AWeber vs Brevo
Trying to choose between AWeber vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
- 3.4 TrustPilot
- 4.4 Capterra
- 4.2 G2
Average 4 / 5
AWeber
An email marketing software with automations and integrations. It can also be used to build landing and e-commerce pages.
Pricing
Starts from $12.50 a month for 500 contacts (billed yearly)
Key features
- Email automation
- Landing page builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
Support
24/7 support via email, limited hours support on the phone and in the live chat.
- 4.5 GetApp
- 4.6 Capterra
- 4.1 TrustPilot
Average 4.4 / 5
Brevo
Brevo (ex-Sendinblue) is an all-in-one platform for marketing automation over email, SMS, WhatsApp, and chat.
Pricing
Dynamic, depending on sending volume, features, and add-on products, starts from $25/month.
Key features
- Email builder
- Email automation
- List management and segmentation
- Personalization
- Signup forms
- Landing pages
- SMS and WhatsApp marketing
- Native CRM
- Native tools for phone and video calls
- Push notifications
Support
Email and community support for all users, live chat and phone support for certain pricing tiers
General info about company
AWeber
AWeber was founded in 1998 by Tom Kulzer. Headquarters in Chalfont, PA.
Brevo
Brevo (formerly Sendinblue) is a French company that was founded in Paris in 2007 and rebranded in 2023.
Difficulty
AWeber
No coding or design skills are required. The software is intuitive with many pre-made templates and automations but lacks advanced features like photo editing inside the email builder.
Brevo
Beginner-friendly, since the product is minimalist feature- and UI-wise
Best for
AWeber
Small to medium companies that only need an email marketing platform with basic features.
Brevo
Small and medium-sized businesses, beginners in marketing automation, ecommerce businesses
Free plan
AWeber
Has a free plan for up to 500 subscribers and 3,000 emails a month. The features are limited, only basic templates and support are available on the free plan.
Brevo
The forever free Brevo Marketing Platform plan includes:
- 300 emails/day and unlimited contacts
- 1 shared inbox
- Automation limit for 2,000 contacts
- 500 push notification impressions
- Email support
- Basic email marketing and automation features
Pricing
AWeber
For up to 500 contacts, billed yearly/monthly:
- Lite $12.50 / $14.99
- Plus $20 / $29.99
- Unlimited $899
Other pricing features:
- 3 months of service free and up to 60.5% discount for nonprofits
- 20% discount for students
- Customer referral program
- Account hold package for $4.99 a month
Brevo
Dynamic, depending on sending volume, features, and add-on products. Brevo Marketing Platform offers 3 pricing tiers.
Starter: starts from $25/month, includes everything from Free plus:
- 20k emails/month, no daily sending limit
- Basic reporting and analytics
- Add-ons to pay for separately: Brevo logo removal and a dedicated IP
Business: starts from $65/month, includes everything from Starter plus:
- Unlimited automation
- Landing page builder
- A/B testing
- Send time optimization
- More push notification impressions and a multi-user access to pay for separately
- Advanced analytics
- Phone support
BrevoPlus: custom pricing, includes everything from Business plus
- Customized shared inboxes
- A dedicated IP
- Customized number of push notification impressions
- Multi-user access
- A dedicated manager and tailored onboarding
- SSO & SAML
- Service level agreement
Support
AWeber
- 24/7 support via email
- Live chat: Mon-Fri 7:00 am — 10:00 pm ET (UTC-5)
- Sat-Sun 8:00 am — 5:00 pm ET (UTC-5)
- Support phone line: 8 am — 8 pm ET (UTC-5)
- Guides and YouTube tutorials
- 24/7 paid email marketing master class
- AWeber expert service
Brevo
Email support is available for all users, including those on the free plan. Phone and live chat support channels are only available for Business and BrevoPlus users. The support is available in 6 languages: English, Spanish, French, Italian, Portuguese, and German.
