HubSpot vs GetResponse

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.

Beginner-friendly

Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.

E-commerce businesses, solopreneurs

A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.

Free plan includes:

• 2,500 emails/month
• Contact list limit of 500 contacts
• Landing pages
• Sign-up forms
• Website builder with a 5GB bandwidth
• Connect a domain

There’s also a 30-day free trial for all paid plans.

Billed monthly:

• Starter: $20 for up to 1,000 marketing contacts
• Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
• Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)

Other pricing features:

• Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
• Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

• Newsletters
• AI email generator
• Autoresponders
• AI campaign generator
• Website and landing pages
• Signup forms and popups
• Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

• Marketing automation
• Event-based workflows
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

• Ecommerce integrations
• Quick transactional emails
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

• Dedicated, priority support + phone and Slack support
• Dedicated infrastructure
• Personalized onboarding
• SMS marketing
• AI recommendations
• Transactional emails
• FTP contact imports

• Service demo for new users
• Technical support is available on paid plans only
• Access to the HubSpot Community on the Free plan
• Chat and email support on all paid plans
• Phone support only on Professional and Enterprise plans
• Mandatory paid assisted onboarding on Professional and Enterprise plans
• Advanced and Premier additional onboarding options
• Customer training
• Various courses with certifications
• HubSpot user groups

All paid users and users on a free trial have access to 24/7 support:

• Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
• Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

• Email automation
• Dynamic list segmentation based on various criteria
• Email reputation reporting and tracking
• Custom reporting dashboards
• Integrations with popular services
• Drag-and-drop email builder and pre-made templates
• Landing pages
• Live chat with website visitors
• A CRM app for iOS and Android

• Email builder with templates
• AI email generator
• AI campaign generator
• Send time optimization
• Autoresponders
• Automation workflow builder with pre-built templates
• Web events and advanced triggers
• Pop-ups and forms
• Other channels: SMS, web push notifications, live chat management
• Segmentation
• List management
• Lead magnet and conversion funnels
• E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
• Website builder with AI wizard
• Paid ads: Google, Meta, goal-focused
• Webinars
• Reports and analytics
• A/B testing

15+ email templates
Only 5 email templates on the free plan

Templates for:

• Welcome messages
• Sales
• Newsletter
• Event invitations
• Announcements
• Ebook emails

150+ free email templates categorized by purpose and industry:

• Business
• Education
• Events
• Holidays
• Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

• Website
• A mobile app for iOS and Android to manage the CRM
• Chrome extension for Gmail or G Suite
• Office 365 add-in and desktop add-in for Office 365

• No installable solution.

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

English Chinese (traditional) Danish Dutch Finnish French German Italian Polish Portuguese (Brazil) Spanish Swedish

English Polish German Spanish Portuguese Italian French Russian Vietnamese Indonesian Dutch

Many pre-built automations (called workflows) triggered by:

• Contacts
• Companies
• Deals
• Tickets (for support purposes)
• Quotes
• Conversations
• Feedback submissions

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

• An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
• 1,482 integrations
• Thorough onboarding and courses
• A strong global community
• Ability to store many contacts for free

• Good updated email builder
• Customizable dashboard
• Very easy to use
• A lot of marketing channels available at one place

• Steep prices
• Complicated feature system may cause additional spendings
• Overwhelming amount of functions
• Support isn’t accessible enough
• Email templates aren’t sophisticated

• Trouble accessing customer support
• Can be slow and buggy, some reviewers report an outdated UI
• Can get expensive and many cool features are only available on high tiers
• Limited website and landing page builder