Campaign Monitor vs Drip

Founded in 2004 by Ben Richardson, based in Nashville. Belongs to CM Group, along with other marketing software companies like Sailthru and LiveClicker.

Drip was founded in 2012 in Minneapolis, the US, and acquired by Leadpages in 2016. The company’s main goal is empowering small e-commerce businesses.

The email editor is WYSIWYG and the platform provides users with a great choice of templates and an automated email builder for your brand — no coding or design skills are required. Campaign analytics come in the form of digestible graphs that are easy to interpret for junior marketers.

The main focus of Drip is sales funnel automation, and the automation UI is tricky, which makes the platform less beginner-friendly than its competitors

Marketing agencies, small organizations, publishers

Community-focused DTC and e-commerce businesses

No free plan, free trial only.

The free trial only allows sending test campaigns to 5 people or less, importing contact lists, and creating customer journeys without sending them

Drip doesn’t offer a free plan but there’s a 14-day free trial with no credit card required for registration.

Dynamic, depends on the contact list size and the tariff type:

• Basic: $9–$299/month
• Unlimited: $30–$699/month
• Premier: $158–$989/month

All tariffs are limited to 50000 contacts.

Dynamic pricing depends on list size and sending volume.
$39–89/month: up to 5,000 contacts, unlimited email sends, full functionality, free migration, email support
$99–409/month: up to 30,000 contacts, unlimited email sends, full functionality, free migration, email and chat support
$489–1899/month: up to 170,000 contacts and up to 2,040,000 email sends, full functionality, free migration, email and chat support, dedicated Customer Success manager
Custom pricing: custom number of contacts, up to 120,000,000 email sends, all the product features, support, and a dedicated manager included in the previous tier

An in-app Digital Assistant tool. Support agents around the world are available in the following hours:

• America: Mon to Fri 6 am to 5 pm PST/PDT
• Australia and Asia: Mon to Fri 9 am to 5 pm AEST/AEDT
• Europe: Mon to Fri 9 am to 5 pm BST/GMT

Limited support (unspecified working hours) is available on weekends and during holidays. Support phone numbers are only available for Premier users.

Aside from online support, Campaign Monitor offers:

• Video tutorials for newbies and experienced users
• A 30-minute Getting Started course
• Email Academy — an email marketing course
• Resources for developers
• The in-app Help Center with documentation

Email support:

• Available for all paying customers
• 9 am to 5 pm CT, Monday through Friday

Live chat support:

• Available for Drip customers on the $99/mo + plans
• 9 am to 5 pm CT, Monday through Friday

• Supports SMS notifications
• Advanced segmentation — available for Premier users
• Link Review — checks for broken links
• Free email template builder
• Campaign analytics
• CAN-SPAM compliance checker
• Integrations with CRM systems and more

• Point-and-click email editor
• Dynamic content in emails
• A/B testing
• Email automation
• Free migration service
• List segmentation and contact tagging
• Pop-ups and signup forms
• Email analytics including conversion rates and revenue
• SMS marketing

108 free mobile-friendly templates available without signing up, templates sorted by email types from announcements to transactional.

If you don’t like templates, you can build emails from scratch using blocks in the email builder.

Recently launched their own stock with free images.

Campaign Monitor also has an automated custom template builder where you fill in the questionnaire and get a bunch of email templates with the logo of your business and custom design.

• 51 ecommerce email templates for holidays, promotion, and other occasions
• 4 empty templates with different amount of columns
• 1 plain text email template

• Data for marketing: Salesforce, WordPress, Shopify +
• List growth: Intercom, OptinMonster, Unbounce +
• CRM: Raiser’s Edge NXT, Lexer, Qgiv +
• Advertising: AdRoll, Facebook Lead Ads, Rungopher+

More than 100 integrations are available for CRM, list management, surveys, and more

150+ integrations with e-commerce platforms like Shopify, CRMs like Zoho CRM, other ESPs like MailerLite, numerous event management tools, sales software including TikTok Lead Generation, social media, SMS marketing tools, and more

• A web app accessible from phones

• No mobile app

• Web app only but it’s optimized for mobile browsers

English

English

The drag-and-drop interface for creating automated email sequences that includes:

• Triggers — subscribers’ actions that start or continue the sequenc
• Yes/No rules for personalization
• Timers — for example, you can send emails 3 or more days after a certain subscriber’s action or the previous email in the sequence

The sequence is visualized like an activity diagram where every element is customizable.

39 automation templates from welcome to post-purchase designed for different e-commerce platforms: Shopify, WooCommerce, Magento, and BigCommerce. Drip also allows you to use the API of your custom e-commerce website built from scratch. The “Rules” feature allows users to create custom automation sequences with custom event triggers.

• Good WYSIWYG email editor interface
• Easy and simple email automation
• Easy-to-understand campaign reports with good infographics

• Good tools for list management and targeted campaigns
• All the metrics in one place
• Designed with e-commerce in mind
• Powerful automation

• No live chat support + no 24/7 support
• All of the tariffs are limited to 50000 contacts
• No functional free trial you can actually use for work
• Contact importing is difficult when matching custom fields
• Split testing only allows 2 email versions
• No landing page builder

• Complex learning curve for new users
• Expensive compared to other ESPs
• No drag-and-drop automation workflow builder
• Slightly convoluted for one-off or otherwise not behavior-based campaigns