Zoho Campaigns vs GetResponse
Trying to choose between Zoho Campaigns vs GetResponse as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.3 GetApp
- 4.2 Capterra
- 4.3 G2
Average 4.3 / 5
Zoho Campaigns
A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.
Pricing
Starts at $3 a month for 500 contacts (billed yearly)
Key features
- Email automation
- E-commerce workflows
- Mobile app for email sending, reporting, and contacts import
- Integrations with various services
- Drag-and-drop email builder
- Signup forms
Support
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.
- 4.2 GetApp
- 4.2 Capterra
- 3.5 TrustPilot
Average 4 / 5
GetResponse
GetResponse is a marketing platform with 30+ features to grow your business including emails.
Pricing
Dynamic, depends on the features and list volume, starts from $13.3/month billed every two years. Monthly, annual, and biannual plans are available.
Key features
- Email marketing tools
- Autoresponders
- Marketing automation
- Website builder
- Landing pages
- Forms and popups
Support
24/7 email and live chat support in several languages
General info about company
Zoho Campaigns
Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.
GetResponse
GetResponse was founded in 1998 in Gdansk, Poland, and it focuses on newsletters and marketing automation.
Difficulty
Zoho Campaigns
Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.
GetResponse
Beginner-friendly
Best for
Zoho Campaigns
E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.
GetResponse
E-commerce businesses, solopreneurs
Free plan
Zoho Campaigns
Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.
GetResponse
Free plan includes:
- 2,500 emails/month
- Contact list limit of 500 contacts
- Landing pages
- Sign-up forms
- Website builder with a 5GB bandwidth
- Connect a domain
There’s also a 30-day free trial for all paid plans.
Pricing
Zoho Campaigns
For up to 500 contacts, billed yearly/monthly:
- Standard $3 / $4
- Professional $4.50 / $6
Other pricing features:
- 14 days free trial with all the features
- A Pay As You Go plan
- Discounts for non-profit organizations
GetResponse
GetResponse includes 4 pricing tiers, depending on the features, contact list, and extra services.
Email Marketing: starts from $13.3/month for 1,000 contacts billed biannually and includes
- Newsletters
- AI email generator
- Autoresponders
- AI campaign generator
- Website and landing pages
- Signup forms and popups
- Email and live chat support
Marketing Automation: starts from $41.3/month for 1,000 contacts billed biannually, includes Email Marketing features and
- Marketing automation
- Event-based workflows
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
Ecommerce Marketing: starts from $83.3/month for 1,000 contacts billed biannually, includes Marketing Automation features and
- Ecommerce integrations
- Quick transactional emails
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
GetResponse MAX: starts from $999/month billed biannually for contact lists larger than 100,000, includes E-commerce Marketing features and
- Dedicated, priority support + phone and Slack support
- Dedicated infrastructure
- Personalized onboarding
- SMS marketing
- AI recommendations
- Transactional emails
- FTP contact imports
Support
Zoho Campaigns
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.
On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.
The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.
The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.
Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.
GetResponse
All paid users and users on a free trial have access to 24/7 support:
- Email — in English, German, Spanish, Portuguese, French, Russian, Polish, and Italian.
- Live chat — in Polish or English.
GetResponse MAX users have access to dedicated priority support via the same channels, and also phone and Slack support. Free plan users have no access to support.
Features
Zoho Campaigns
- Email automation in a drag-and-drop builder
- Integrations with various services
- SMS campaigns
- E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
- Signup forms
- Drag-and-drop email builder and templates
- A mobile app for Android and iOS to send emails, see reporting, and import contacts
GetResponse
- Email builder with templates
- AI email generator
- AI campaign generator
- Send time optimization
- Autoresponders
- Automation workflow builder with pre-built templates
- Web events and advanced triggers
- Pop-ups and forms
- Other channels: SMS, web push notifications, live chat management
- Segmentation
- List management
- Lead magnet and conversion funnels
- E-commerce features: transactional emails, promo codes, recommendations, abandoned cart emails
- Website builder with AI wizard
- Paid ads: Google, Meta, goal-focused
- Webinars
- Reports and analytics
- A/B testing
Templates
Zoho Campaigns
240+ email templates including responsive email templates
The free plan doesn’t have advanced responsive templates
Templates for:
- Welcome messages
- Deals and offers
- Newsletter
- Webinars
- E-commerce
- Emergencies and crises
GetResponse
150+ free email templates categorized by purpose and industry:
- Business
- Education
- Events
- Holidays
- Sales
GetResponse offers templates for transactional and triggered emails (like cart abandonment), company newsletters, different types of promotional emails, and more.
Video/screenshots
Zoho Campaigns
GetResponse
Integrations
Zoho Campaigns
60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.
GetResponse
291 integrations with e-commerce tools like Shopify, landing page builders like Instapage and Leadpages, website builders like Squarespace, and more.
Devices
Zoho Campaigns
- Website
- A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
- No installable solution.
GetResponse
Web app, fully functional mobile apps for iOS and Android, including separate mobile apps for webinars and live chat management
Languages
Zoho Campaigns
Dutch
French
German
Hungarian
Italian
English
Portuguese
Spanish
Chinese
Danish
Polish
Russian
Turkish
Vietnamese
Hindi
Thai
Indonesian
Swedish
Ukrainian
Bulgarian
Croatian
Czech
GetResponse
English
Polish
German
Spanish
Portuguese
Italian
French
Russian
Vietnamese
Indonesian
Dutch
Automation
Zoho Campaigns
Many pre-built automation workflows:
- Different welcome series
- Reengagement
- Nurture series
- Customer retention
- E-commerce
- Conditional
GetResponse
GetResponse offers a visual automation workflow builder with behavioral conditions and pre-made templates for welcome messages, retargeting, win-back campaigns, and more. You can also build your own sequence from scratch.
Pros
Zoho Campaigns
- E-commerce-focused features
- Integrations with other services including Zoho CRM
- A lot of templates and pre-built automations
- Various support options
- A mobile app
- Relatively cheap prices
GetResponse
- Good updated email builder
- Customizable dashboard
- Very easy to use
- A lot of marketing channels available at one place
Cons
Zoho Campaigns
- Slow loading times
- Low deliverability
- Design options and the email builder are limited
GetResponse
- Trouble accessing customer support
- Can be slow and buggy, some reviewers report an outdated UI
- Can get expensive and many cool features are only available on high tiers
- Limited website and landing page builder
Reviews from experts
Zoho Campaigns
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
GetResponse
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them. Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
I found the platform very disjointed and difficult to navigate. You also need to be very careful of their cancellation policy. If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account. Let that be a warning to you of the kind of business they are. Not the one you should do business with. Especially since there are many other more reputable and better-featured email marketing providers.
*This information is current as of 02/15/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
