GetResponse vs HubSpot
Trying to choose between GetResponse vs HubSpot as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.2 GetApp
- 4.2 Capterra
- 3.5 TrustPilot
Average 4 / 5
GetResponse
GetResponse is a marketing platform with 30+ features to grow your business including emails.
Pricing
Dynamic, depends on the features and list volume, starts from $13.3/month billed every two years. Monthly, annual, and biannual plans are available.
Key features
- Email marketing tools
- Autoresponders
- Marketing automation
- Website builder
- Landing pages
- Forms and popups
Support
24/7 email and live chat support in several languages
- 3.4 TrustPilot
- 4.5 Capterra
- 4.4 G2
Average 4.1 / 5
HubSpot
A CRM platform that offers email marketing, content management, marketing automation, and customer service capabilities.
Pricing
Marketing tools only start at $18 a month for 1,000 marketing contacts
Key features
- Email automation, reporting, etc.
- Landing pages and forms
- Marketing automation
- Website builder and hosting
- CRM platform
- B2B commerce tools
- Customer service software
- Sales and operations software
- Integrations with various services
Support
24/7 support via email and chat on paid plans, phone support on professional and Enterprise plans. Community support only on the Free plan.
General info about company
GetResponse
GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.
HubSpot
HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Headquarters in Cambridge, Massachusetts.
Difficulty
GetResponse
Beginner-friendly
HubSpot
The software may seem complex and even overwhelming. However, newcomers get service demos and tutorials for a smooth start. Overall, the interface is user-friendly and approachable.
Best for
GetResponse
E-commerce businesses, solopreneurs
HubSpot
Medium to big e-commerce companies that want an integrated software package with marketing, CRM, customer service, and website hosting all in one.
Free plan
GetResponse
Free plan includes:
- 2,500 emails/month
- Contact list limit of 500 contacts
- Landing pages
- Sign-up forms
- Website builder with a 5GB bandwidth
- Connect a domain
There’s also a 30-day free trial for all paid plans.
HubSpot
A free plan for 2,000 email sends per month. Available email templates and features are limited. No customer support, only the access to HubSpot Community.
Pricing
GetResponse
GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.
Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes
- Newsletters
- AI email generator
- Autoresponders
- AI campaign generator
- Website and landing pages
- Signup forms and popups
- Email and live chat support
Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and
- Marketing automation
- Event-based workflows
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and
- Ecommerce integrations
- Quick transactional emails
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and
- Dedicated, priority support + phone and Slack support
- Dedicated infrastructure
- Personalized onboarding
- SMS marketing
- AI recommendations
- Transactional emails
- FTP contact imports
HubSpot
Billed monthly:
- Starter: $20 for up to 1,000 marketing contacts
- Professional: $890 for up to 2,000 marketing contacts (the starting price is $3,890 with a mandatory paid onboarding)
- Enterprise: $3,600 for up to 10,000 marketing contacts (the starting price is $6,000 with a mandatory paid onboarding)
Other pricing features:
- Users are only billed for their “marketing” contacts (actively in use) and can have many more inactive contacts
- Even if a user cancels the subscriptions, they will be billed for the rest of their commitment period duration
Support
GetResponse
All paid users and users on a free trial have access to 24/7 support:
- Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
- Live chat — in Polish or English.
GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.
HubSpot
- Service demo for new users
- Technical support is available on paid plans only
- Access to the HubSpot Community on the Free plan
- Chat and email support on all paid plans
- Phone support only on Professional and Enterprise plans
- Mandatory paid assisted onboarding on Professional and Enterprise plans
- Advanced and Premier additional onboarding options
- Customer training
- Various courses with certifications
- HubSpot user groups
Features
GetResponse
- Email builder with templates
- AI email generator
- AI campaign generator
- Send time optimization
- Autoresponders
- Automation workflow builder with pre-built templates
- Web events and advanced triggers
- Pop-ups and forms
- Other channels: SMS, web push notifications, live chat management
- Segmentation
- List management
- Lead magnet and conversion funnels
- E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
- Website builder with AI wizard
- Paid ads: Google, Meta, goal-focused
- Webinars
- Reports and analytics
- A/B testing
HubSpot
- Email automation
- Dynamic list segmentation based on various criteria
- Email reputation reporting and tracking
- Custom reporting dashboards
- Integrations with popular services
- Drag-and-drop email builder and pre-made templates
- Landing pages
- Live chat with website visitors
- A CRM app for iOS and Android
Templates
GetResponse
150+ free email templates categorized by purpose and industry:
- Business
- Education
- Events
- Holidays
- Sales
GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.
HubSpot
15+ email templates
Only 5 email templates on the free plan
Templates for:
- Welcome messages
- Sales
- Newsletter
- Event invitations
- Announcements
- Ebook emails
Video/screenshots
GetResponse
HubSpot
Integrations
GetResponse
291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.
HubSpot
1,495 integrations including WordPress, Zapier, Canva, Facebook, Salesforce, Shopify, Stripe, and more.
Devices
GetResponse
Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management
HubSpot
- Website
- A mobile app for iOS and Android to manage the CRM
- Chrome extension for Gmail or G Suite
- Office 365 add-in and desktop add-in for Office 365
- No installable solution.
Languages
GetResponse
English
Polish
German
Spanish
Portuguese
Italian
French
Russian
Vietnamese
Indonesian
Dutch
HubSpot
English
Chinese (traditional)
Danish
Dutch
Finnish
French
German
Italian
Polish
Portuguese (Brazil)
Spanish
Swedish
Automation
GetResponse
GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.
HubSpot
Many pre-built automations (called workflows) triggered by:
- Contacts
- Companies
- Deals
- Tickets (for support purposes)
- Quotes
- Conversations
- Feedback submissions
Pros
GetResponse
- Good updated email builder
- Customizable dashboard
- Very easy to use
- A lot of marketing channels available at one place
HubSpot
- An all-in-one solution for e-commerce businesses: email marketing, CRM, CMS, and more
- 1,482 integrations
- Thorough onboarding and courses
- A strong global community
- Ability to store many contacts for free
Cons
GetResponse
- Trouble accessing customer support
- Can be slow and buggy, some reviewers report an outdated UI
- Can get expensive and many cool features are only available on high tiers
- Limited website and landing page builder
HubSpot
- Steep prices
- Complicated feature system may cause additional spendings
- Overwhelming amount of functions
- Support isn’t accessible enough
- Email templates aren’t sophisticated
Reviews from experts
GetResponse
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them. Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not the one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.
HubSpot
The fact that it’s so user-friendly is a big advantage to using HubSpot’s CRM platform. Its guided set-up wizard, demos and intuitive interface make it a great tool for all levels of experience. It’s still a huge software with a lot of bells and whistles, but taking all that into account, its usability is still outstanding. You’ll be particularly impressed with its lead management features.
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Anything above Starter gets very expensive and requires you to pay a high onboarding fee. In the case of the HubSpot Marketing Professional plan, this is $3,000 on top of the $890/month.
Surprisingly, HubSpot’s templates aren’t quite what you’d expect from such a popular, modern tool. I’d like to see some more design options for email and landing pages.
Overall: I'm 50-50 with HubSpot. I see it as a compromise and middle step until we are able to get more specialized solutions for each one of their offerings.
Pros: HubSpot is a good solution for organizations at their early steps. It provides all the necessary tools for website management and marketing activities. The contacts' management is good too.
Cons: It doesn't go in-depth on anything. For everything that HubSpot does there is a platform that does it better. But we would need many different tools so we stay with all in one but shallow approach (for now). It is also very expensive for what it is.
*This information is current as of 02/15/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
