Selzy vs Campaign Monitor

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

Small and medium businesses, newbies in email marketing

Marketing agencies, small organizations, publishers

Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

• Lite: $5.25–$143.5/month
• Standard: $10.5–$1,155/month
• Enterprise: Custom, full price depends on the scope of work

If you pay by email volume, you can:

• Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)

Dynamic, depends on the contact list size and the tariff type:

• Basic: $9–$299/month
• Unlimited: $30–$699/month
• Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

• America: Mon to Fri 6 am to 5 pm PST/PDT
• Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
• Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

• Video tutorials for newbies and experienced users
• A 30-minute Getting Started course
• Email Academy — an email marketing course
• Resources for developers
• The in-app Help Center with documentation

• Website subscription forms
• AI email builder and AI email assistant
• Email size check
• Email authentication check
• Send time optimization
• Email templates
• Personalization
• Email analytics
• Email automation
• Anti-spam email check — for Standard plan users
• Email recommendations — for Standard plan users
• Deliverability tips — for Standard users
• Subject line assistant — for Standard users
• Full campaign management from setting up DKIM to training and consulting — for Enterprise users

• Supports SMS notifications
• Advanced segmentation — available for Premier users
• Link Review — checks for broken links
• Free email template builder
• Campaign analytics
• CAN-SPAM compliance checker
• Integrations with CRM systems and more

1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:

• Build an email in the block editor using pre-made rows
• Use an HTML editor to tweak Selzy’s templates or create your own
• Upload your own HTML code you’ve written in another editor

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

• CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
• Form builders: Typeform, WordPress
• E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
• Form builders: Typeform, Jotform, Formaloo, Marquiz
• CMS plugins: WordPress, Wix, Webflow, WooCommerce
• Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks

• Data for marketing: Salesforce, WordPress, Shopify +
• List growth: Intercom, OptinMonster, Unbounce +
• CRM: Raiser’s Edge NXT, Lexer, Qgiv +
• Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

• Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones

• A web app accessible from phones

• No mobile app

English Ukrainian Português Español

English

Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

The drag-and-drop interface for creating automated email sequences that includes:

• Triggers — subscribers’ actions that start or continue the sequenc
• Yes/No rules for personalization
• Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

• Free trial with basic functionality
• Many unique features like anti-spam check and deliverability suggestions
• AI email builder and AI email assistant
• A simple interface great for newbies
• 24/7 tech support
• Affordable pricing

• Good WYSIWYG email editor interface
• Easy and simple email automation
• Easy-to-understand campaign reports with good infographics

• Interface not translated into many languages
• A limited choice of integrations
• Limited automation options

• No live chat support + no 24/7 support
• All of the tariffs are limited to 50000 contacts
• No functional free trial you can actually use for work
• Contact importing is difficult when matching custom fields
• Split testing only allows 2 email versions
• No landing page builder