Drip vs Zoho Campaigns comparison

Drip vs Zoho Campaigns

Trying to choose between Drip vs Zoho Campaigns as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

Drip

  • 4.4/5 on GetApp
  • 4.4/5 on Capterra
  • 4.4/5 on G2
4.4/5 i

Drip is a multi-channel marketing automation tool for e-commerce.

Pricing

Dynamic, depends on the contact list and email volume, starts from $39 for 1–2500 people in the list + unlimited sends

Key features

  • Marketing automation
  • Intuitive email builder
  • Onsite campaigns
  • Campaign analytics
  • Smart segmentation

Support

Email and live chat, designated schedule, the availability of these channels depends on your pricing plan

Zoho Campaigns

  • 4.3/5 on GetApp
  • 4.2/5 on Capterra
  • 4.3/5 on G2
4.3/5 i

A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.

Pricing

Starts at $3 a month for 500 contacts (billed yearly)

Key features

  • Email automation
  • E-commerce workflows
  • Mobile app for email sending, reporting, and contacts import
  • Integrations with various services
  • Drag-and-drop email builder
  • Signup forms

Support

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.

General info about company

Drip was founded in 2012 in Minneapolis, the US, and acquired by Leadpages in 2016. The company’s main goal is empowering small e-commerce businesses.

General info about company

Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

Difficulty

The main focus of Drip is sales funnel automation, and the automation UI is tricky, which makes the platform less beginner-friendly than its competitors

Difficulty

Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.

Best for

Community-focused DTC and e-commerce businesses

Best for

E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.

Free plan

Drip doesn’t offer a free plan but there’s a 14-day free trial with no credit card required for registration.

Free plan

Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.

Pricing

Dynamic pricing depends on list size and sending volume.
$39–89/month: up to 5,000 contacts, unlimited email sends, full functionality, free migration, email support
$99–409/month: up to 30,000 contacts, unlimited email sends, full functionality, free migration, email and chat support
$489–1899/month: up to 170,000 contacts and up to 2,040,000 email sends, full functionality, free migration, email and chat support, dedicated Customer Success manager
Custom pricing: custom number of contacts, up to 120,000,000 email sends, all the product features, support, and a dedicated manager included in the previous tier

Pricing

For up to 500 contacts, billed yearly/monthly:

  • Standard $3 / $4
  • Professional $4.50 / $6

Other pricing features:

  • 14 days free trial with all the features
  • A Pay As You Go plan
  • Discounts for non-profit organizations
Support

Email support:

  • Available for all paying customers
  • 9 am to 5 pm CT, Monday through Friday

Live chat support:

  • Available for Drip customers on the $99/mo + plans
  • 9 am to 5 pm CT, Monday through Friday
Support

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.

On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.

The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.

The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.

Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.

Features
  • Point-and-click email editor
  • Dynamic content in emails
  • A/B testing
  • Email automation
  • Free migration service
  • List segmentation and contact tagging
  • Pop-ups and signup forms
  • Email analytics including conversion rates and revenue
  • SMS marketing
Features
  • Email automation in a drag-and-drop builder
  • Integrations with various services
  • SMS campaigns
  • E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
  • Signup forms
  • Drag-and-drop email builder and templates
  • A mobile app for Android and iOS to send emails, see reporting, and import contacts
Templates
  • 51 ecommerce email templates for holidays, promotion, and other occasions
  • 4 empty templates with different amount of columns
  • 1 plain text email template
Templates

240+ email templates including responsive email templates

The free plan doesn’t have advanced responsive templates

Templates for:

  • Welcome messages
  • Deals and offers
  • Newsletter
  • Webinars
  • E-commerce
  • Emergencies and crises
Integrations

150+ integrations with e-commerce platforms like Shopify, CRMs like Zoho CRM, other ESPs like MailerLite, numerous event management tools, sales software including TikTok Lead Generation, social media, SMS marketing tools, and more

Integrations

60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.

Devices
  • Web app only but it’s optimized for mobile browsers
Devices
  • Website
  • A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
  • No installable solution.
Languages

English English

Languages

Dutch Dutch French French German German Hungarian Hungarian Italian Italian English English Portuguese Portuguese Spanish Spanish Chinese Chinese Danish Danish Polish Polish Russian Russian Turkish Turkish Vietnamese Vietnamese Hindi Hindi Thai Thai Indonesian Indonesian Swedish Swedish Ukrainian Ukrainian Bulgarian Bulgarian Croatian Croatian Czech Czech

Automation

39 automation templates from welcome to post-purchase designed for different e-commerce platforms: Shopify, WooCommerce, Magento, and BigCommerce. Drip also allows you to use the API of your custom e-commerce website built from scratch. The “Rules” feature allows users to create custom automation sequences with custom event triggers.

Automation

Many pre-built automation workflows:

  • Different welcome series
  • Reengagement
  • Nurture series
  • Customer retention
  • E-commerce
  • Conditional
Pros
  • Good tools for list management and targeted campaigns
  • All the metrics in one place
  • Designed with e-commerce in mind
  • Powerful automation
Pros
  • E-commerce-focused features
  • Integrations with other services including Zoho CRM
  • A lot of templates and pre-built automations
  • Various support options
  • A mobile app
  • Relatively cheap prices
Cons
  • Complex learning curve for new users
  • Expensive compared to other ESPs
  • No drag-and-drop automation workflow builder
  • Slightly convoluted for one-off or otherwise not behavior-based campaigns
Cons
  • Slow loading times
  • Low deliverability
  • Design options and the email builder are limited
Reviews from experts
If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.
They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Charles Combs Head of Marketing at Molly Mutt
One thing I’m really missing in the workflows is the ability to A/B test your emails.
Actually, you can set up A/B testing, but you have to hack your way with liquid language. While this is no problem for really advanced users, 90% of the users won’t know how to do this.
I personally prefer to build everything that is automation related inside workflows. Even with simple sequence emails I can do in campaigns, I prefer to do them in workflows. It just depends on how advanced you want to get with automation.
If you want simple email series, without any branching logic (like if the user does this, send this), use campaigns. If you want to go more advanced than this, use workflows.
Zoran Orak Email marketing consultant, author of an email marketing blog
Reviews from experts
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Shubham V. Information Technology and Services specialist
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
Elan V. Marketing Team Lead

*This information is current as of 01/20/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.