Salesforce vs Brevo

Salesforce, Inc. is a cloud-based software company that was founded in 1999 and is currently headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

Most users claim that it takes at least a month to learn working in Salesforce, so it’s not beginner-friendly.

Beginner-friendly, since the product is minimalist feature- and UI-wise

Large or scaling businesses and sales teams

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

No free plan, 30-day free trial that includes:

• Preloaded data for learning
• Pre-configured processes, reports, and dashboards
• Online training and live onboarding webinars

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

Salesforce has a very complex pricing system that includes several products. Since we’re only talking about email marketing, here are the pricing plans for the email, mobile, and web marketing package.

Basic: $410/month with unlimited users, billed annually, includes:

• Subscriber profiles
• Drag-and-drop segmentation
• Email and mobile-optimized templates
• Content management and workflows
• A/B testing
• Personalisation tools
• Preference center
• Integration with Salesforce Sales Cloud and Service Cloud
• Reports and dashboards

Pro: $1282/month with unlimited users, billed annually, includes:

• Personalisation Builder
• Automation Studio
• Triggered Communications
• Automated workflow and campaigns
• Web and mobile analytics

Corporate: $3844/month with unlimited users, billed annually, includes:

• Journey Builder
• Mobile SMS and MobilePush
• Multi-channel predictive content
• Advanced reporting

Entreprise: pricing depends on contact and message volume, unlimited users, includes:

• Real-time big data segmentation
• Distributed sending
• Shared content, subscribers, and data
• Locked templates
• Custom roles and permissions
• Business Units

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

All customers regardless of a pricing plan can create a case in Salesforce Help using their Salesforce or Trailblazer accounts. Phone support in English is available 24/7 but support in other languages has limited availability for some regions:

• French Support (Canada) — Monday–Friday, 3:00 AM–11:30 AM EST
• Spanish and Portuguese Support for Latin American countries — Monday–Friday, 8AM–8PM EST
• French, German, Italian, Dutch, Spanish and Portuguese Support for European countries — Monday–Friday, 8AM–4:30PM GMT
• Mandarin and Korean Support for Asian countries — Monday–Friday, 10AM 7PM AEST

In addition to that, Salesforce also provides an extensive knowledge base, a YouTube channel with longform video tutorials, and communities for admins and developers.

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• CRM
• Email marketing automation
• AI-powered list segmentation
• A/B testing
• No-code email template builder
• Analytics in customizable dashboards
• Google Analytics integration
• Integration with third-party data sources for relevant embedded ads

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

• Pre-made templates are empty but offer different layout options.
• Salesforce includes three types of templates: Classic (basically plain text with little customization options), Lightning Experience (allow for images, links, rich text, etc.), and built-in Email Template Builder (your regular marketing email editor).

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

4000+ integrations and apps like other CRM systems, other ESPs (for example, Mailchimp), Slack, Tableau, Zoom, and more. Some of these integrations are free, others are paid for separately or only available for certain pricing plans.

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• Web app
• Desktop app
• Mobile apps for iOS and Android

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

Chinese (Simplified) Chinese (Traditional) Danish Dutch Finnish English German Italian Portuguese (Brazil) Russian Spanish Spanish (Mexico) Swedish Thai

English French Italian Spanish Portuguese German

Salesforce offers Automation Studio for automating email journeys which allows users to create complex email sequences with many conditions.

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• Great support on onboarding from the vendor
• Sophisticated customer journeys
• Dynamic content in emails
• Integrations with CRMs

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• Steep learning curve
• Very convoluted pricing system that caused most of the negative reviews on TrustPilot
• Hard to implement and maintain, requires a Salesforce administrator to help
• Very expensive and includes arising additional costs

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading