Selzy vs Salesforce

Trying to choose between Selzy vs Salesforce as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.

Selzy vs Salesforce comparison
  • 4.8 GetApp
  • 4.8 Capterra
  • 4.7 G2

Average 4.8 / 5

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Selzy

Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.

Pricing

From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services

Key features

  • 100+ free responsive email templates
  • Email block editor with customizable ready-made HTML modules
  • Personalization and segmentation
  • List hygiene
  • Analytics
  • A/B testing
  • Email automated
  • Email recommendations

Support

24/7 available support via chat, email and phone

  • 1.4 TrustPilot
  • 4.4 Capterra
  • 4.3 G2

Average 3.4 / 5

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Salesforce

Salesforce is a powerful marketing ecosystem that includes CRM, a system for marketing personalization, sales automation, analytics, and more — and all that is AI-powered.

Pricing

Dynamic, depending on the number of users, add-on products, and more

Key features

  • CRM
  • Email marketing automation
  • Personalization
  • Segmentation
  • Analytics
  • A/B testing

Support

Salesforce Help, phone, online chat, separate support systems for additional products

General info about company

Selzy

Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.

Salesforce

Salesforce, Inc. is a cloud-based software company that was founded in 1999 and is currently headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Difficulty

Selzy

The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.

Salesforce

Most users claim that it takes at least a month to learn working in Salesforce, so it’s not beginner-friendly.

Best for

Selzy

Small and medium businesses, newbies in email marketing

Salesforce

Large or scaling businesses and sales teams

Free plan

Selzy

Free forever plan with the full functionality and a limited contact list up to 100 addresses and a monthly limit of 1,500 emails a month

Salesforce

No free plan, 30-day free trial that includes:

  • Preloaded data for learning
  • Pre-configured processes, reports, and dashboards
  • Online training and live onboarding webinars

Pricing

Selzy

Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:

  • Lite: $10–$210/month
  • Standard: $15–$700/month
  • Premium: $220/month and higher, full price depends on the scope of work

If you pay by email volume, you can:

  • Pay $0.005 for each email you send
  • Pay in bulk monthly or annually, starting from $1150 for 500,000 emails

Salesforce

Salesforce has a very complex pricing system that includes several products. Since we’re only talking about email marketing, here are the pricing plans for the email, mobile, and web marketing package.

Basic: $410/month with unlimited users, billed annually, includes:

  • Subscriber profiles
  • Drag-and-drop segmentation
  • Email and mobile-optimized templates
  • Content management and workflows
  • A/B testing
  • Personalisation tools
  • Preference center
  • Integration with Salesforce Sales Cloud and Service Cloud
  • Reports and dashboards

Pro: $1282/month with unlimited users, billed annually, includes:

  • Personalisation Builder
  • Automation Studio
  • Triggered Communications
  • Automated workflow and campaigns
  • Web and mobile analytics

Corporate: $3844/month with unlimited users, billed annually, includes:

  • Journey Builder
  • Mobile SMS and MobilePush
  • Multi-channel predictive content
  • Advanced reporting

Entreprise: pricing depends on contact and message volume, unlimited users, includes:

  • Real-time big data segmentation
  • Distributed sending
  • Shared content, subscribers, and data
  • Locked templates
  • Custom roles and permissions
  • Business Units

Support

Selzy

Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.

Salesforce

All customers regardless of a pricing plan can create a case in Salesforce Help using their Salesforce or Trailblazer accounts. Phone support in English is available 24/7 but support in other languages has limited availability for some regions:

  • French Support (Canada) — Monday–Friday, 3:00 AM–11:30 AM EST
  • Spanish and Portuguese Support for Latin American countries — Monday–Friday, 8AM–8PM EST
  • French, German, Italian, Dutch, Spanish and Portuguese Support for European countries — Monday–Friday, 8AM–4:30PM GMT
  • Mandarin and Korean Support for Asian countries — Monday–Friday, 10AM 7PM AEST

In addition to that, Salesforce also provides an extensive knowledge base, a YouTube channel with longform video tutorials, and communities for admins and developers.

