Educount writes to accountants about the work in front of them: the 2027 changes to JPK reporting for sole traders, CIT for limited companies, the Excel traps that break an accounting statement. Selzy holds them in 402 lists, one for every course, webinar and event. Segments cut across those lists: who has paid, NGOs, contacts who went inactive, students whose course access is about to close. 21 custom fields add country, city, order and UTM tags.
Email affects how many people actually turn up to our webinars and course sessions. So what matters most to us is a well-warmed sending domain and staying out of spam.
Selzy’s dedicated IP helps us with exactly that. And our emails reach a large base on time, with very little delay.
Every webinar gets its own email series. Registration puts the contact into that webinar’s list, and Selzy starts the chain for it, from a single confirmation to a six-email series. Educount runs 300+ of these chains. Around each event the order is the same: the invitation, a run of reminders, then the recording. A webinar often runs over three days, and each day’s recording gets its own email, with access open for two days after it lands.
The calendar is set weeks ahead. Selzy holds the coming month’s campaigns in the schedule, each one on its date and time. On the morning an event starts, one more email goes to the whole base: the free webinar has started, join now.
Educount’s webinar-recording emails open at 52% to 55% and get a 26% to 29% CTR (counted against every delivered email, not only opened ones). Selzy shows that next to its own benchmark for education, which puts the average open rate at 10.8%. Not one of those emails drew an unsubscribe or a spam complaint.
402 lists, 300+ automations, 12M+ emails a year, one account. Any school that runs webinars can work the same way, and every feature on this page is one a new Selzy user gets on day one.
