MailerLite vs Brevo

Trying to choose between MailerLite vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

MailerLite vs Brevo comparison
  • 4.4 TrustPilot
  • 4.7 Capterra
  • 4.7 G2

Average 4.6 / 5

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MailerLite

MailerLite is an all-in-one email marketing platform that allows you to create newsletters, landing pages, and even websites using pre-made templates. It has 100+ integrations with other platforms and a recurring payment feature for paid newsletters.

Pricing

Free plan, dynamic paid plans depending on the features and the contact list size start from $9/month billed yearly.

Key features

  • Drag-and-drop email editor with an AI writing assistant
  • No-code website, blog, and landing page builder
  • iPad subscriber app for generating leads on offline events
  • Paid newsletter subscription
  • Automated sequences
  • Integrations with online stores
  • Email verifier

Support

24/7 email and live chat support

  • 4.5 GetApp
  • 4.6 Capterra
  • 4.1 TrustPilot

Average 4.4 / 5

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Brevo

Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.

Pricing

Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.

Key features

  • Email builder
  • Email automation
  • List management and segmentation
  • Personalization
  • Signup forms
  • Landing pages
  • SMS and WhatsApp marketing
  • Native CRM
  • Native tools for phone and video calls
  • Push notifications

Support

Email and community support for all users, live chat and phone support for certain pricing tiers

General info about company

MailerLite

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Brevo

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

Difficulty

MailerLite

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Brevo

Beginner-friendly, since the product is minimalist feature- and UI-wise

Best for

MailerLite

E-commerce, freelancers, small businesses

Brevo

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

Free plan

MailerLite

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

  • Email editor and automation builder
  • Website builder and 10 templates for landing pages
  • Sign-up forms and pop-ups
  • 24/7 email and chat support for the first 30 days

Brevo

The forever free Brevo Marketing Platform plan includes:

  • 300 emails/day and unlimited contacts
  • 1 shared inbox
  • Automation limit for 2,000 contacts
  • 500 push notification impressions
  • Email support
  • Basic email marketing and automation features

Pricing

MailerLite

Growing business:

  • $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
  • Unlimited emails and 24/7 support
  • Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
  • 3 users available

Advanced:

  • $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
  • An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
  • Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
  • Unlimited users

Entreprise:

  • Depends on the scope of work
  • Only available for businesses with 100k and more subscribers
  • Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Brevo

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

  • 20k emails/month, no daily sending limit
  • Basic reporting and analytics
  • Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

  • Unlimited automation
  • Landing page builder
  • A/B testing
  • Send time optimization
  • More push notification impressions and a multi-user access to pay for separately
  • Advanced analytics
  • Phone support

BrevoPlus: custom pricing, includes everything from Business plus

  • Customized shared inboxes
  • A dedicated IP
  • Customized number of push notification impressions
  • Multi-user access
  • A dedicated manager and tailored onboarding
  • SSO & SAML
  • Service level agreement

Support

MailerLite

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

  • A large categorized knowledge base, that includes articles about troubleshooting most common issues
  • Video tutorials
  • A Circle community where users can communicate with each other
  • A free ML Academy with 5 free online courses about MailerLite and email marketing

Brevo

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

Features

MailerLite

  • Email marketing automation
  • Sign-up forms
  • Landing pages
  • Website builder
  • Blog builder
  • Email verifier
  • Transactional emails
  • Click maps
  • The ability to sell digital products like e-books and online courses
  • Setting up a paid subscription for emails

Brevo

  • Drag-and-drop email builder
  • Email automation
  • SMS campaigns
  • WhatsApp campaigns
  • Push notification campaigns
  • Facebook ads
  • Landing pages
  • Signup forms
  • Segmentation and personalization
  • Autoresponders
  • A/B testing
  • Native CRM
  • Transactional emails
  • Pipeline management
  • Shared inbox
  • Sales reports

Templates

MailerLite

70+ templates for newsletters:

  • Blog digests
  • Events
  • Holiday emails
  • Featured product
  • Notifications
  • Surveys and quizzes
  • Deals and offers
  • Emails for creative professionals

40+ templates for landing pages:

  • For bloggers
  • For creative professionals
  • Events
  • Surveys and quizzes
  • Coming soon
  • Celebrations
  • Books
  • Non-profits

18 website templates for different industries and purposes:

  • Business
  • E-commerce
  • Education
  • Events
  • Food and drinks
  • Portfolio
  • Wellness

Brevo

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

Integrations

MailerLite

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

Brevo

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

Devices

MailerLite

    MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

Brevo

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

Languages

MailerLite

English English

Brevo

English English French French Italian Italian Spanish Spanish Portuguese Portuguese German German

Automation

MailerLite

  • 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
  • Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
  • Automated A/B testing for up to 3 workflow variations.

Brevo

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

Pros

MailerLite

  • A very simple and minimalist product that is good for beginners
  • Many unique features like paid newsletters and selling digital goods
  • Great customer support
  • A lot of integrations available
  • Easy migrations from other services
  • Extensive video tutorial library for new users

Brevo

  • Great customer support
  • Easy to set up and implement
  • Very clean and user-friendly interface

Cons

MailerLite

  • May come off as too simple for experienced marketers
  • You need to get approval to start working with the service
  • 2FA requires a third-party app instead of a phone number
  • Stripe integration can be troublesome
  • Confusing categories in the interface
  • Outdated documentation at times

Brevo

  • Limited CRM functionality compared to other tools
  • Many add-ons, which leads to extra costs
  • Occasionally sluggish loading

Reviews from experts

MailerLite

Great level of satisfaction in terms of the results we are obtaining in our campaigns, as well as how it is to work with MailerLite on a daily-basis. Also, very important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn’t be any happier by working with MailerLite!

Andre R.

Andre R.

Project manager at msgFactory

On the down side, MailerLite felt a bit unpolished at times. Things like the odd feature that was incomplete, or a tab that seemed to be in the wrong place – small things that slowly added up, resulting in a bittersweet experience.
MailerLite is great, and I’m sure it will only get better with time. It just fails to deliver an exceptional email marketing experience right now

Alexandros Melidoniotis

Alexandros Melidoniotis

Freelance writer and editor with experience in digital marketing

Brevo

We like that Brevo is liberal with its suggestions, making it extremely easy for beginners to get started. Pop-up messages and windows are packed with help whenever you initiate a task, be that a campaign, segmentation, or automation, highlighting some of the more common tasks within the category. For example, when creating a new segment, Brevo suggests pre-defined segments, such as ones for engaged email subscribers, inactive email subscribers, contacts from a specific country code, or contacts with a pending task. It's quite handy, and we appreciate the helpful suggestions, even though a seasoned professional might find the tips and onboarding a bit excessive.

Gabriel Z.

Gabriel Z.

Software Analyst

Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.

Nikita V.

Nikita V.

Marketing Manager CRM

*This information is current as of 02/20/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.