Features

Selzy

  • Website subscription forms and pop-ups
  • Anti-spam email check
  • Email size check
  • Email authentication check
  • Email recommendations — for Standard plan users
  • Deliverability tips — for Premium users
  • Subject line assistant — for Premium users
  • Full campaign management from setting up DKIM to training and consulting — for Premium users

Salesforce

  • CRM
  • Email marketing automation
  • AI-powered list segmentation
  • A/B testing
  • No-code email template builder
  • Analytics in customizable dashboards
  • Google Analytics integration
  • Integration with third-party data sources for relevant embedded ads

Templates

Selzy

144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:

  • Build an email in the block editor using pre-made rows
  • Use an HTML editor to tweak Selzy’s templates or create your own
  • Upload your own HTML code you’ve written in another editor

Salesforce

  • Pre-made templates are empty but offer different layout options.
  • Salesforce includes three types of templates: Classic (basically plain text with little customization options), Lightning Experience (allow for images, links, rich text, etc.), and built-in Email Template Builder (your regular marketing email editor).

Integrations

Selzy

  • CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
  • Tables: Google Sheets, Airtable
  • Form builders: Typeform, WordPress
  • Ecommerce: Shopify, Ecwid, WooCommerce
  • Social media: Facebook

Currently a beta version.

Salesforce

4000+ integrations and apps like other CRM systems, other ESPs (for example, Mailchimp), Slack, Tableau, Zoom, and more. Some of these integrations are free, others are paid for separately or only available for certain pricing plans.

Devices

Selzy

  • A web app for desktop, the website is optimized for smartphones

Salesforce

  • Web app
  • Desktop app
  • Mobile apps for iOS and Android

Languages

Selzy

English English Ukrainian Ukrainian

Salesforce

Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Danish Danish Dutch Dutch Finnish Finnish English English German German Italian Italian Portuguese (Brazil) Portuguese (Brazil) Russian Russian Spanish Spanish Spanish (Mexico) Spanish (Mexico) Swedish Swedish Thai Thai

Automation

Selzy

Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.

So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.

Salesforce

Salesforce offers Automation Studio for automating email journeys which allows users to create complex email sequences with many conditions.

Pros

Selzy

  • Fully functional free trial
  • Many unique features like anti-spam check and deliverability suggestions
  • A simple interface great for newbies
  • 24/7 tech support
  • Affordable pricing

Salesforce

  • Great support on onboarding from the vendor
  • Sophisticated customer journeys
  • Dynamic content in emails
  • Integrations with CRMs

Cons

Selzy

  • Interface not translated to many languages
  • A limited choice of integrations
  • Limited customization options in sign-up forms

Salesforce

  • Steep learning curve
  • Very convoluted pricing system that caused most of the negative reviews on TrustPilot
  • Hard to implement and maintain, requires a Salesforce administrator to help
  • Very expensive and includes arising additional costs

Reviews from experts

Selzy

“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”

Anand S

Anand S

Business development manager at Corporate Hierarchy Solutions Pvt. Ltd.

“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”

Andy Thompson

Andy Thompson

Senior SEO and content marketing analyst at Digiexe.

Salesforce

Salesforce scores a perfect 5/5 in our data reporting research category. It offers a lot of data visualization tools on all of its plans, which are important tools for any kind of business, and whether you’re looking for a sales or customer service CRM. These tools include custom reports, a chart builder, and revenue data views, and allow you to better understand data, explain trends, and generate valuable insights. When you can analyze data faster, you can create feasible business goals and targets.

Dudez Perez-Ignacio

Dudez Perez-Ignacio

Content Writer for Expert Market

When it comes to email marketing, you build your stack according to your size and maturity. You will consider Salesforce Marketing Cloud (either Engagement or Account Engagement) once you have data in your CRM and want to use it. In this case, Salesforce Marketing Cloud competitors would be Adobe, Oracle or Braze.
But Salesforce Marketing Cloud is a great solution if you consider the platform. You can easily use your CRM data, you have powerful Artificial Intelligence features with Einstein and one of the most powerful Customer journey orchestrators with Journey Builder.
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As for me, Salesforce meets the needs of both SMB and enterprise companies, but be careful with budgets: of course when customization needs are rising, you have to pay for that. But exactly the CRM gives you that opportunity.

Mounir Nejjaj

Mounir Nejjaj

ISV & Mar Tech blog founder, SFMC expert

*This information is current as of 03/06/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.