Why do bands and artists send out music newsletters?
The music industry is not that different from other businesses — that’s why it’s not surprising that musicians run email marketing campaigns to promote their works. But which goals do they pursue and can emails help them? Let’s find out.
Keeping fans informed
Have you ever missed a concert in your area? Or discovered a new album from your favorite band a year after it was released? Looking for updates manually can be a bit of a hassle — wouldn’t it be better to receive them all in one place?
Music newsletters work wonders and help people avoid situations like these. They keep fans informed about tour dates, new releases, and merch drops so they don’t miss anything. It doesn’t even have to be a weekly email — sending email newsletters when you have something to share is good enough.
Building a brand
The music industry, especially pop music, is centered around bright and charismatic personalities. To be successful, you have to be memorable and broadcast your uniqueness on all the possible channels — why not bring email campaigns to the table?
The tone of voice, colors, fonts, the visual aesthetic in general — musicians can use all that to create a vivid image that will keep the fans hooked.
Nurturing relationships
Unlike social media, emails have a personal touch. Musicians, like entrepreneurs working in other industries, can use email marketing to build stronger relationships with their fans, which may even include talking to them directly. These emails don’t even have to be daily — even monthly updates can do a lot.
Long story short, music newsletters can be used for the same objectives as emails campaigns in any other industry — to increase “customer” loyalty, express the brand personality, and inform fans about offers and important events.
Now let’s take a closer look at some examples of newsletters from different musicians and explore the tactics they use in their emails to keep their fans interested.