Best Email Automation Software in 2025

How to choose email marketing automation software

There are many email marketing automation software services on the market now, so how do you make a good choice for your business? Before selecting a tool, make sure to scan through its website to check the list of its features and other essential information, such as the following:

• Sending limits. Usually, email marketing tools set limits on the number of contacts and email sends. Depending on the size of your business, you can choose a tool and a plan that is suitable for you. Let’s say, you have a small ecommerce business and the list of your contacts is not too long. In this case, you won’t need to purchase a plan that covers too many subscribers. 
• A/B testing option. Testing your emails may help you identify what works best for your subscribers. This can also improve the experience of your customers. Most email marketing apps offer split testing for manual one-off email campaigns. However, some tools also offer A/B testing for automated campaigns — the feature is less common but good to have.
• Segmentation and personalization. If you want to make your emails more relevant and improve the subscriber interaction, you may need to look for these features. Depending on the category of your business, try to find a tool that supports personalized content you need. For example, for an ecommerce company, dynamic product blocks can help drive sales and engage potential customers.
• Price range and free plans. If the automation features that a free plan provides are enough for you, you won’t need to purchase a paid version. Usually, you can find the list of the available plans on the platform’s website.
• Reviews. There’s a lot of intel you can get from reviews. For example, if the tool doesn’t offer a free plan, you can get firsthand accounts on its usability, learning curve, and more. It will also help you learn about repeating issues like deliverability problems, bad tech support, or scammy policies.

There’s no such thing as a 100% perfect email marketing automation tool — however, using all this information, you can find a perfect match for your business. 

11 best email automation tools in 2024

The email marketing automation market offers an abundance of tools, differing in features, prices, and other characteristics. To help you choose the Mr. Right, we collected a list of 11 best email automation tools.

Selzy

If you haven’t noticed yet, you’re reading a blog of an email automation tool! We’re Selzy, and we’re offering a simple and beginner-friendly email marketing tool that is an especially great fit for novices in emails and small business owners. With Selzy, you can launch an automated sequence for any purpose — here’s how:

1. Choose a template. Selzy offers pre-made sequences for different use cases like Black Friday, webinar notifications, welcome emails, and so on. If you want a unique logic though, you can always choose the “Chain from scratch” option.

2. Set up the automation trigger. Selzy offers 3 trigger options. Here, we’re using the “Subscribe to list” trigger. It means that a person will start receiving emails from this chain once they confirm their subscription via double opt-in. This trigger is great for greetings, welcome emails, and so on.

3. Create emails for the sequence. Within the automation editor in Selzy, you can’t access the no-code builder. So, to add an email, you can copypaste the code of the email you made in the builder beforehand, write the code from scratch, or write a plain text email if that sounds up your alley.

4. Add other automation elements. Aside from emails and the starting trigger, you can add other elements to your chain. These include other actions like deleting from list or changing contact info, conditions, and more — learn all you need to know in our Help Center. Below is an example of the email read analysis block — it creates two branches in your chain, depending on whether the subscriber read or didn’t read the email

Brevo

Brevo is a multichannel, as they themselves call it, “relationship marketing SaaS solution”. Its pricing model is a bit convoluted, and includes several packages that include a lot of stuff from CRM features to live chat. We’re mostly interested in Brevo’s Marketing Platform, since it contains all the email-related features. 

Brevo’s email automation tool is available for free but with a catch: you can’t send more than 300 emails per day.

Mailchimp

Mailchimp is a marketing and automation platform. Using Mailchimp’s email marketing automation features, you can choose pre-made chains with set timelines and triggers or create a custom email flow.

Mailchimp is one of the most popular marketing services these days. However, if you want to try some other Mailchimp alternatives, keep reading to find something new for your business.

Constant Contact

Constant Contact is an email marketing platform that also offers tools for SMS and social media marketing like content scheduling and other features. The platform is relatively affordable, which makes it a good choice for small and midsized businesses. Constant Contact also offers landing pages, easy integrations with other apps like Shopify, and an in-built AI assistant for quicker and easier email writing.

HubSpot

HubSpot is a customer service, sales, and marketing platform. If you are looking for an all-in-one solution, HubSpot might be a good fit for you. You can  build and manage several business processes on a single platform, which will improve both customer experience and your experience as a marketer. HubSpot is especially useful for ecommerce business owners and employees.

Moosend

Moosend is an email marketing and automation tool. It has a simple interface, so it makes a good solution for solopreneurs and self-promoting business owners.

Omnisend

Omnisend is another marketing automation platform to use for email automation. On its website, you can also find information on the platform’s SMS marketing solution and the list of other helpful features that you can use for your business.

Keap

Keap is a platform that provides email marketing, CRM, and sales services. On its website, it is stated that the service strives to help businesses grow by offering its service.

ConvertKit

ConvertKit is a marketing platform for creators. It provides an email automation service along with other marketing tools. On its website, the platform offers various plans including a free one. The tool has been built with musicians, podcasters, bloggers, writers, and other creative workers. However, its features are also suitable for more “classic” email marketing niches like ecommerce.

EmailOctopus

EmailOctopus is an affordable platform for email marketing management. According to the website, the tool strives to make email marketing simpler. They’re quite good at fulfilling the premise — many Capterra reviewers note how user-friendly and straightforward the platform is.

Ontraport

Ontraport is a sales and marketing platform with an in-built CRM system. It is another good solution for managing various ecommerce business processes in one place. The platform also offers an email automation feature with an in-built split testing different emails in the flow. For example, you can compare the efficiency of two welcome emails in no time.

Final Thoughts

Email marketing automation is a good way to grow your business, get more subscribers, and build trusting relationships with your customers. To find a tool that would work the best for you, you should refer to its website to check the list of its features and other details, such as the following:

• Sending limits — how much does your business need now?
• Email A/B testing — does the tool have the feature and can you test automated emails?
• Segmentation and personalization — how many options does the tool offer?
• Price range and free plans — is there an opportunity to test the waters and does the tool fit your budget?
• Reviews — are there a lot of complaints about the same (and quite serious) issues with the tool?

The email automation software market is oversaturated but we hope that our list will help you find the perfect tool for your business — or at least become a solid starting point. 

Need more guidance? Check out our email marketing tool finder. Take a quiz of 11 questions about your business niche and what you want from emails — and get a list of 3 tools that might be the best for you. And, who knows, maybe you’ll end up matching with Selzy 😉