Selzy vs Brevo
Trying to choose between Selzy vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.8 GetApp
- 4.8 Capterra
- 4.7 G2
Average 4.8 / 5
Selzy
Selzy is an email marketing platform that targets small and medium-sized businesses. With Selzy you can create email campaigns in a matter of minutes, import existing contacts and collect new ones, automate tasks to save time, improve, test and track marketing campaigns.
Pricing
From $7 a month depending on the tariff, the contact list size and the final scope of work and extra services
Key features
- 100+ free responsive email templates
- Email block editor with customizable ready-made HTML modules
- Personalization and segmentation
- List hygiene
- Analytics
- A/B testing
- Email automated
- Email recommendations
Support
24/7 available support via chat, email and phone
- 4.5 GetApp
- 4.6 Capterra
- 4.1 TrustPilot
Average 4.4 / 5
Brevo
Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.
Pricing
Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.
Key features
- Email builder
- Email automation
- List management and segmentation
- Personalization
- Signup forms
- Landing pages
- SMS and WhatsApp marketing
- Native CRM
- Native tools for phone and video calls
- Push notifications
Support
Email and community support for all users, live chat and phone support for certain pricing tiers
General info about company
Selzy
Selzy is an easy-to-use email marketing tool for businesses of all sizes with a focus on small and medium businesses.
Brevo
Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.
Difficulty
Selzy
The platform offers a great choice of templates for any occasion from Black Friday to non-profit campaigns and a drag-and-drop email editor — no coding or design skills needed.
The workflow is intuitive and simple — it allows you to launch your first ever email campaign in 15 minutes.
The analytics dashboard is minimalist and only contains the necessary information.
Overall, Selzy is a great choice for those who have never done email marketing before.
Brevo
Beginner-friendly, since the product is minimalist feature- and UI-wise
Best for
Selzy
Small and medium businesses, newbies in email marketing
Brevo
Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses
Free plan
Selzy
Free forever plan with the full functionality and a limited contact list up to 100 addresses and a monthly limit of 1,500 emails a month
Brevo
The forever free Brevo Marketing Platform plan includes:
- 300 emails/day and unlimited contacts
- 1 shared inbox
- Automation limit for 2,000 contacts
- 500 push notification impressions
- Email support
- Basic email marketing and automation features
Pricing
Selzy
Selzy offers two dynamic pricing systems — by contact list size (up to 500,000 contacts) and by email volume:
- Lite: $10–$210/month
- Standard: $15–$700/month
- Premium: $220/month and higher, full price depends on the scope of work
If you pay by email volume, you can:
- Pay $0.005 for each email you send
- Pay in bulk monthly or annually, starting from $1150 for 500,000 emails
Brevo
Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.
Starter: starts from $25/month, includes everything from Free plus:
- 20k emails/month, no daily sending limit
- Basic reporting and analytics
- Add-ons to pay for separately: Brevo logo removal and a dedicated IP
Business: starts from $65/month, includes everything from Starter plus:
- Unlimited automation
- Landing page builder
- A/B testing
- Send time optimization
- More push notification impressions and a multi-user access to pay for separately
- Advanced analytics
- Phone support
BrevoPlus: custom pricing, includes everything from Business plus
- Customized shared inboxes
- A dedicated IP
- Customized number of push notification impressions
- Multi-user access
- A dedicated manager and tailored onboarding
- SSO & SAML
- Service level agreement
Support
Selzy
Selzy offers live chat, email and phone tech support available 24/7. The average response time is 5 minutes. The platform also has an extensive knowledge base with tutorials on getting started.
Brevo
Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.
Features
Selzy
- Website subscription forms and pop-ups
- Anti-spam email check
- Email size check
- Email authentication check
- Email recommendations — for Standard plan users
- Deliverability tips — for Premium users
- Subject line assistant — for Premium users
- Full campaign management from setting up DKIM to training and consulting — for Premium users
Brevo
- Drag-and-drop email builder
- Email automation
- SMS campaigns
- WhatsApp campaigns
- Push notification campaigns
- Facebook ads
- Landing pages
- Signup forms
- Segmentation and personalization
- Autoresponders
- A/B testing
- Native CRM
- Transactional emails
- Pipeline management
- Shared inbox
- Sales reports
Templates
Selzy
144 free templates sorted by industries and occasions, 16 of which are empty with fully customizable blocks. If you don’t like templates, here’s how you can build an email from scratch:
- Build an email in the block editor using pre-made rows
- Use an HTML editor to tweak Selzy’s templates or create your own
- Upload your own HTML code you’ve written in another editor
Brevo
Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.
Brevo also offers creating custom templates for your business as a separate service.
Video/screenshots
Selzy
Brevo
Integrations
Selzy
- CRM: Salesforce, Pipedrive, RD station, Zendesk, HubSpot, Kommo, Zoho
- Tables: Google Sheets, Airtable
- Form builders: Typeform, WordPress
- Ecommerce: Shopify, Ecwid, WooCommerce
- Social media: Facebook
Currently a beta version.
Brevo
58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.
Devices
Selzy
- A web app for desktop, the website is optimized for smartphones
Brevo
A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.
Languages
Selzy
English
Ukrainian
Brevo
English
French
Italian
Spanish
Portuguese
German
Automation
Selzy
Selzy offers 12 templates for automated email chains — each template includes scenarios, email subject lines, and sending time. If none of them is suitable for your goal, you can start from scratch.
So far, Selzy offers two triggers for email sequences — “Add to list” and “Subscribe to list”. After choosing the initial trigger, you can start building an automation chain using actions like sending an email and conditions like sending different emails to different user groups. Conditions are highly customizable and include many characteristics from email engagement to UTM content, promo code, and so on.
Brevo
Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.
Pros
Selzy
- Fully functional free trial
- Many unique features like anti-spam check and deliverability suggestions
- A simple interface great for newbies
- 24/7 tech support
- Affordable pricing
Brevo
- Great customer support
- Easy to set up and implement
- Very clean and user-friendly interface
Cons
Selzy
- Interface not translated to many languages
- A limited choice of integrations
- Limited customization options in sign-up forms
Brevo
- Limited CRM functionality compared to other tools
- Many add-ons, which leads to extra costs
- Occasionally sluggish loading
Reviews from experts
Selzy
“I recently started using Selzy and I have been extremely impressed with its performance. One of the standout features is its user-friendly interface. It's very easy to navigate, and I was able to set up my first campaign in just a few minutes. The drag-and-drop editor makes it simple to create visually appealing emails, and there are plenty of customizable templates to choose from.”
“As someone who has built up my network with Selzy’s tools, I’m confident it’s saved me countless hours of hard work compared to other similar products—which speaks volumes. Plus, they consistently provide helpful customer support, comprehensive online tutorials & guides, and other resources that make it easy to start immediately. If you’re looking for an email marketing platform to help you stand out in the times ahead, give Selzy a try – you won’t regret it!”
Brevo
We like that Brevo is liberal with its suggestions, making it extremely easy for beginners to get started. Pop-up messages and windows are packed with help whenever you initiate a task, be that a campaign, segmentation, or automation, highlighting some of the more common tasks within the category. For example, when creating a new segment, Brevo suggests pre-defined segments, such as ones for engaged email subscribers, inactive email subscribers, contacts from a specific country code, or contacts with a pending task. It's quite handy, and we appreciate the helpful suggestions, even though a seasoned professional might find the tips and onboarding a bit excessive.
Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.
*This information is current as of 03/06/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
