5 tips to crafting a great subject line to re-engage the readers
Use the brand name
It’s always neat to add your brand’s name in the subject line. Because even very successful companies tend not to use their company name in the subject line. And they are missing out a lot as this raises your brand awareness and brings more engagement. Make sure you try this strategy as these brands did:
- Hubspot: Hubspot Ultimate Email Marketing Guide is ready for reading!
- Miro: 👀 Get the most out of Miro
- Flodesk: Flodesk University is LIVE!
- Envira: Your Envira account is on hold!
- Zapier: Reminder: Save 30% on Zapier in 2021
Personalize as much as possible
Email marketing and personalization, name a more memorable duo. But in 2022, personalized emails call for a lot more than just ‘Hey [NAME],’. If you have access to information about your subscriber, you can use this to make your subject line better and catch your readers’ attention. It’s important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. You know what your customers bought, you know how long ago they bought it, and probably you have some idea of other products that might speak to them, too. So use that knowledge to your advantage! Since personalized subject lines have proven to be more effective, check out these personalized subject lines:
- Cole Haan: You’re going to love these
- Trustpilot: 16 people have read your review!
- Framer: A look back at our journey together
- Twitch: 👋Smiles Davis, your 2020 Twitch recap is here.🎉
Include a special offer
If you’re trying to sell more with email, then you can’t go wrong with using promotional subject lines. They are one of the most profitable email hacks, even more so than sales emails. Promo subject lines are like mini ads for your products that people open. The messages usually contain a bold and actionable offer. This is because they add value to your email while also boosting deliverability and click-through rates. See how these brands included offers in their subject lines:
- DesignModo: 🎉Happy Independence Day!🎉 Special Offer 50% OFF! Create a website now…
- Barnes & Noble: Limited Time Special Offer
- Postmates: Your $8 Off Awaits 🤑
- Bellro: Exclusive first access.
Remember about the character limit
This might be a no-brainer, but subject lines also have a character limit. This is especially important if you don’t want your email cut off when it’s opened using a web-based reader like Gmail or Yahoo. According to a study, 41 characters (7 words) is perfect for email subject line length. You might be able to get away with a more in-depth subject line as it’s going to be written smaller, thus the character limit will be affected.
A/B test your subject lines
A/B testing your subject lines is the next step you should take after having a solid understanding of how to write powerful emails that generate high open rates. The theory is simple: send the same email to two different audiences and see which one has a greater response rate. A/B testing is easier to carry out for transactional emails, but it can be applied to any other email campaign. It is a simple concept, but the benefits are huge.