Top 8 Klaviyo Alternatives for Successful Email Marketing

Top alternatives to Klaviyo

All prices mentioned in this article are based on monthly rates for annual payment plans. Monthly payment plans that are paid month-to-month have different rates.

What is Klaviyo?

Klaviyo is an email marketing automation platform that helps businesses send automated emails and push notifications to customers based on their behaviors and preferences. 

It provides businesses with several tools to design, send, and track both promotional or transactional emails. Users can even set up automated email flows, and analyze customer behavior regarding products and conversion rates. 

Klaviyo pricing, advantages & disadvantages

Klaviyo pricing

Free plan

Free forever plan with up to 250 active profiles and 500 emails a month. 

Paid plans

• $20/month: for 500 active profiles and 5,000 emails. 
• $100/month: for 5,000 active profiles and 50,000 emails.
• $150/month: for 10,000 active profiles and 100,000 emails.

*Pricing information taken from Klaviyo, in October 2024.

Klaviyo advantages

Klaviyo is designed to meet your email marketing needs as a business owner. 

• All-in-one solution for both email and SMS marketing. 
• Clean, intuitive interface. 
• Easy to set up and only requires 3 simple steps.
• Comprehensive 3rd-party integrations.

Klaviyo disadvantages

• Pricey, with plans starting at $20/month for only 500 subscribers, the price rises dramatically as the number of subscribers grows. 
• Intensive learning curve. Beginners may find it difficult to perform simple tasks like creating segments due to the technical terms.
• Relatively few design templates. 
• Users report slow response times from customer support via email and live chat. 

Selzy— Best for professional marketing emails

Selzy is one of the best all-in-one email marketing platforms for small and medium-sized businesses looking to scale on a budget. Compared to Klaviyo, Selzy stands out with its user-friendly interface which is quite easy to navigate and helps users launch campaigns in minutes. 

The platform supports bulk emails and advanced personalization features, ensuring that each email feels tailored to its recipient. There’s an automation feature that includes more than 12 customer journey scripts to engage subscribers more effectively. For segmentation purposes, Selzy helps marketers target audiences based on demographics and behavior to deliver the right message at the right time. Users can design responsive emails using an AI builder with hundreds of modern templates, which speeds up the process. 

Some other notable features include subscriber list management, detailed analytics, A/B testing, workflow automation, and integration with major CRMs and tools. 

Small businesses, SaaS companies, and any other type of business that relies heavily on email communication to acquire new customers, engage existing subscribers, and drive sales would definitely benefit from Selzy.

Pros

• Much more affordable than Klaviyo with a generous free plan and paid plans starting at $5.28/month for 500 contacts and unlimited email sends.
• Robust feature set for email optimization. 
• Intuitive dashboard and an email builder. 
• Advanced A/B testing options.
• Responsive 24/7 support. 

Cons

• Limited integration options. 

Selzy pricing

Free plan 

1,500 emails per month for 100 contacts.

Paid plans

• Lite plan: $5.25/month for up to 500 contacts and unlimited emails. 
• Standard plan: $7/month for up to 500 contacts, unlimited emails + Email size and authentication check + Anti-spam tips, Subject line assistant + Email deliverability tips + Telegram Chatbots.
• Full service: from $100 for full-service email marketing that includes everything from the standard plan + email technical support + contacts import + custom templates + segmentation strategy + full analytics setup + training & consulting.

*Pricing information retrieved from Selzy, in October 2024.

Omnisend — Best for e-commerce businesses

Omnisend is an email marketing automation platform ideal for online store owners looking to send personalized email campaigns for revenue growth. 

This email marketing tool has all the features you’ll ever need as an e-commerce marketer, like pop-ups, segmentation, push notifications, and reports. There’s even a Wheel of Fortune sign-up form.

Users can design their first email campaign either using a drag-and-drop editor or prebuilt newsletter templates instantly. As for integrations, Omnisend integrates with all major platforms like WooCommerce, helping merchants send transactional emails easily. 

One of the notable features of this platform is its ability to automate multiple channels, such as email, SMS, Facebook Messenger, and push notifications. The downside, however, is the limit on email sends, even though the pricing is based on the size of the mailing list. 

Pros

• Good free plan with advanced features. 
• Automation workflows that save hours of work.  
• Sales tracking features.
• Integrations with major e-commerce platforms. 

Cons

• Does not natively track long-term customer value. 
• Does not integrate with platforms like Google Analytics. 
• Quite a steep learning curve for new users.
• Basic text block features. 
• Relatively weak analytics and automation.

Omnisend pricing

Free plan

Free plan with all advanced features, up to 250 contacts and 500 email sends a month.

Paid plan

• Standard plan: $16/month for up to 500 contacts, 6,000 email sends a month.
• Pro plan: $59/month for up to 2,500 contacts, unlimited email sends a month.

* Pricing information retrieved from Omnisend in October 2024.

Drip — Best for customer engagement

Drip is a close Klaviyo competitor built for e-commerce businesses striving to nurture leads into sales through effective SMS and email automation. 

