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All prices mentioned in this article are based on monthly rates for annual payment plans. Monthly payment plans that are paid month-to-month have different rates.
| Platform | Free options | Best for | Unique features | Starting price |
| Selzy | Free plan – add up to 100 contacts and send 1,500 emails/mo. | Digital creators
Bloggers Small and medium-sized businesses |
Email builder, AI writing assistant,
Email verifier. |
$5.25 / month for 500 contacts, and unlimited emails. |
| Omnisend | Free plan – add up to 250 contacts and send 500 emails/mo. | Web owners
E-commerce business |
Popups and forms, Drag-and-drop email builder.
Product reviews. |
$16 / month for 500 contacts and 6,000 emails. |
| Drip | Free trial – includes all features except unlimited emails. | E-commerce
Service-based businesses |
In-reporting capabilities, Visual Email builder. | $39 / month for 2,500 contacts and unlimited email sends. |
| Mailchimp | Free plan – add up to 500 contacts and send 1,000 emails/mo or 500 a day. | Service-based businesses
Non-profit organizations Local businesses |
Customer journey builder, Audience management, AI marketing tools. | $13/month for 500 contacts with a monthly sending limit of 10X your contact list. |
| Brevo | Free plan – send 300 emails a day. | Marketing agencies
Business owners Companies |
WhatsApp and SMS Marketing, Sales and conversation platforms, and customer data platforms. | $9/month for 5,000 emails per month. |
| ActiveCampaign | Free trial – add up to 100 contacts and send 100 emails for 14 days. Limited to 1 user. | Businesses
Content creators Companies |
Predictive sending, Custom reporting, and Split testing. | $15/month for up to 1,000 contacts and a monthly sending limit of 10X your contact list. |
| SmartrMail | Free Plan – add up to 250 contacts, 5 emails / contacts. | E-commerce
Business owners |
Chat support, collaboration, and scheduling. | $9.80/month for up to 250 contacts and 12 emails per contact. |
| GetResponse | Free Trial – access to all premium features for 30 days. | Non-governmental organizations
E-commerce and local businesses |
AI Email generator, visual workflow builder, List management, and Multichannel management. | $15.6/month for up to 1,ooo contacts, and unlimited newsletters. |
Klaviyo is an email marketing automation platform that helps businesses send automated emails and push notifications to customers based on their behaviors and preferences.
It provides businesses with several tools to design, send, and track both promotional or transactional emails. Users can even set up automated email flows, and analyze customer behavior regarding products and conversion rates.
Free plan
Free forever plan with up to 250 active profiles and 500 emails a month.
Paid plans
*Pricing information taken from Klaviyo, in October 2024.
Klaviyo is designed to meet your email marketing needs as a business owner.
Selzy is one of the best all-in-one email marketing platforms for small and medium-sized businesses looking to scale on a budget. Compared to Klaviyo, Selzy stands out with its user-friendly interface which is quite easy to navigate and helps users launch campaigns in minutes.
The platform supports bulk emails and advanced personalization features, ensuring that each email feels tailored to its recipient. There’s an automation feature that includes more than 12 customer journey scripts to engage subscribers more effectively. For segmentation purposes, Selzy helps marketers target audiences based on demographics and behavior to deliver the right message at the right time. Users can design responsive emails using an AI builder with hundreds of modern templates, which speeds up the process.
Some other notable features include subscriber list management, detailed analytics, A/B testing, workflow automation, and integration with major CRMs and tools.
Small businesses, SaaS companies, and any other type of business that relies heavily on email communication to acquire new customers, engage existing subscribers, and drive sales would definitely benefit from Selzy.
Free plan
1,500 emails per month for 100 contacts.
Paid plans
*Pricing information retrieved from Selzy, in October 2024.
Omnisend is an email marketing automation platform ideal for online store owners looking to send personalized email campaigns for revenue growth.
This email marketing tool has all the features you’ll ever need as an e-commerce marketer, like pop-ups, segmentation, push notifications, and reports. There’s even a Wheel of Fortune sign-up form.
Users can design their first email campaign either using a drag-and-drop editor or prebuilt newsletter templates instantly. As for integrations, Omnisend integrates with all major platforms like WooCommerce, helping merchants send transactional emails easily.
One of the notable features of this platform is its ability to automate multiple channels, such as email, SMS, Facebook Messenger, and push notifications. The downside, however, is the limit on email sends, even though the pricing is based on the size of the mailing list.
Free plan
Free plan with all advanced features, up to 250 contacts and 500 email sends a month.
Paid plan
* Pricing information retrieved from Omnisend in October 2024.
Drip is a close Klaviyo competitor built for e-commerce businesses striving to nurture leads into sales through effective SMS and email automation.
This email marketing tool features a nice visual interface centered around workflows and a long list of automation to get you going. Drip campaign builder comes divided into 3 sections: header, sections and footer.
Additionally, Drip offers ready-to-use automation workflows for abandoned carts and welcome sequences for most e-commerce campaigns.
To experiment with multiple campaigns simultaneously, Drip provides users with powerful segmentation tools and advanced split testing options.
