That person is the international sales manager. Selzy sends from his own address on the company domain, verified in the account, and his photo, phone and WhatsApp close every email. It reads like a rep following up, not like a newsletter: “Last time, we talked about safety. Today, I want to discuss precision.” Each email picks up where the last one ended, so the series reads as one long conversation with the buyer.
Every email sells one thing: dust collection, then facility design, then conveyors, then weighing. Each brings proof a buyer can check: the terminals already running the equipment, photos from the sites, capacity in tons per hour. The weighing email puts the price on the page, €4,250 for a lifetime licence of the scale software. No email ends on “learn more”. The ask is a free 2–4 hour audit of the reader’s own facility, or simply “Let’s talk.”
Selzy keeps a list for each market, Ukraine, Romania, Moldova and the rest of the world, and each gets its own language: English, Romanian or Ukrainian.
In our industry, a decision to buy equipment can take months. Email keeps us in touch with potential clients all that time. We show our expertise, our technical solutions and the projects we’ve delivered, so when the need comes up, the client already knows what Grain Capital can do.
Selzy’s campaign reports show us which topics our audience opens and clicks most, and that shapes what we send next.
The English series opens at 30% to 32%. Selzy shows that next to its own benchmark, which puts the average at 15.9%. Industrial equipment, emailed by one sales manager, opens twice as often as the average.
One person, one product per email, a price and a clear next step. Any B2B seller can build the same series, and every feature on this page is one a new Selzy user gets on day one.
