MailerLite vs Zoho Campaigns

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

Zoho Campaigns is the product of Zoho Corporation — an Indian-American company. The company was founded in 1996 by Sridhar Vembu and Tony Thomas. Global headquarters in Chennai, Tamil Nadu, India, and corporate headquarters outside of Austin in Del Valle, Texas.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Possible to create emails and automations without coding or design skills. At the same time, many people find the interface to be not very user-friendly.

E-commerce, freelancers, small businesses

E-commerce businesses that require simple, essential workflows like post-purchase emails or digital marketing agencies working with different clients.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

Has a free plan for up to 2,000 subscribers and 6,000 emails a month. The support is only available for the first 14 days. The features are limited. Segmentation, scheduling, and automation are excluded.

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

For up to 500 contacts, billed yearly/monthly:

• Standard $3 / $4
• Professional $4.50 / $6

Other pricing features:

• 14 days free trial with all the features
• A Pay As You Go plan
• Discounts for non-profit organizations

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

Weekdays support during working hours via email, live chat, and phone by default. Limited support during weekends. The response time is 8 hours depending on the pricing plan.

On the free plan, the support is only available for the first 14 days.
Offers paid additional support packages.

The Premium plan (an additional 20% of the Zoho subscription) includes 24/5 support and a three-hour response time.

The Enterprise plan (an additional 25% of the annual Zoho subscription with additional requirements) includes 24/7 support, one-hour response time, a dedicated technical account manager, a quarterly report, and early access to new features.

Knowledge Base, community forums, text and video guides, virtual classrooms, and self-service support portal.

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

• Email automation in a drag-and-drop builder
• Integrations with various services
• SMS campaigns
• E-commerce workflows with content sync between the store and email campaigns and AI product recommendations
• Signup forms
• Drag-and-drop email builder and templates
• A mobile app for Android and iOS to send emails, see reporting, and import contacts

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

240+ email templates including responsive email templates

The free plan doesn’t have advanced responsive templates

Templates for:

• Welcome messages
• Deals and offers
• Newsletter
• Webinars
• E-commerce
• Emergencies and crises

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

60 integrations including Zapier, Shopify, Salesforce, Twilio, Flickr, WordPress, Zendesk, and more.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

• Website
• A mobile app for Android and iOS to send emails, see reporting, and import contacts, etc.

• No installable solution.

English

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• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

Many pre-built automation workflows:

• Different welcome series
• Reengagement
• Nurture series
• Customer retention
• E-commerce
• Conditional

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• E-commerce-focused features
• Integrations with other services including Zoho CRM
• A lot of templates and pre-built automations
• Various support options
• A mobile app
• Relatively cheap prices

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times

• Slow loading times
• Low deliverability
• Design options and the email builder are limited