spam email check — for Standard plan users
• Email recommendations — for Standard plan users
• Deliverability tips — for Standard users
• Subject line assistant — for Standard users
• Full campaign management from setting up DKIM to training and consulting — for Enterprise users

• Email automation in a drag-and-drop builder
• Integrations with various services
• SMS campaigns
• E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
• Signup forms
• Drag-and-drop email builder and templates
• A mobile app for Android and iOS to send emails, see reporting, and import contacts

1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:

• Build an email in the block editor using pre-made rows
• Use an HTML editor to tweak Selzy’s templates or create your own
• Upload your own HTML code you’ve written in another editor

240+ email templates including responsive email templates

The free plan doesn’t have advanced responsive templates

Templates for:

• Welcome messages
• Deals and offers
• Newsletter
• Webinars
• E-commerce
• Emergencies and crises

• CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
• Form builders: Typeform, WordPress
• E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
• Form builders: Typeform, Jotform, Formaloo, Marquiz
• CMS plugins: WordPress, Wix, Webflow, WooCommerce
• Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks

60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.

• Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones

• Website
• A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.

• No installable solution.

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Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

Many pre-built automation workflows:

• Different welcome series
• Reengagement
• Nurture series
• Customer retention
• E-commerce
• Conditional

• Free trial with basic functionality
• Many unique features like anti-spam check and deliverability suggestions
• AI email builder and AI email assistant
• A simple interface great for newbies
• 24/7 tech support
• Affordable pricing

• E-commerce-focused features
• Integrations with other services including Zoho CRM
• A lot of templates and pre-built automations
• Various support options
• A mobile app
• Relatively cheap prices

• Interface not translated into many languages
• A limited choice of integrations
• Limited automation options

• Slow loading times
• Low deliverability
• Design options and the email builder are limited