This email marketing tool features a nice visual interface centered around workflows and a long list of automation to get you going. Drip campaign builder comes divided into 3  sections: header, sections and footer. 

Additionally, Drip offers ready-to-use automation workflows for abandoned carts and welcome sequences for most e-commerce campaigns. 

To experiment with multiple campaigns simultaneously, Drip provides users with powerful segmentation tools and advanced split testing options. 

Overall, Drip beats Klaviyo with its user-friendly interface, and affordable pricing, especially for large lists.

Pros

• The platform has a simple and user-friendly interface.
• Powerful automation takes away a lot of manual work.
• Extensive library of pre-built email templates for common scenarios. 

Cons

• Falls short of some advanced features found in other tools.
• Pricing may not be practical for small businesses and solopreneurs on a budget.
• It’s quite complex to build Drip’s multi-step workflows from scratch.

Drip pricing

14-day free trial plan that includes all of Drip’s features except unlimited emails.  

Paid Plan

• Starting at $39 per month for 2,500 subscribers, and unlimited email sends.

* Pricing information retrieved from Drip in October 2024.

Mailchimp — Best for personalized email marketing

Mailchimp is one of the best Klaviyo competitors around, and is commonly referred to as a standard in the email marketing industry. This popular marketing automation platform and email newsletter service is ideal for businesses looking to build & manage massive subscriber lists, automate repetitive tasks, and gain insights into their email campaign performance. 

User-friendly interface, responsive email templates, easy list segmentation, and rules for personalizing content all contribute to its widespread acceptance. 

Aside from this, users can import branding elements from their existing website for quick and easy customization. There’s an option to conduct surveys and gather feedback. 

Pros

• User-friendly interface with responsive email templates.
• Detailed analytics and reporting.
• Easy list segmentation for businesses.

Cons

• Relatively expensive.
• Free plan is pretty basic with no email scheduling option.
• Fewer advanced features compared to competitors.
• Not for enterprise-scale due to performance issues.

Mailchimp pricing

Free plan

Free forever for up to 500 contacts / 500 emails per day or 1,000 emails monthly.

Paid plan

• Essentials: $13/mo for 500 contacts + monthly email sends (10x contacts) + Limited reporting & analytics + up to 4 journey points + 3 users + 2 roles. 
• Standard: $20/mo for 500 contacts + monthly email sends (12x contacts) + reporting & analytics + up to 200 journey points + 5 users + 4 roles + custom coded templates + dynamic content + 24/7 Email & Chat Support. 
• Premium: $350/mo for 10,000 contacts + monthly email sends (15x contacts) + reporting & analytics + up to 200 journey points + unlimited users + 5 roles + custom coded templates + dynamic content + Phone & Priority Support. 

*Pricing information retrieved from Mailchimp, in October 2024.

We also reviewed the top Mailchimp alternatives for email marketing.

Brevo — Best for easy segmentation and personalization

Brevo is an all-in-one marketing automation tool – ideal for businesses that prefer simplicity, feature-rich free plan, and better pricing than Klaviyo. It comes with a decent email builder that works best for simple campaigns that don’t require much customization.

There are multi-channel automation and workflow tools to create campaigns across channels triggered by clicks, opens, and web page visits. As for audience segmentation and personalization, Brevo helps businesses effectively target specific customer segments. 

Besides this, there are multiple options for marketers looking to analyze customer behavior based on preferences to deliver relevant content and offers for maximum engagement and customer loyalty. 

If you’re not up for anything fancy, Brevo is a good alternative.

Pros

• Free forever plan with 300 emails a day.
• Affordable paid plans for those who are just starting out. 
• Simple and intuitive dashboard.
• Provides detailed guides and interactive lessons to help you start right away. 

Cons

• Pretty basic email marketing capabilities. 
• Customizing or building new templates requires a lot of time and effort.
• Relatively few eCommerce-specific features compared to Klaviyo with no deep eCommerce integrations unlike Klaviyo, which offers 350 native integrations. 
• Landing pages and advanced features like A/B testing are locked behind the business plan which costs $18/month. 

Brevo pricing

Free plan

Free forever plan with 300 emails/day, customizable templates, drag-and-drop editor. 

Paid plan

• Starter Plan: $9 a month for up to 5,000 emails.
• Business Plan: $18 a month for up to 5,000 emails
• Enterprise Plan: Custom price for unlimited contacts.

* Pricing information retrieved from Brevo in October 2024.

ActiveСampaign — Best for best for advanced automation for email & SMS

ActiveCampaign is a feature-rich email marketing tool designed to meet the needs of both seasoned marketers and businesses that prioritize automation in their marketing efforts.  Using these features, however, entails complexity and requires prior knowledge not all businesses possess.

There’s an intuitive email editor with a wide selection of email template options for users to choose from and personalize emails to their liking right away. 

Users can even build sophisticated yet intuitive workflows through ActiveCampaign’s visual automation builder. 

Overall, a great alternative to Klaviyo with great segmentation features and workflows. 

Pros

• Comprehensive feature set for advanced users.
• Powerful and easy-to-understand automation workflows. 
• Detailed reporting and analytics.
• Free migration option. 

