MailerLite vs SendGrid

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

SendGrid is based in Denver, Colorado, and it was founded in 2009. In 2019, the company was acquired by Twilio, the service for customer communications and data storage.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

SendGrid may require technical expertise to set up and start working, so it’s not 100% beginner-friendly.

E-commerce, freelancers, small businesses

Entreprises and tech companies

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

SendGrid offers a free plan with a limit of up to 2,000 contacts and 6,000 emails sent per month. The free plan includes:

• Design & code editors
• Segmentation
• A/B testing & actionable insights
• 3 email testing credits
• 1 signup form
• Ticket support
• 1 user
• Automation

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

Dynamic pricing, depends on the number of contacts, emails sent per month, the number of users, and the set of platform features:

Basic: $15–200/month, 5–100K contacts, up to 300K emails per month. Includes:

• Design & code editors
• Segmentation
• A/B testing & actionable insights
• 10 email testing credits
• 5 signup forms
• Ticket & chat support
• 1 user

Advanced: $60–900/month, up to 200K contacts and 1 million emails/month. Unlike the Basic plan, it includes:

• 60 email testing credits
• 15 signup forms
• Up to 1,000 users

The plan also unlocks access to:

• Automation
• Dedicated IPs
• Guaranteed response times on ticket, chat, & phone support

Custom: Custom pricing for high-volume sending over 200K contacts and 1 million emails/month.

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

Support is available 24/7 in English via the following channels:

• Twitter DMs and web form tickets — for all users
• Live chat support — for paid users
• Phone support — for paid users on Advanced email marketing plan/Pro API plan and custom high-volume plans

SendGrid also provides a knowledge center for marketers and developers with screenshots and video tutorials. Articles in the knowledge base are partially translated to French, Japanese, Portuguese (Brazil), German, and Spanish (Mexico). The videos are only available in English.

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

• Email marketing automation
• Signup forms
• List management
• Email editor: both no-code and code
• Email templates
• A/B testing
• Analytics
• Email testing
• Dynamic content
• Deliverability insights

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

60+ free templates for different campaign types and industries, including:

• Healthcare
• Traveling
• E-commerce
• Non-profits
• Emails for small businesses

SendGrid also offers templates for:

• Welcome emails
• Holiday emails
• Promotional emails
• Newsletters
• Transactional emails (i. e. order confirmation, shipping confirmation, etc.)

Some of these templates contain dynamic content.

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

100+ integrations with other ESPs like Klaviyo and Litmus, CRM systems like AgileCRM, content management systems like WordPress and Verst., and more.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

A web app and an iOS app with limited functionality (management and troubleshooting only), you can find an APK for Android but it’s not an official release

English

English

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

SendGrid offers a tool for building custom automated sequences and a pre-built welcome series. The automation editor allows users to select entry criteria, enable and temporarily disable the sequence, set conditions, and add as many emails to the sequence as they want.

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• A solid transactional API
• Good choice of integrations
• Great testing tool
• Good for scaling businesses

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times

• Slow customer support
• Many reviewers complain about deliverability issues like blacklisted IPs
• Bugs like no 2FA emails to log in to the platform
• Could be more user-friendly