Keap vs ConvertKit

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask. The company headquarters is in Chandler, Arizona.

ConvertKit was founded in 2013 and is based in Idaho, the US. It was created by Nathan Barry, a blogger and creator who needed a better way to promote his books and courses.

Although users can create emails and automations without coding or designing, the platform is vast and can be overwhelming to navigate.

Not beginner-friendly, since you need to code while creating emails.

Small businesses that need to constantly keep in touch with clients via not only email but also text and phone.

Bloggers, coaches, course creators, writers, and everyone who makes content for living.

No free plan, only 14 day free trial.

The forever free plan includes the contact list of up to 1,000 subscribers and the following features:

• Unlimited landing pages
• Unlimited forms
• Unlimited “broadcasts”, or one-off email campaigns, sent right away or scheduled
• Audience tagging and segmentation
• Selling digital products & subscriptions
• Community support
• Free recommendations

Keap has three plans, billed yearly/monthly:

Pro $159 / $199

• 1,500 contacts
• 2 users
• Email marketing
• Marketing, sales & workflow automation
• CRM
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing (US)

Max $229 / $289

• 2,500 contacts
• 3 users
• Core features
• Dedicated phone line (US & Canada)
• Appointments
• Enhanced landing pages & sales tools
• E-commerce tools (promo codes, order bumps, etc.)
• Advanced reporting

Ultimate $279 / $349

• 2,500 contacts
• 3 users
• Core features
• Premium CRM & sales management
• Advanced marketing & sales tools (round robin, email health report, etc.)
• Permission levels for users
• Affiliate management & collaboration
• Advanced reporting

Other pricing features:

• 14 days free trial with all the features
• All plans require a mandatory one-time onboarding fee of $999

Dynamic pricing depends on the size of your contact list and the features of interest.

Creator: $9–1,916/month billed yearly for 300–400,000 subscribers. Includes all the free features plus:

• Live chat & email support
• Paid recommendations
• Free migration from another tool
• Automated email sequences
• Visual automation builders
• Third-party integrations
• One additional team member

Creator Pro: $25–2,166/month billed yearly for 300–400,000 subscribers. Includes all the Creator features plus:

• Newsletter referral system
• Subscriber scoring
• Advanced reporting

24/7 online chat support, email support, and call-in support for the UK, US, and Australia. US call-in support is available on weekdays from 6 am to 7 pm PST.

Customer support managers for each user, access to Keap Academy’s live training events and online learning platform, and Knowledge Base.

Community support:

• The internal forum where you can ask questions and receive answers from ConvertKit support specialists and other platform users
• Available even on the free plan

Email and live chat support:

• Available for Creator users
• Priority support via email and live chat available for Creator Pro users

ConvertKit also provides a knowledge base and a YouTube channel with tutorials. The platform also runs online workshops for newbies in marketing.

• Email and text marketing automation in a drag-and-drop builder
• Segmentation
• Reporting and analytics
• Integrations with various services
• CRM
• A mobile app for iOS and Android for a virtual phone number and leads management
• Forms and landing pages
• Appointments booking and payments

• Email builder
• Email marketing automation
• Landing pages
• Sign-up forms
• Tools for selling digital products and paid subscriptions
• List segmentation
• Lead scoring
• A/B testing
• Reporting and analytics
• Internal referral systems for creators to earn off putting links in your newsletter or paying to get promoted by other creators

18+ templates
Templates for one on one email conversations with clients

Templates for:

• Promo emails
• Online stores
• Flash sale
• Healthcare
• Home decor
• Fitness

25 email templates made for content creators by content creators, includes templates for:

• Newsletters
• Content promotion
• Product sales pitch
• Waitlist

The templates are sourced from other users and you can create and share your own.

ConvertKit also offers 50+ landing page templates not specified by purpose.

29 integrations including Zapier, Jotform, WordPress, Instapage, OptinMonster, and more.

120 integrations with third-party apps for:

• Memberships and courses
• Analytics
• Lead capture
• E-commerce
• Giveaways
• Quizzes
• Workflows
• Webinar
• Affiliate management
• CRM
• Scheduling
• Email verification

ConvertKit also supports Zapier for even more integrations and provides users with the API docs for custom integrations.

• Website
• A mobile app for Android and iOS to use a virtual phone number and manage contacts. Available in the U.S., Australia, Canada, U.K., and New Zealand

• No installable solution.

• Web app only

English

English

Marketing and sales automations:

• Free consultation
• Deal follow-up
• Reminders
• Yearly birthday greetings
• Review request

10+ visual automation templates for starting a paid newsletter, releasing a new podcast, crowdfunding for a music album, and other tasks that professional content creators might face.

• Helpful automations
• Many features (CRM, email marketing, etc.) in one place
• Customer support
• Integrations

• Good platform for content creators
• Great deliverability
• Supports paid newsletters and has a “tip jar” functionality for free donations from subscribers
• A flexible tagging and segmentation system for targeted campaigns

• No A/B testing
• Difficult to cancel and billing issues
• Steep learning curve
• Software is slow

• Very basic reporting
• Expensive compared to other email marketing tools
• Not great for midsize and large businesses
• No drag-and-drop builder which makes it harder to design emails from scratch