AWeber vs MailerLite

AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.

MailerLite was founded in 2005 as a web design agency but then switched to email marketing. The company is remote-first, with employees in 40 countries.

No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.

No coding or design skills are required to create emails and web pages. The platform also offers an extensive knowledge base with tutorials, which makes it beginner-friendly.

Small to medium companies that only need an email marketing platform with basic features.

E-commerce, freelancers, small businesses

Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.

A generous forever free plan with a limit of 1 user, 1,000 contacts, and 12,000 monthly emails. The free plan includes:

• Email editor and automation builder
• Website builder and 10 templates for landing pages
• Sign-up forms and pop-ups
• 24/7 email and chat support for the first 30 days

For up to 500 contacts, billed yearly/monthly:

• Lite $12.50 / $14.99
• Plus $20 / $29.99
• Unlimited $899

Other pricing features:

• 3 months of service free and up to 60.5% discount for nonprofits
• 20% discount for students
• Customer referral program
• Account hold package for $4.99 a month

Growing business:

• $9-205/month billed yearly, depending on the number of subscribers, with a limit of 50k contacts at the highest price
• Unlimited emails and 24/7 support
• Includes extra features like dynamic emails, selling digital products, blogs, and an unsubscribe page builder
• 3 users available

Advanced:

• $19-1,600/month billed yearly, with a limit of 500k contacts at the highest price
• An email limit if you have more than 50k subscribers, up to 6 million, depending on the number
• Includes features like custom HTML editor, AI writing assistant, Facebook integration, promotion pop-ups, and more
• Unlimited users

Entreprise:

• Depends on the scope of work
• Only available for businesses with 100k and more subscribers
• Includes the services of a dedicated success manager, onboarding, account audit, and dedicated IP and deliverability consultation

• 24/7 support via email
• Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
• Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
• Support phone line: 8 am — 8 pm ET (UTC-5)
• Guides and YouTube tutorials
• 24/7 paid email marketing master class
• AWeber expert service

Customer support is available 24/7 via email and live chat — however, it’s only available for 30 days on the free plan. Users can also hire experts in email marketing, copywriting, no code development, and more.

MailerLite also offers an extensive Customer Self-Service Center. It includes:

• A large categorized knowledge base, that includes articles about troubleshooting most common issues
• Video tutorials
• A Circle community where users can communicate with each other
• A free ML Academy with 5 free online courses about MailerLite and email marketing

• Email automation and pre-built autoresponders
• Landing page and sign-up forms builder
• Custom sales pages
• Web push notifications
• Integrations with various services
• Drag-and-drop email builder
• Custom template design service
• Free migration services
• 3 mobile apps for iOS and Android with various features

• Email marketing automation
• Sign-up forms
• Landing pages
• Website builder
• Blog builder
• Email verifier
• Transactional emails
• Click maps
• The ability to sell digital products like e-books and online courses
• Setting up a paid subscription for emails

600+ templates and 600+ free stock photos
Custom email template design service

Templates for:

• Newsletter
• Holiday
• Various industries (real estate, food services, agencies, etc.)
• Birthdays and anniversaries
• Events

70+ templates for newsletters:

• Blog digests
• Events
• Holiday emails
• Featured product
• Notifications
• Surveys and quizzes
• Deals and offers
• Emails for creative professionals

40+ templates for landing pages:

• For bloggers
• For creative professionals
• Events
• Surveys and quizzes
• Coming soon
• Celebrations
• Books
• Non-profits

18 website templates for different industries and purposes:

• Business
• E-commerce
• Education
• Events
• Food and drinks
• Portfolio
• Wellness

700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more

139 integrations with services for CRM, loyalty programs, e-commerce, project management, surveys, and more.

• Website
• 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)

• No installable solution.

MailerLite has a web app, an iOS app, and an iPad app only for subscribing leads on offline events.

English

English

Offers 3 types of email marketing automations:

• Open-based to track and reward the most engaged subscribers
• Click-based to send campaigns based on subscribers’ actions
• List-based to easily organize lists

• 15 automation recipes for welcome emails, abandoned cart, membership renewal, online courses, and more.
• Paid versions include an AI writing assistant powered by OpenAI that allows users to write marketing copies faster.
• Automated A/B testing for up to 3 workflow variations.

• Only necessary email marketing features
• 700+ integrations
• 3 mobile apps for different purposes
• Easy-to-use no-code automations
• 24/7 email support
• Landing page builder

• A very simple and minimalist product that is good for beginners
• Many unique features like paid newsletters and selling digital goods
• Great customer support
• A lot of integrations available
• Easy migrations from other services
• Extensive video tutorial library for new users

• Dynamic content requires coding
• Free plan and Lite plan are very limited
• Relatively high prices
• Lacks advanced features (like photo editing)

• May come off as too simple for experienced marketers
• You need to get approval to start working with the service
• 2FA requires a third-party app instead of a phone number
• Stripe integration can be troublesome
• Confusing categories in the interface
• Outdated documentation at times