Keap vs SendGrid

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.

SendGrid is based in Denver, Colorado, and it was founded in 2009. In 2019, the company was acquired by Twilio, the service for customer communications and data storage.

Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.

SendGrid may require technical expertise to set up and start working, so it’s not 100% beginner-friendly.

Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.

Entreprises and tech companies

No free plan, only 14 day free trial.

SendGrid offers a free plan with a limit of up to 2,000 contacts and 6,000 emails sent per month. The free plan includes:

• Design & code editors
• Segmentation
• A/B testing & actionable insights
• 3 email testing credits
• 1 signup form
• Ticket support
• 1 user
• Automation

Keap has three plans, billed yearly/monthly:

Pro $159 / $199

• 1,500 contacts
• 2 users
• Email marketing
• Marketing, sales & workflow automation
• CRM
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing (US)

Max $229 / $289

• 2,500 contacts
• 3 users
• Core features
• Dedicated phone line (US & Canada)
• Appointments
• Enhanced landing pages & sales tools
• E-commerce tools (promo codes, order bumps, etc.)
• Advanced reporting

Ultimate $279 / $349

• 2,500 contacts
• 3 users
• Core features
• Premium CRM & sales management
• Advanced marketing & sales tools (round robin, email health report, etc.)
• Permission levels for users
• Affiliate management & collaboration
• Advanced reporting

Other pricing features:

• 14 days free trial with all the features
• All plans require a mandatory one-time onboarding fee of $999

Dynamic pricing, depends on the number of contacts, emails sent per month, the number of users, and the set of platform features:

Basic: $15–200/month, 5–100K contacts, up to 300K emails per month. Includes:

• Design & code editors
• Segmentation
• A/B testing & actionable insights
• 10 email testing credits
• 5 signup forms
• Ticket & chat support
• 1 user

Advanced: $60–900/month, up to 200K contacts and 1 million emails/month. Unlike the Basic plan, it includes:

• 60 email testing credits
• 15 signup forms
• Up to 1,000 users

The plan also unlocks access to:

• Automation
• Dedicated IPs
• Guaranteed response times on ticket, chat, & phone support

Custom: Custom pricing for high-volume sending over 200K contacts and 1 million emails/month.

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.

Support is available 24/7 in English via the following channels:

• Twitter DMs and web form tickets — for all users
• Live chat support — for paid users
• Phone support — for paid users on Advanced email marketing plan/Pro API plan and custom high-volume plans

SendGrid also provides a knowledge center for marketers and developers with screenshots and video tutorials. Articles in the knowledge base are partially translated to French, Japanese, Portuguese (Brazil), German, and Spanish (Mexico). The videos are only available in English.

• Email and text marketing automation in a drag-and-drop builder
• Segmentation
• Reporting and analytics
• Integrations with various services
• CRM
• A mobile app for iOS and Android for a virtual phone number and leads management
• Forms and landing pages
• Appointments booking and payments

• Email marketing automation
• Signup forms
• List management
• Email editor: both no-code and code
• Email templates
• A/B testing
• Analytics
• Email testing
• Dynamic content
• Deliverability insights

18+ templates
Templates for one on one email conversations with clients

Templates for:

• Promo emails
• Online stores
• Flash sale
• Healthcare
• Home decor
• Fitness

60+ free templates for different campaign types and industries, including:

• Healthcare
• Traveling
• E-commerce
• Non-profits
• Emails for small businesses

SendGrid also offers templates for:

• Welcome emails
• Holiday emails
• Promotional emails
• Newsletters
• Transactional emails (i. e. order confirmation, shipping confirmation, etc.)

Some of these templates contain dynamic content.

29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.

100+ integrations with other ESPs like Klaviyo and Litmus, CRM systems like AgileCRM, content management systems like WordPress and Verst., and more.

• Website
• A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand

• No installable solution.

A web app and an iOS app with limited functionality (management and troubleshooting only), you can find an APK for Android but it’s not an official release

English

English

Marketing and sales automations:

• Free consultation
• Deal follow-up
• Reminders
• Yearly birthday greetings
• Review request

SendGrid offers a tool for building custom automated sequences and a pre-built welcome series. The automation editor allows users to select entry criteria, enable and temporarily disable the sequence, set conditions, and add as many emails to the sequence as they want.

• Helpful automations
• Many features (CRM, email marketing, etc.) in one place
• Customer support
• Integrations

• A solid transactional API
• Good choice of integrations
• Great testing tool
• Good for scaling businesses

• No A/B testing
• Difficult to cancel and billing issues
• Steep learning curve
• Software is slow

• Slow customer support
• Many reviewers complain about deliverability issues like blacklisted IPs
• Bugs like no 2FA emails to log in to the platform
• Could be more user-friendly