Mailgun vs Zoho Campaigns
Trying to choose between Mailgun vs Zoho Campaigns as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 4.2 TrustPilot
- 4.3 Capterra
- 4.3 G2
Average 4.3 / 5
Mailgun
An email marketing platform equipped with dedicated delivery and validation tools. Features include transactional emails, email APIs, and SMTP relays.
Pricing
Starts at $35 a month for 50,000 emails/month
Key features
- Drag-and-drop email builder
- Personalization
- Analytics
- Email validations
- Transactional emails
- Integrations with various services via APIs
Support
Ticket support on all plans, chat and phone on weekdays for higher plans.
- 4.3 GetApp
- 4.2 Capterra
- 4.3 G2
Average 4.3 / 5
Zoho Campaigns
A complex marketing solution with email campaigns. Features include automations, integrations, and SMS marketing.
Pricing
Starts at $3 a month for 500 contacts (billed yearly)
Key features
- Email automation
- E-commerce workflows
- Mobile app for email sending, reporting, and contacts import
- Integrations with various services
- Drag-and-drop email builder
- Signup forms
Support
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. On the free plan, the support is only available for the first 14 days.
General info about company
Mailgun
Founded in 2010 by Ev Kontsevoy and Taylor Wakefield. In 2021, Mailgun was acquired by Sinch. Company headquarters are in San Antonio, Texas.
Zoho Campaigns
Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.
Difficulty
Mailgun
The service is aimed at developers and people with advanced coding knowledge, so it’s not easy to use for the general public.
Zoho Campaigns
Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.
Best for
Mailgun
Large companies with extensive mailing lists that require both marketing and transactional emails, deliverability monitoring, and a stable technological solution.
Zoho Campaigns
E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.
Free plan
Mailgun
No free plan, only a 30-day free trial paid plans.
Zoho Campaigns
Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.
Pricing
Mailgun
Billed monthly:
- Foundation starting at $35 for 50,000 emails a month. Includes APIs, webhooks, ticket support.
- Scale starting at $90 for 100,000 emails a month. Includes everything from the previous plan and 5,000 email validations, live chat and phone support, dedicated IP pools.
- Enterprise with custom pricing. Includes everything from the other plans and dedicated support, comprehensive onboarding, early access to new features.
Extra emails and email validations available for additional price
Zoho Campaigns
For up to 500 contacts, billed yearly/monthly:
- Standard $3 / $4
- Professional $4.50 / $6
Other pricing features:
- 14 days free trial with all the features
- A Pay As You Go plan
- Discounts for non-profit organizations
Support
Mailgun
Ticket support with 24-hour response time, Knowledge Center, Comprehensive SDKs, Customer Feedback Forum, and Documentation available on all plans.
Chat and phone support are available on the Scale and Enterprise plans. Chat support is available Monday through Friday from 7 am to 7 pm CST. Phone support is available Monday through Friday from 8 am to 5 pm CST.
On the Enterprise plan, users also have access to managed support.
Zoho Campaigns
Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.
On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.
The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.
The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.
Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.
Features
Mailgun
- Drag-and-drop email builder and templates
- SMTP services for sending transactional emails
- Email validations
- Email previews on 100+ devices and clients
- Inbox placement testing
- Send time optimization
- Email analytics
- Integrations with various services via APIs
- Additional email optimization services for monitoring
Zoho Campaigns
- Email automation in a drag-and-drop builder
- Integrations with various services
- SMS campaigns
- E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
- Signup forms
- Drag-and-drop email builder and templates
- A mobile app for Android and iOS to send emails, see reporting, and import contacts
Templates
Mailgun
- Basic 7 templates with different layouts.
- Mailgun Templates API allows to integrate other templates into the service and manage the existing ones.
Zoho Campaigns
240+ email templates including responsive email templates
The free plan doesn’t have advanced responsive templates
Templates for:
- Welcome messages
- Deals and offers
- Newsletter
- Webinars
- E-commerce
- Emergencies and crises
Video/screenshots
Mailgun
Zoho Campaigns
Integrations
Mailgun
64 integrations including WordPress, Zendesk, Webflow, Airtable, Google Sheets, Jotform, and more.
Zoho Campaigns
60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.
Devices
Mailgun
- Available only on the web.
- No installable solution.
Zoho Campaigns
- Website
- A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.
- No installable solution.
Languages
Mailgun
English
Zoho Campaigns
Dutch
French
German
Hungarian
Italian
English
Portuguese
Spanish
Chinese
Danish
Polish
Russian
Turkish
Vietnamese
Hindi
Thai
Indonesian
Swedish
Ukrainian
Bulgarian
Croatian
Czech
Automation
Mailgun
Basic automations using API (requires coding)
Zoho Campaigns
Many pre-built automation workflows:
- Different welcome series
- Reengagement
- Nurture series
- Customer retention
- E-commerce
- Conditional
Pros
Mailgun
- Useful API that easily integrates into other services
- Deliverability features
- Reliability and data protection
- Helpful support
Zoho Campaigns
- E-commerce-focused features
- Integrations with other services including Zoho CRM
- A lot of templates and pre-built automations
- Various support options
- A mobile app
- Relatively cheap prices
Cons
Mailgun
- Learning curve for beginners
- Interface is not very intuitive
- Stiff pricing structure
Zoho Campaigns
- Slow loading times
- Low deliverability
- Design options and the email builder are limited
Reviews from experts
Mailgun
What do you like best about Mailgun?
Easy to use and reliable. The reporting features are very helpful too. The option for dedicated IP is great for businesses sending lots of emails. The email verification API also helps us protect our domain reputation.
What do you dislike about Mailgun?
Only one API key. I wish we could generate multiple ones with different access levels so we could easily revoke them if anything goes wrong. I wanted to have one key for email verification only, and one key for each application that uses the email API.
What do you like best about Mailgun?
You can integrate it to almost anything. The way that it manages the stream of emails it must send out is what makes this tool almost irreplaceable.
What do you dislike about Mailgun?
Hard to find something to not like about this. It is a very useful tool, it's not for novices. You need to know about email campaigns to know how to make best of it.
What problems is Mailgun solving and how is that benefiting you?
Keeping me out of spam list for the most part. Keeping our email in the green zone when it comes to spam detectors. It makes it easy to remove any bad emails, dnc's, and gauge things correctly.
Zoho Campaigns
There are occasional glitches in the execution of campaigns but overall it's a fantastic marketing tool that is more user-friendly than it's competitors.
Pros: Zoho Campaigns has readymade templates that can be reused to save time.It is an affordable product in it's category making it a first choice for most businesses. Zoho Campaigns integrates well with other products such as Zoho Analytics, to generate some valuable end user data visualization that can help organizations take better & informed decisions.
Cons: Zoho's problems remain the same irrespective of the product, their customer support is sluggish and query resolution takes much time. Zoho Campaigns uses automation for scheduling campaigns but the user needs to take care of validation errors in advance else the scheduled job will fail.
Best Campaign Tool for Zoho One Users
This tool is connected in the backend to all Zoho Apps which really helps the Marketing team to track a lead in its entirety. We can have the whole life history of the lead and do lead scoring which can help the Sales team to prioritize.
Still, the deliverability is an issue and there are lot more fine-tuning needed in the features. The intelligence metrics that can come as part of a campaigning tool are not fully achieved in Zoho Campaigns
*This information is current as of 02/14/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