Features
AWeber
- Email automation and pre-built autoresponders
- Landing page and sign-up forms builder
- Custom sales pages
- Web push notifications
- Integrations with various services
- Drag-and-drop email builder
- Custom template design service
- Free migration services
- 3 mobile apps for iOS and Android with various features
Brevo
- Drag-and-drop email builder
- Email automation
- SMS campaigns
- WhatsApp campaigns
- Push notification campaigns
- Facebook ads
- Landing pages
- Signup forms
- Segmentation and personalization
- Autoresponders
- A/B testing
- Native CRM
- Transactional emails
- Pipeline management
- Shared inbox
- Sales reports
Templates
AWeber
600+ templates and 600+ free stock photos
Custom email template design service
Templates for:
- Newsletter
- Holiday
- Various industries (real estate, food services, agencies, etc.)
- Birthdays and anniversaries
- Events
Brevo
Templates for email campaigns, automation (i. e. birthday emails), and transactional emails with dynamic content included. All templates are responsive and optimized for dark mode.
Brevo also offers creating custom templates for your business as a separate service.
Video/screenshots
AWeber
Brevo
Integrations
AWeber
700+ integrations including WordPress, PayPal, Intercom, Pipedrive, Shopify, Facebook, Salesforce, Google Analytics, Twilio, Zapier, and more
Brevo
58 integrations are currently available, including WordPress, other ESPs like Mailchimp, CRMs like Zoho, e-commerce platforms like Shopify, and more. Brevo also provides an API for custom integrations.
Devices
AWeber
- Website
- 3 mobile apps for Android and iOS (possible to check email marketing stats, add new subscribers, create and send newsletters)
- No installable solution.
Brevo
A web app, a desktop app, and iOS and Android apps for phone calls and conversations (chatbot marketing). The two latter services are separate and not included in the Marketing Platform.
Languages
AWeber
English
Brevo
English
French
Italian
Spanish
Portuguese
German
Automation
AWeber
Offers 3 types of email marketing automations:
- Open-based to track and reward the most engaged subscribers
- Click-based to send campaigns based on subscribers’ actions
- List-based to easily organize lists
Brevo
Automation templates for welcome series, cart abandonment, post-purchase, email or website action, anniversaries, and page visits.
Pros
AWeber
- Only necessary email marketing features
- 700+ integrations
- 3 mobile apps for different purposes
- Easy-to-use no-code automations
- 24/7 email support
- Landing page builder
Brevo
- Great customer support
- Easy to set up and implement
- Very clean and user-friendly interface
Cons
AWeber
- Dynamic content requires coding
- Free plan and Lite plan are very limited
- Relatively high prices
- Lacks advanced features (like photo editing)
Brevo
- Limited CRM functionality compared to other tools
- Many add-ons, which leads to extra costs
- Occasionally sluggish loading
Reviews from experts
AWeber
It’s fair to say, AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its range of customer support articles, videos, and podcasts. The issue is that, apart from customer service and landing page solution, there isn’t a particular area where Aweber really excel in when it comes to its features.
It allows me to quickly create engaging emails with their drag-and-drop email builder. I also appreciate that I can track the success of my emails with their comprehensive reporting suite. Additionally, I love the variety of automated features like segmentation, list segmentation, and automation rules. All of these features make AWeber a great choice for businesses looking to maximize the impact of their email marketing campaigns.
Cons: AWeber has some features that I found difficult to use. For example, I found the automation rules difficult to configure, and the interface was a bit overwhelming. Additionally, the customer service was not always helpful or responsive to my inquiries. I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed
Brevo
We like that Brevo is liberal with its suggestions, making it extremely easy for beginners to get started. Pop-up messages and windows are packed with help whenever you initiate a task, be that a campaign, segmentation, or automation, highlighting some of the more common tasks within the category. For example, when creating a new segment, Brevo suggests pre-defined segments, such as ones for engaged email subscribers, inactive email subscribers, contacts from a specific country code, or contacts with a pending task. It's quite handy, and we appreciate the helpful suggestions, even though a seasoned professional might find the tips and onboarding a bit excessive.
Services outages became frequent and emails cannot be tested or sent during that time. Brevo is pushing its CRM and close features that were available for free before. For people who are never going to swtich to their CRM such moves are clearly wrong. For example, the conversations feature is much more limited as of now and to reply to Whatsapp conversations, subscribers need to pay.
*This information is current as of 02/20/2024. While we regularly update our articles, it`s possible that this article may not contain some of the latest information.