Cons

• Relatively short free trial. 
• Intense learning curve. 
• The interface could be more intuitive and modern. 
• Quite difficult to edit multiple emails in automation. 
• The features for creating restore points and undoing actions need improvement.

ActiveCampaign pricing

• Starter Plan: $15 a month for 1,000 contacts and Email sends up to 10X contact limit.
• Plus Plan: $49 a month for 1,000 contacts and Email sends up to 10X contact limit.
• Pro Plan: $79 a month for 1,000 contacts and Email sends up to 12X contact limit.
• Enterprise Plan: $145 a month for 1,000 contacts and Email sends up to 15X contact limit. 

* Pricing information retrieved from ActiveCampaign in October 2024.

Compare more ActiveCampaign alternatives.

SmartrMail — Best for email marketing campaigns

SmartrMail is an email automation tool designed to help businesses create effective emails, and automate the process to generate sales-ready leads. SmartrMail allows users to send automated email sequences and capture emails using pop-ups.

Besides this, it recommends several auto-updating segments that users can add to their email lists, including one-time, loyal, and at-risk customers. 

To facilitate effective collaboration, teams can also share tasks and take notes using SmartrMail’s effective collaboration feature widely praised by users. 

What’s more, the tool uses AI to generate personalized product recommendations and uses machine learning to integrate with transactional data which helps users filter customers based on their purchase history, item searches, spending, and several other factors. 

SmartrMail is purely an email marketing tool and does not support Google retargeting, or have landing pages and SMS marketing functionality.

Pros

• A 15-day free trial.
• Easy to use.
• Intuitive visual workflow editor that can be used for key marketing automation.
• Free migration support.
• 100+ premade templates.

Cons

• Relatively expensive especially for businesses with large email lists. 
• Navigation can be difficult at times.
• Minor visual tweaks could be made to simplify and declutter certain areas.  
• Rather steep learning curve due to the complexity of options available.

SmartrMail pricing

Free plan

Free plan for less than 250 contacts and 5 emails per contact/month. 

Paid plans

• Essential Plan: Starting at $9.80/ month for up to 250 contacts and 12 Emails per contact.
• Pro Plan: Starting at $69.30/ month for up to 250 contacts, and 24 emails per contact.

* Pricing information retrieved from SmartrMail in October 2024.

GetResponse — Best for building sales funnels

GetResponse is one of the top email marketing tools dedicated to helping organizations automate, track, and optimize their campaigns accordingly. 

It comes with tons of features to help users build an audience and interact with them throughout the customer journey, across multiple marketing channels. 

A powerful drag-and-drop builder and 100+ theme templates are available for users to create landing pages, signup forms, and popups to grow their contact lists. Users can control them through contact management and segmentation tools. 

A few of GetResponse’s notable features include an AI-powered email newsletter, autoresponders, web push notifications, and live chat support. 

Overall, a great all-in-one platform that contains everything under one roof – no integrations are required. 

Pros

• Customizable email templates and forms.
• Advanced segmentation options.
• Automated subject line generation.

Cons

• Free plan comes with minimal functionality. 
• Can get expensive with growing lists. 
• Deliverability issues are prevalent. 
• Phone support is only available at the highest plans (Max)

GetResponse pricing

Free plan

Free plan isn’t available but you can sign up for a free trial with 2,500 monthly email sends. 

Paid plan

• Email marketing: $15.6/month for 1,000 contacts and unlimited email sends.
• Marketing automation: $48.4/month for email marketing plan + event-based workflows, and web push notifications.
• Ecommerce marketing: $97.6/month for marketing automation plan + abandoned cart recovery, unlimited web push notifications, and much more.

* Pricing information retrieved from GetResponse in October 2024.

Conclusion

If you are starting to feel limited by your current email marketing platform, consider other options on the market. As your business grows and marketing needs evolve, the right email marketing tools become increasingly important. 

Look for a tool that makes it simple to set up automated workflows, sequences, and triggers during the customer journey so that you can deliver highly customized communications. If you are ready to take your email marketing results to the next level, Selzy can help. As a top email marketing tool, Selzy has all the advanced features you’ll ever need wrapped in affordable plans designed to maximize engagement. 

Take advantage of the generous free trial to explore how Slezy can help you connect with subscribers in new impactful ways. Don’t limit yourself any longer — sign up for Selzy and start achieving your email marketing goals, today!

Frequently Asked Questions (FAQs)

What should I look for in a Klaviyo alternative?

Start by comparing automation capabilities, integration options, pricing plans, onboarding experiences, and customer support quality. Consider how workflows, contacts, and data can be imported as well.

Which is better for smaller email lists — Selzy or Klaviyo?

Selzy is better suited to small email lists due to its lower pricing. Klaviyo may prove to be overkill. Selzy offers notably cheaper pricing tiers starting at $5.25/month compared to Klaviyo’s $20/month entry plan.

In terms of customer support, how does Selzy compare to Klaviyo?

Klaviyo is known for its phone and email support options. Selzy focuses on self-service resources like knowledge base articles for its lower price point.