![Selzy vs Salesforce comparison](https://selzy.com/wp-content/uploads/2025/01/357473-vs-366111.png)
Selzy vs Salesforce
Trying to choose between Selzy vs Salesforce as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
![Selzy logo](https://selzy.com/wp-content/uploads/2023/04/selzy.png)
Selzy
- 4.8/5 on GetApp
- 4.8/5 on Capterra
- 4.7/5 on G2
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $5.25 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- AI-powered email builder with customizable ready-made HTML modules
- AI email assistant
- 1,000+ free responsive email templates
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automation
- Email recommendations
Support
24/7 available support via chat, email and phone
![Salesforce logo](https://selzy.com/wp-content/uploads/2023/09/salesforce-1.png)
Salesforce
- 1.4/5 on TrustPilot
- 4.4/5 on Capterra
- 4.3/5 on G2
Salesforce is a powerful marketing ecosystem that includes CRM, a system for marketing personalization, sales automation, analytics, and more — and all that is AI-powered.
Pricing
Dynamic, depending on the number of users, add-on products, and more
Key features
- CRM
- Email marketing automation
- Personalization
- Segmentation
- Analytics
- A/B testing
Support
Salesforce Help, phone, online chat, separate support systems for additional products
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
Salesforce, Inc. is a cloud-based software company that was founded in 1999 and is currently headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
Most users claim that it takes at least a month to learn working in Salesforce, so it’s not beginner-friendly.
Small and medium businesses, newbies in email marketing
Large or scaling businesses and sales teams
Free forever plan with basic functionality and a limited contact list of up to 100 addresses and a monthly limit of 1,500 emails
No free plan, 30-day free trial that includes:
- Preloaded data for learning
- Pre-configured processes, reports, and dashboards
- Online training and live onboarding webinars
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $5.25–$143.5/month
- Standard: $10.5–$1,155/month
- Enterprise: Custom, full price depends on the scope of work
If you pay by email volume, you can:
- Pay in bulk monthly or annually, starting from $26 for 5,000 emails (monthly) or $1,610 for 1, 000,000 emails (yearly)
Salesforce has a very complex pricing system that includes several products. Since we’re only talking about email marketing, here are the pricing plans for the email, mobile, and web marketing package.
Basic: $410/month with unlimited users, billed annually, includes:
- Subscriber profiles
- Drag-and-drop segmentation
- Email and mobile-optimized templates
- Content management and workflows
- A/B testing
- Personalisation tools
- Preference center
- Integration with Salesforce Sales Cloud and Service Cloud
- Reports and dashboards
Pro: $1282/month with unlimited users, billed annually, includes:
- Personalisation Builder
- Automation Studio
- Triggered Communications
- Automated workflow and campaigns
- Web and mobile analytics
Corporate: $3844/month with unlimited users, billed annually, includes:
- Journey Builder
- Mobile SMS and MobilePush
- Multi-channel predictive content
- Advanced reporting
Entreprise: pricing depends on contact and message volume, unlimited users, includes:
- Real-time big data segmentation
- Distributed sending
- Shared content, subscribers, and data
- Locked templates
- Custom roles and permissions
- Business Units
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
All customers regardless of a pricing plan can create a case in Salesforce Help using their Salesforce or Trailblazer accounts. Phone support in English is available 24/7 but support in other languages has limited availability for some regions:
- French Support (Canada) — Monday–Friday, 3:00 AM–11:30 AM EST
- Spanish and Portuguese Support for Latin American countries — Monday–Friday, 8AM–8PM EST
- French, German, Italian, Dutch, Spanish and Portuguese Support for European countries — Monday–Friday, 8AM–4:30PM GMT
- Mandarin and Korean Support for Asian countries — Monday–Friday, 10AM 7PM AEST
In addition to that, Salesforce also provides an extensive knowledge base, a YouTube channel with longform video tutorials, and communities for admins and developers.
