The base holds more than a million creators. They run channels of every size, from a first payout to a full production team. At any moment one is taking a withdrawal, another an advance against next quarter, another pushing out a music release. The base is multilingual, and each segment gets its own language version of the campaign. All of it goes out of a single Selzy account.
Selzy cuts the base before every send. The segment builder works on list membership, tags, language, contact rating, and how recently someone opened or received an email. More than 20 saved segments handle the routine cuts, and manual ones go on top for individual campaigns.
More than 25 automated chains run without anyone pressing send. Each starts when a contact lands in a list, and the lists are split by what the creator makes: kids’ video, travel, gaming. A seven-email welcome series greets new contacts, a typical chain runs to nine, and Selzy checks the contact’s status between steps before releasing the next one. New addresses arrive through the Google Sheets integration: a row is added, and the address is in the list.
Using Selzy has helped us automate a significant portion of our email marketing, simplify segmentation, and make our communications more personalized.
Currently, we’re actively developing new scenarios and plan to expand our Welcome email sequence by segmenting it based on different types of YouTube creators and their needs.
I would recommend Selzy to companies that need to scale their email marketing, automate repetitive processes, and maintain a personalized approach in communication.
33% of the people who get a Mediacube campaign open it. Selzy shows that next to its own benchmark, which puts the average at 14.8%. Opens, clicks, unsubscribes and complaints sit in one report per campaign, with a month by month view of which way they are moving. Gmail asks bulk senders to keep spam complaints under 0.1%. Across more than 3,000 campaigns since March 2022, Mediacube runs at 0.006%.
More than 3,000 campaigns, more than a million contacts, one account, and every feature on this page is one a new Selzy user gets on day one.
