Mailchimp vs Brevo

Mailchimp was founded in Atlanta in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius. Headquarters in Atlanta, GA. Was acquired by Intuit in 2021.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

Creating emails doesn’t require design or coding skills. However, the interface can be confusing to novices.

Beginner-friendly, since the product is minimalist feature- and UI-wise

Small to medium e-commerce companies that want email marketing together with their website hosting.

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

Has a free plan for up to 500 subscribers and 1,000 emails a month and a daily send limit of 500. It has a lot fewer features than paid plans, fewer available templates, and customer support for 30 days only.

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

For up to 500 contacts, billed monthly:

• Essentials $13
• Standard $20
• Premium $350

Other pricing features:

• 1-month free trial for Essentials and Standard
• A Pay As You Go plan
• Two possible pauses of the account’s billing every 12 months
• 15% discount for nonprofit organizations

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

• Email support on paid plans and 30-day only on a Free plan
• 24/7 chat support on paid plans
• Support phone line for the Premium plan: Mon-Fri 6:30 am — 6:00 pm ET (UTC-5)

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• Email automation with pre-made customer journeys
• Hosting, websites, and landing pages builder
• Online store creator
• Marketing CRM
• Integrations with popular services
• Drag-and-drop email builder and pre-made templates
• A mobile app for iOS and Android to create and send emails, add clients, check analytics, etc.

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

100+ templates for emails and landing pages
AI assistant for designing
The free plan has a limited number of pre-built templates

Templates for:

• Welcome messages
• Sales
• Newsletter
• Events
• Announcements
• Win-back

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

315 integrations including WordPress, Shopify, Facebook, Stripe, LiveChat, Canva, Unsplash, and more.

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• Website
• A mobile app for iOS and Android to create and send emails, add clients, check analytics, etc.

No installable solution.

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

English Spanish Portuguese

English French Italian Spanish Portuguese German

Many pre-built automations (called customer journeys):

• Welcome series
• Abandoned cart
• Product retargeting
• Lead generation
• Order notifications, and more

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• Essential features for small businesses
• 315 integrations
• Website hosting
• A mobile app
• Stylish design and built reputation
• Landing page builder

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• Relatively high prices
• Free and Standard plans are very limited
• Limited customization
• Customer support is hard to reach and isn’t very helpful
• Many people find the interface not user-friendly
• Unsubscribed and inactive accounts are still included in sending limits

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading