Drip vs AWeber
Trying to choose between Drip vs AWeber as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
Drip
- 4.4/5 on GetApp
- 4.4/5 on Capterra
- 4.4/5 on G2
Drip is a multi-channel marketing automation tool for e-commerce.
Pricing
Dynamic, depends on the contact list and email volume, starts from $39 for 1–2500 people in the list + unlimited sends
Key features
- Marketing automation
- Intuitive email builder
- Onsite campaigns
- Campaign analytics
- Smart segmentation
Support
Email and live chat, designated schedule, the availability of these channels depends on your pricing plan
AWeber
- 3.4/5 on TrustPilot
- 4.4/5 on Capterra
- 4.2/5 on G2
An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.
Pricing
Starts from $12.50 a month for 500 contacts (billed yearly)
Key features
- Email automation
- Landing page builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email, limited hours support on the phone and in the live chat.
Drip was founded in 2012 in Minneapolis, the US, and acquired by Leadpages in 2016. The company’s main goal is empowering small e-commerce businesses.
AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.
The main focus of Drip is sales funnel automation, and the automation UI is tricky, which makes the platform less beginner-friendly than its competitors
No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.
Community-focused DTC and e-commerce businesses
Small to medium companies that only need an email marketing platform with basic features.
Drip doesn’t offer a free plan but there’s a 14-day free trial with no credit card required for registration.
Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.
Dynamic pricing depends on list size and sending volume.
$39–89/month: up to 5,000 contacts, unlimited email sends, full functionality, free migration, email support
$99–409/month: up to 30,000 contacts, unlimited email sends, full functionality, free migration, email and chat support
$489–1899/month: up to 170,000 contacts and up to 2,040,000 email sends, full functionality, free migration, email and chat support, dedicated Customer Success manager
Custom pricing: custom number of contacts, up to 120,000,000 email sends, all the product features, support, and a dedicated manager included in the previous tier
For up to 500 contacts, billed yearly/monthly:
- Lite $12.50 / $14.99
- Plus $20 / $29.99
- Unlimited $899
Other pricing features:
- 3 months of service free and up to 60.5% discount for nonprofits
- 20% discount for students
- Customer referral program
- Account hold package for $4.99 a month
Email support:
- Available for all paying customers
- 9 am to 5 pm CT, Monday through Friday
Live chat support:
- Available for Drip customers on the $99/mo + plans
- 9 am to 5 pm CT, Monday through Friday
- 24/7 support via email
- Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
- Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
- Support phone line: 8 am — 8 pm ET (UTC-5)
- Guides and YouTube tutorials
- 24/7 paid email marketing master class
- AWeber expert service
- Point-and-click email editor
- Dynamic content in emails
- A/B testing
- Email automation
- Free migration service
- List segmentation and contact tagging
- Pop-ups and signup forms
- Email analytics including conversion rates and revenue
- SMS marketing
- Email automation and pre-built autoresponders
- Landing page and sign-up forms builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
- Custom template design service
- Free migration services
- 3 mobile apps for iOS and Android with various features
- 51 ecommerce email templates for holidays, promotion, and other occasions
- 4 empty templates with different amount of columns
- 1 plain text email template
600+ templates and 600+ free stock photos
Custom email template design service
Templates for:
- Newsletter
- Holiday
- Various industries (real estate, food services, agencies, etc.)
- Birthdays and anniversaries
- Events
150+ integrations with e-commerce platforms like Shopify, CRMs like Zoho CRM, other ESPs like MailerLite, numerous event management tools, sales software including TikTok Lead Generation, social media, SMS marketing tools, and more
700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more
- Web app only but it’s optimized for mobile browsers
- Website
- 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
- No installable solution.
English
English
39 automation templates from welcome to post-purchase designed for different e-commerce platforms: Shopify, WooCommerce, Magento, and BigCommerce. Drip also allows you to use the API of your custom e-commerce website built from scratch. The “Rules” feature allows users to create custom automation sequences with custom event triggers.
Offers 3 types of email marketing automations:
- Open-based to track and reward the most engaged subscribers
- Click-based to send campaigns based on subscribers’ actions
- List-based to easily organize lists
- Good tools for list management and targeted campaigns
- All the metrics in one place
- Designed with e-commerce in mind
- Powerful automation
- Only necessary email marketing features
- 700+ integrations
- 3 mobile apps for different purposes
- Easy-to-use no-code automations
- 24/7 email support
- Landing page builder
- Complex learning curve for new users
- Expensive compared to other ESPs
- No drag-and-drop automation workflow builder
- Slightly convoluted for one-off or otherwise not behavior-based campaigns
- Dynamic content requires coding
- Free plan and Lite plan are very limited
- Relatively high prices
- Lacks advanced features (like photo editing)
They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Actually, you can set up A/B testing, but you have to hack your way with liquid language. While this is no problem for really advanced users, 90% of the users won’t know how to do this.
I personally prefer to build everything that is automation related inside workflows. Even with simple sequence emails I can do in campaigns, I prefer to do them in workflows. It just depends on how advanced you want to get with automation.
If you want simple email series, without any branching logic (like if the user does this, send this), use campaigns. If you want to go more advanced than this, use workflows.
Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed
*This information is current as of 01/20/2025. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
