HubSpot vs MailerLite

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.

E-commerce, freelancers, small businesses

A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

Billed monthly:

• Starter: $20 for up to 1,000 marketing contacts
• Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
• Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)

Other pricing features:

• Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
• Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

• Service demo for new users
• Technical support is available on paid plans only
• Access to the HubSpot Community on the Free plan
• Chat and email support on all paid plans
• Phone support only on Professional and Enterprise plans
• Mandatory paid assisted onboarding on Professional and Enterprise plans
• Advanced and Premier additional onboarding options
• Customer training
• Various courses with certifications
• HubSpot user groups

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

• Email automation
• Dynamic list segmentation based on various criteria
• Email reputation reporting and tracking
• Custom reporting dashboards
• Integrations with popular services
• Drag-and-drop email builder and pre-made templates
• Landing pages
• Live chat with website visitors
• A CRM app for iOS and Android

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

15+ email templates
Only 5 email templates on the free plan

Templates for:

• Welcome messages
• Sales
• Newsletter
• Event invitations
• Announcements
• Ebook emails

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

• Website
• A mobile app for iOS and Android to manage the CRM
• Chrome extension for Gmail or G Suite
• Office 365 add-in and desktop add-in for Office 365

• No installable solution.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

English Chinese (traditional) Danish Dutch Finnish French German Italian Polish Portuguese (Brazil) Spanish Swedish

English

Many pre-built automations (called workflows) triggered by:

• Contacts
• Companies
• Deals
• Tickets (for support purposes)
• Quotes
• Conversations
• Feedback submissions

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

• An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
• 1,482 integrations
• Thorough onboarding and courses
• A strong global community
• Ability to store many contacts for free

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• Steep prices
• Complicated feature system may cause additional spendings
• Overwhelming amount of functions
• Support isn’t accessible enough
• Email templates aren’t sophisticated

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times