Constant Contact vs Brevo

The company was founded in 1995 by Randy Parker and was later sold to Endurance International in 2015. In 2021, it was acquired by ClearLake Investments. Headquarters in Waltham, Massachusetts.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

Beginner-friendly. Basic tutorials are built into the interface.

Beginner-friendly, since the product is minimalist feature- and UI-wise

Small businesses, nonprofits, and event organizers. Some features are aimed at sales and marketing directors.

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

No free plan. Depending on the location, users can get a 14 or 60 day free trial with access to the core features and send up to 100 emails. No credit card required.

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

Based on number of contacts and email sends. Overage fees of $0.002 per email apply.

For up to 500 contacts, billed monthly:

Lite $12

• 1 user
• 1 GB storage
• Monthly email sends: 10x your number of contacts.

Standard $35

• 3 users
• 10 GB storage
• Monthly email sends: 12x your number of contacts.

Premium $80

• Unlimited users
• 25 GB storage
• Monthly email sends: 24x your number of contacts

Other pricing features:

• Everyone: 15% off for 12-month prepay
• Nonprofits: 20% off for 6-month prepay and 30% off for 12-month prepay
• Full refund for closing account within 30 days of signing up. Conditions apply.
• Free trial
• Customized solutions for agencies, organizations in need of 5+ accounts, franchises, and member-based associations.
• Lead Gen & CRM starting at $449/month
• SMS Marketing, starting at $10/mo USD for 0-500 messages with any paid plan. Available only for US customers.

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

• Live chat and phone for all the plans during the office hours.
• Live chat: Mon-Fri 3 am-8pm ET
• Phone: Mon-Fri 8am-8pm ET, Sat 10 am-6pm ET
• Knowledge Base
• Product Help Center
• Community Forums

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• Drag-and-drop email templates
• Dynamic content in email
• Reporting (engagement, campaign comparison, open rate by device, heatmap*, revenue*)
• Automations (pre-built and custom templates)
• AI Content Generator
• Marketing CRM
• Web sign-up forms
• Polls & surveys
• Landing page builder
• Social media posting
• Event management, including selling services and merch with the tickets and accepting payments
• Scheduled email sends
• Contact segmentation
• Social media ads manager
• Facebook retargeting ads*
• Google Ads Manager*
• SEO recommendations*
• 5,000+ integrations
• SMS marketing (US only)**
• Subject line A/B testing

_____________________
*Available only with Premium
**Charged separately

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

• Over 200 mobile-responsive templates
• Drag-and-drop editing

Popular templates:

• Newsletter
• Holiday-themed
• Retail
• Industry-specific
• Customizable Standard template to any occasion

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

Over 5,000 integrations, including Google and Facebook Ads, WordPress, Canva, Vimeo, SalesForce, Eventbrite, Shopify, Stripe, WooCommerce, social media

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• iOS
• Android
• Web

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

Danish Dutch English French German Italian Portuguese Castilian Spanish Latin American Spanish Swedish

English French Italian Spanish Portuguese German

• Automated email and SMS messages.
• Automation Path Builder with a library of plug-and-play path templates and ability to create a custom path.

Some path templates are compatible with Shopify and WooCommerce, including:

• Welcome email series
• Abandoned cart messages
• Win-back series
• Thank you series
• Request a review

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• Ease of use
• Diverse template library — more than 200 mobile-ready email templates categorized by tag
• Over 5,000 Integrations with filters by category
• Sharing newsletter content on social media in one-click
• Niche features for event organizers
• Automated contact list segmentation based on engagement

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• Steep price tag for the users who have more than a couple hundred subscribers and going beyond basic functionality. Some features are not included in the plans and cost extra, like SMS
• Automation can’t include multiple channels, actions and conditions. Selection of triggers is also limited
• A/B testing is limited to subject lines
• No customization options for sign up forms
• Only five templates for landing pages
• No geographical breakdown of the regions that are engaging more, or the time that subscribers open emails
• No RTL language support
• Account can be canceled only by phone

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading