Each store has its own lists in the account. On top of that, contacts are sorted by where they stand with the business: new leads, customers, prospects and partners. That makes more than 20 lists, and every contact carries a language field.
For us, email is not just about sending promotions. It is also a way to guide people through a fairly technical product and help them make the right choice. Once a new lead joins the list, they enter an automated email sequence that helps them understand their signal problem, learn how boosters work and figure out which solution may be right for them.
One Selzy feature I personally use all the time is copying content blocks through the clipboard in the email editor, since we often work with similar campaign structures across different stores.
Once a month each store sends its own campaign, in its own language, signed by its own team, with its own reply address and phone number. The offers are local too. The French store marked the Day of the Seafarer with deals on boosters for boats. The Italian store took 50% off its best model. The Spanish store reminded customers of a €30 voucher before it ran out. Selzy’s segment builder picks each audience out by that language field, so four campaigns go out of one account.
New leads get their own series. When someone lands in the leads list, Selzy starts a nine-email automation in the lead’s language: English, French, Spanish or Italian. One scenario covers all four.
Their CTR is 3% (that is clicks counted against every delivered email, not against opened ones, which would be CTOR). Selzy’s own data puts the average CTR for online stores at 0.8%. The rate holds from store to store and offer to offer: 3.1% on a 50% discount in Italy, 2.9% on a €30 voucher in Spain. Selzy puts opens, clicks and complaints in one report per campaign. Spam complaints sit at 0.009%, against the 0.1% Gmail asks bulk senders to stay under.
Selling in 4 countries takes 1 account: a list for every store, a language on every contact, one automation for every new lead. Every feature on this page is one a new Selzy user gets on day one.
