Zoho Campaigns vs GetResponse

Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.

Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.

Beginner-friendly

E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.

E-commerce businesses, solopreneurs

Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.

Free plan includes:

• 2,500 emails/month
• Contact list limit of 500 contacts
• Landing pages
• Sign-up forms
• Website builder with a 5GB bandwidth
• Connect a domain

There’s also a 30-day free trial for all paid plans.

For up to 500 contacts, billed yearly/monthly:

• Standard $3 / $4
• Professional $4.50 / $6

Other pricing features:

• 14 days free trial with all the features
• A Pay As You Go plan
• Discounts for non-profit organizations

GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.

Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes

• Newsletters
• AI email generator
• Autoresponders
• AI campaign generator
• Website and landing pages
• Signup forms and popups
• Email and live chat support

Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and

• Marketing automation
• Event-based workflows
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and

• Ecommerce integrations
• Quick transactional emails
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and

• Dedicated, priority support + phone and Slack support
• Dedicated infrastructure
• Personalized onboarding
• SMS marketing
• AI recommendations
• Transactional emails
• FTP contact imports

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.

On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.

The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.

The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.

Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.

All paid users and users on a free trial have access to 24/7 support:

• Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
• Live chat — in Polish or English.

GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.

• Email automation in a drag-and-drop builder
• Integrations with various services
• SMS campaigns
• E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
• Signup forms
• Drag-and-drop email builder and templates
• A mobile app for Android and iOS to send emails, see reporting, and import contacts

• Email builder with templates
• AI email generator
• AI campaign generator
• Send time optimization
• Autoresponders
• Automation workflow builder with pre-built templates
• Web events and advanced triggers
• Pop-ups and forms
• Other channels: SMS, web push notifications, live chat management
• Segmentation
• List management
• Lead magnet and conversion funnels
• E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
• Website builder with AI wizard
• Paid ads: Google, Meta, goal-focused
• Webinars
• Reports and analytics
• A/B testing

240+ email templates including responsive email templates

The free plan doesn’t have advanced responsive templates

Templates for:

• Welcome messages
• Deals and offers
• Newsletter
• Webinars
• E-commerce
• Emergencies and crises

150+ free email templates categorized by purpose and industry:

• Business
• Education
• Events
• Holidays
• Sales

GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.

60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.

291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.

• Website
• A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.

• No installable solution.

Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management

Dutch French German Hungarian Italian English Portuguese Spanish Chinese Danish Polish Russian Turkish Vietnamese Hindi Thai Indonesian Swedish Ukrainian Bulgarian Croatian Czech

English Polish German Spanish Portuguese Italian French Russian Vietnamese Indonesian Dutch

Many pre-built automation workflows:

• Different welcome series
• Reengagement
• Nurture series
• Customer retention
• E-commerce
• Conditional

GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.

• E-commerce-focused features
• Integrations with other services including Zoho CRM
• A lot of templates and pre-built automations
• Various support options
• A mobile app
• Relatively cheap prices

• Good updated email builder
• Customizable dashboard
• Very easy to use
• A lot of marketing channels available at one place

• Slow loading times
• Low deliverability
• Design options and the email builder are limited

• Trouble accessing customer support
• Can be slow and buggy, some reviewers report an outdated UI
• Can get expensive and many cool features are only available on high tiers
• Limited website and landing page builder