Drip vs Brevo

Drip was founded in 2012 in Minneapolis, the US, and acquired by Leadpages in 2016. The company’s main goal is empowering small e-commerce businesses.

Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.

The main focus of Drip is sales funnel automation, and the automation UI is tricky, which makes the platform less beginner-friendly than its competitors

Beginner-friendly, since the product is minimalist feature- and UI-wise

Community-focused DTC and e-commerce businesses

Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses

Drip doesn’t offer a free plan but there’s a 14-day free trial with no credit card required for registration.

The forever free Brevo Marketing Platform plan includes:

• 300 emails/day and unlimited contacts
• 1 shared inbox
• Automation limit for 2,000 contacts
• 500 push notification impressions
• Email support
• Basic email marketing and automation features

Dynamic pricing depends on list size and sending volume.
$39–89/month: up to 5,000 contacts, unlimited email sends, full functionality, free migration, email support
$99–409/month: up to 30,000 contacts, unlimited email sends, full functionality, free migration, email and chat support
$489–1899/month: up to 170,000 contacts and up to 2,040,000 email sends, full functionality, free migration, email and chat support, dedicated Customer Success manager
Custom pricing: custom number of contacts, up to 120,000,000 email sends, all the product features, support, and a dedicated manager included in the previous tier

Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.

Starter: starts from $25/month, includes everything from Free plus:

• 20k emails/month, no daily sending limit
• Basic reporting and analytics
• Add-ons to pay for separately: Brevo logo removal and a dedicated IP

Business: starts from $65/month, includes everything from Starter plus:

• Unlimited automation
• Landing page builder
• A/B testing
• Send time optimization
• More push notification impressions and a multi-user access to pay for separately
• Advanced analytics
• Phone support

BrevoPlus: custom pricing, includes everything from Business plus

• Customized shared inboxes
• A dedicated IP
• Customized number of push notification impressions
• Multi-user access
• A dedicated manager and tailored onboarding
• SSO & SAML
• Service level agreement

Email support:

• Available for all paying customers
• 9 am to 5 pm CT, Monday through Friday

Live chat support:

• Available for Drip customers on the $99/mo + plans
• 9 am to 5 pm CT, Monday through Friday

Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.

• Point-and-click email editor
• Dynamic content in emails
• A/B testing
• Email automation
• Free migration service
• List segmentation and contact tagging
• Pop-ups and signup forms
• Email analytics including conversion rates and revenue
• SMS marketing

• Drag-and-drop email builder
• Email automation
• SMS campaigns
• WhatsApp campaigns
• Push notification campaigns
• Facebook ads
• Landing pages
• Signup forms
• Segmentation and personalization
• Autoresponders
• A/B testing
• Native CRM
• Transactional emails
• Pipeline management
• Shared inbox
• Sales reports

• 51 ecommerce email templates for holidays, promotion, and other occasions
• 4 empty templates with different amount of columns
• 1 plain text email template

Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.

Brevo also offers creating custom templates for your business as a separate service.

150+ integrations with e-commerce platforms like Shopify, CRMs like Zoho CRM, other ESPs like MailerLite, numerous event management tools, sales software including TikTok Lead Generation, social media, SMS marketing tools, and more

58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.

• Web app only but it’s optimized for mobile browsers

A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.

English

English French Italian Spanish Portuguese German

39 automation templates from welcome to post-purchase designed for different e-commerce platforms: Shopify, WooCommerce, Magento, and BigCommerce. Drip also allows you to use the API of your custom e-commerce website built from scratch. The “Rules” feature allows users to create custom automation sequences with custom event triggers.

Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.

• Good tools for list management and targeted campaigns
• All the metrics in one place
• Designed with e-commerce in mind
• Powerful automation

• Great customer support
• Easy to set up and implement
• Very clean and user-friendly interface

• Complex learning curve for new users
• Expensive compared to other ESPs
• No drag-and-drop automation workflow builder
• Slightly convoluted for one-off or otherwise not behavior-based campaigns

• Limited CRM functionality compared to other tools
• Many add-ons, which leads to extra costs
• Occasionally sluggish loading