The method is taught in three workshops taken in order, at $245, $225 and $225. Newcomers can try it first in a three-hour introduction for $25. From Ohio, Dialogue House runs 75 public workshops a year across the United States, Canada and Australia, online and at retreat centers.
Most people have never heard of the method. The people on this list have. Some are thinking about the $25 introduction. Others have done all three workshops and come back for Life Study, the advanced program offered once a year. The site names nurses, social workers and addiction counselors among the professionals who use it. Most readers live in the US and Canada, and the list reaches Asia, Africa and Latin America too. Contacts come in from more than one website, and each keeps a tag of where it signed up.
A $645 method that takes a paragraph to explain is not bought from an ad. It is bought from a letter. Each month Dialogue House sends Entry, a long newsletter signed by Jon Progoff. Every issue explains the method again for readers who joined recently. Then it lays out the whole path in one place: the $25 introduction, the three workshops, the advanced program, and every upcoming workshop region by region, each one a link with the city, the leader and the dates. Two-day workshops are booked by phone, and the number is right there in the letter.
Selzy sends each issue as a set of campaigns, one per list. The account holds more than 30 lists, cut mostly by region: Asia, Latin America, Africa, Canada West, Canada East. Selzy’s segment builder cuts further, by signup tag and by the date a contact joined, and merge fields put each reader’s name in the subject line and the greeting. Selzy’s click map shows where readers go next: straight to the workshop dates.
Entry opens at 43%. Across a full year, opens stayed above 40% every month. Selzy’s own benchmark puts the average at 14.8%. Not one spam complaint or unsubscribe across three issues, against the 0.1% Gmail asks bulk senders to stay under.
One reason why we have a high open rate and minimize people who unsubscribe is that I am respectful of the people on my list. I don’t send them too many emails. They want to know the workshop dates and any new developments in the program. People have a very positive experience at our program and remember it for decades, so at some point they may come back and attend another workshop. It is an incredibly high quality list of people.
We value Selzy too: great service and a great deal in terms of cost for sending emails, so we intend to be with Selzy for many years.