- Website subscription forms
- AI email builder and AI email assistant
- Email size check
- Email authentication check
- Send time optimization
- Email templates
- Personalization
- Email analytics
- Email automation
- Anti-spam email check — for Standard plan users
- Email recommendations — for Standard plan users
- Deliverability tips — for Standard users
- Subject line assistant — for Standard users
- Full campaign management from setting up DKIM to training and consulting — for Enterprise users
- CRM
- Email marketing automation
- AI-powered list segmentation
- A/B testing
- No-code email template builder
- Analytics in customizable dashboards
- Google Analytics integration
- Integration with third-party data sources for relevant embedded ads
1,000+ email templates for every case scenario. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
- Pre-made templates are empty but offer different layout options.
- Salesforce includes three types of templates: Classic (basically plain text with little customization options), Lightning Experience (allow for images, links, rich text, etc.), and built-in Email Template Builder (your regular marketing email editor).
![Selzy image 1](https://selzy.com/wp-content/uploads/2023/04/selzy-11.jpg)
![Selzy image 2](https://selzy.com/wp-content/uploads/2023/04/selzy-21.jpg)
![Selzy image 3](https://selzy.com/wp-content/uploads/2023/04/selzy-41.jpg)
![Salesforce image 1](https://selzy.com/wp-content/uploads/2023/09/salesforce-image1.jpg)
![Salesforce image 2](https://selzy.com/wp-content/uploads/2023/09/salesforce-image2.jpg)
![Salesforce image 3](https://selzy.com/wp-content/uploads/2023/09/salesforce-image3.png)
- CRM: Salesforce, Pipedrive, OnePageCRM, Zendesk, HubSpot, Kommo, Zoho, Bitrix24, Freshdesk, Monday sales CRM, Freshsales, NoCRM
- Form builders: Typeform, WordPress
- E-commerce: Shopify, Ecwid, Squarespace, Nuvemshop
- Form builders: Typeform, Jotform, Formaloo, Marquiz
- CMS plugins: WordPress, Wix, Webflow, WooCommerce
- Others: Google Sheets, Airtable, Facebook, Pabbly, Webhooks
4000+ integrations and apps like other CRM systems, other ESPs (for example, Mailchimp), Slack, Tableau, Zoom, and more. Some of these integrations are free, others are paid for separately or only available for certain pricing plans.
- Since Selzy is a web-based platform, it works on any device that supports modern web browsers, the website is optimized for smartphones
- Web app
- Desktop app
- Mobile apps for iOS and Android
English
Ukrainian
Português
Español
Chinese (Simplified)
Chinese (Traditional)
Danish
Dutch
Finnish
English
German
Italian
Portuguese (Brazil)
Russian
Spanish
Spanish (Mexico)
Swedish
Thai
Selzy offers 12+ templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
Salesforce offers Automation Studio for automating email journeys which allows users to create complex email sequences with many conditions.
- Free trial with basic functionality
- Many unique features like anti-spam check and deliverability suggestions
- AI email builder and AI email assistant
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
- Great support on onboarding from the vendor
- Sophisticated customer journeys
- Dynamic content in emails
- Integrations with CRMs
- Interface not translated into many languages
- A limited choice of integrations
- Limited automation options
- Steep learning curve
- Very convoluted pricing system that caused most of the negative reviews on TrustPilot
- Hard to implement and maintain, requires a Salesforce administrator to help
- Very expensive and includes arising additional costs
But Salesforce Marketing Cloud is a great solution if you consider the platform. You can easily use your CRM data, you have powerful Artificial Intelligence features with Einstein and one of the most powerful Customer journey orchestrators with Journey Builder.
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As for me, Salesforce meets the needs of both SMB and enterprise companies, but be careful with budgets: of course when customization needs are rising, you have to pay for that. But exactly the CRM gives you that opportunity.
*This information is current as of 01/24/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.