Overall, Drip beats Klaviyo with its user-friendly interface, and affordable pricing, especially for large lists.
14-day free trial plan that includes all of Drip’s features except unlimited emails.
Paid Plan
* Pricing information retrieved from Drip in October 2024.
Mailchimp is one of the best Klaviyo competitors around, and is commonly referred to as a standard in the email marketing industry. This popular marketing automation platform and email newsletter service is ideal for businesses looking to build & manage massive subscriber lists, automate repetitive tasks, and gain insights into their email campaign performance.
User-friendly interface, responsive email templates, easy list segmentation, and rules for personalizing content all contribute to its widespread acceptance.
Aside from this, users can import branding elements from their existing website for quick and easy customization. There’s an option to conduct surveys and gather feedback.
Free plan
Free forever for up to 500 contacts / 500 emails per day or 1,000 emails monthly.
Paid plan
*Pricing information retrieved from Mailchimp, in October 2024.
We also reviewed the top Mailchimp alternatives for email marketing.
Brevo is an all-in-one marketing automation tool – ideal for businesses that prefer simplicity, feature-rich free plan, and better pricing than Klaviyo. It comes with a decent email builder that works best for simple campaigns that don’t require much customization.
There are multi-channel automation and workflow tools to create campaigns across channels triggered by clicks, opens, and web page visits. As for audience segmentation and personalization, Brevo helps businesses effectively target specific customer segments.
Besides this, there are multiple options for marketers looking to analyze customer behavior based on preferences to deliver relevant content and offers for maximum engagement and customer loyalty.
If you’re not up for anything fancy, Brevo is a good alternative.
Free plan
Free forever plan with 300 emails/day, customizable templates, drag-and-drop editor.
Paid plan
* Pricing information retrieved from Brevo in October 2024.
ActiveCampaign is a feature-rich email marketing tool designed to meet the needs of both seasoned marketers and businesses that prioritize automation in their marketing efforts. Using these features, however, entails complexity and requires prior knowledge not all businesses possess.
There’s an intuitive email editor with a wide selection of email template options for users to choose from and personalize emails to their liking right away.
Users can even build sophisticated yet intuitive workflows through ActiveCampaign’s visual automation builder.
Overall, a great alternative to Klaviyo with great segmentation features and workflows.
* Pricing information retrieved from ActiveCampaign in October 2024.
Compare more ActiveCampaign alternatives.
SmartrMail is an email automation tool designed to help businesses create effective emails, and automate the process to generate sales-ready leads. SmartrMail allows users to send automated email sequences and capture emails using pop-ups.
Besides this, it recommends several auto-updating segments that users can add to their email lists, including one-time, loyal, and at-risk customers.
To facilitate effective collaboration, teams can also share tasks and take notes using SmartrMail’s effective collaboration feature widely praised by users.
What’s more, the tool uses AI to generate personalized product recommendations and uses machine learning to integrate with transactional data which helps users filter customers based on their purchase history, item searches, spending, and several other factors.
SmartrMail is purely an email marketing tool and does not support Google retargeting, or have landing pages and SMS marketing functionality.
Free plan
Free plan for less than 250 contacts and 5 emails per contact/month.
Paid plans
* Pricing information retrieved from SmartrMail in October 2024.
GetResponse is one of the top email marketing tools dedicated to helping organizations automate, track, and optimize their campaigns accordingly.
It comes with tons of features to help users build an audience and interact with them throughout the customer journey, across multiple marketing channels.
A powerful drag-and-drop builder and 100+ theme templates are available for users to create landing pages, signup forms, and popups to grow their contact lists. Users can control them through contact management and segmentation tools.
A few of GetResponse’s notable features include an AI-powered email newsletter, autoresponders, web push notifications, and live chat support.
Overall, a great all-in-one platform that contains everything under one roof – no integrations are required.
Free plan
Free plan isn’t available but you can sign up for a free trial with 2,500 monthly email sends.
Paid plan
* Pricing information retrieved from GetResponse in October 2024.
If you are starting to feel limited by your current email marketing platform, consider other options on the market. As your business grows and marketing needs evolve, the right email marketing tools become increasingly important.
Look for a tool that makes it simple to set up automated workflows, sequences, and triggers during the customer journey so that you can deliver highly customized communications. If you are ready to take your email marketing results to the next level, Selzy can help. As a top email marketing tool, Selzy has all the advanced features you’ll ever need wrapped in affordable plans designed to maximize engagement.
Take advantage of the generous free trial to explore how Slezy can help you connect with subscribers in new impactful ways. Don’t limit yourself any longer — sign up for Selzy and start achieving your email marketing goals, today!
Start by comparing automation capabilities, integration options, pricing plans, onboarding experiences, and customer support quality. Consider how workflows, contacts, and data can be imported as well.
Selzy is better suited to small email lists due to its lower pricing. Klaviyo may prove to be overkill. Selzy offers notably cheaper pricing tiers starting at $5.25/month compared to Klaviyo’s $20/month entry plan.
Klaviyo is known for its phone and email support options. Selzy focuses on self-service resources like knowledge base articles for its lower price point.
