There are many email marketing automation software services on the market now, so how do you make a good choice for your business? Before selecting a tool, make sure to scan through its website to check the list of its features and other essential information, such as the following:
There’s no such thing as a 100% perfect email marketing automation tool — however, using all this information, you can find a perfect match for your business.
The email marketing automation market offers an abundance of tools, differing in features, prices, and other characteristics. To help you choose the Mr. Right, we collected a list of 11 best email automation tools.
If you haven’t noticed yet, you’re reading a blog of an email automation tool! We’re Selzy, and we’re offering a simple and beginner-friendly email marketing tool that is an especially great fit for novices in emails and small business owners. With Selzy, you can launch an automated sequence for any purpose — here’s how:
Brevo is a multichannel, as they themselves call it, “relationship marketing SaaS solution”. Its pricing model is a bit convoluted, and includes several packages that include a lot of stuff from CRM features to live chat. We’re mostly interested in Brevo’s Marketing Platform, since it contains all the email-related features.
Brevo’s email automation tool is available for free but with a catch: you can’t send more than 300 emails per day.
Mailchimp is a marketing and automation platform. Using Mailchimp’s email marketing automation features, you can choose pre-made chains with set timelines and triggers or create a custom email flow.
Mailchimp is one of the most popular marketing services these days. However, if you want to try some other Mailchimp alternatives, keep reading to find something new for your business.
Constant Contact is an email marketing platform that also offers tools for SMS and social media marketing like content scheduling and other features. The platform is relatively affordable, which makes it a good choice for small and midsized businesses. Constant Contact also offers landing pages, easy integrations with other apps like Shopify, and an in-built AI assistant for quicker and easier email writing.
HubSpot is a customer service, sales, and marketing platform. If you are looking for an all-in-one solution, HubSpot might be a good fit for you. You can build and manage several business processes on a single platform, which will improve both customer experience and your experience as a marketer. HubSpot is especially useful for ecommerce business owners and employees.
Moosend is an email marketing and automation tool. It has a simple interface, so it makes a good solution for solopreneurs and self-promoting business owners.
Omnisend is another marketing automation platform to use for email automation. On its website, you can also find information on the platform’s SMS marketing solution and the list of other helpful features that you can use for your business.
Keap is a platform that provides email marketing, CRM, and sales services. On its website, it is stated that the service strives to help businesses grow by offering its service.
ConvertKit is a marketing platform for creators. It provides an email automation service along with other marketing tools. On its website, the platform offers various plans including a free one. The tool has been built with musicians, podcasters, bloggers, writers, and other creative workers. However, its features are also suitable for more “classic” email marketing niches like ecommerce.
EmailOctopus is an affordable platform for email marketing management. According to the website, the tool strives to make email marketing simpler. They’re quite good at fulfilling the premise — many Capterra reviewers note how user-friendly and straightforward the platform is.
Ontraport is a sales and marketing platform with an in-built CRM system. It is another good solution for managing various ecommerce business processes in one place. The platform also offers an email automation feature with an in-built split testing different emails in the flow. For example, you can compare the efficiency of two welcome emails in no time.
Email marketing automation is a good way to grow your business, get more subscribers, and build trusting relationships with your customers. To find a tool that would work the best for you, you should refer to its website to check the list of its features and other details, such as the following:
The email automation software market is oversaturated but we hope that our list will help you find the perfect tool for your business — or at least become a solid starting point.
Need more guidance? Check out our email marketing tool finder. Take a quiz of 11 questions about your business niche and what you want from emails — and get a list of 3 tools that might be the best for you. And, who knows, maybe you’ll end up matching with Selzy 😉